📌 Core Information
🔹 Job Title: Manager, Brand Activations
🔹 Company: Dentsu
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading client project execution from brainstorming to post-event reporting
- Managing vendor communications and securing best assets for clients
- Overseeing project budgets and ensuring financial success
- Driving creative thinking and problem-solving for innovative activations
- Collaborating with a dedicated team and supporting one another's success
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment. Experience in event management and sports marketing is highly beneficial.
📋 Key Responsibilities
✅ Lead the successful execution of client projects through project management, from brainstorming to execution and post-event reporting
✅ Communicate with external suppliers to secure the best assets for clients and inform project planning
✅ Manage project budgets, create estimates, submit expenses, and ensure projects remain on budget
✅ Challenge the status quo and bring creative ideas to the table
✅ Solve problems quickly and efficiently, keeping the best interests of the company, team, and clients in mind
✅ Support and collaborate with the team, fostering a positive and dedicated work environment
ASSUMPTION: This role involves working evenings and weekends, as well as outdoors in a Canadian climate. Willingness to travel and having a valid Ontario driver's license are also required.
🎯 Required Qualifications
Education: Post-secondary education in business, marketing, or a related field. A degree or certificate in Sports Management/Marketing would be considered an asset
Experience: 3+ years of experience in event management and execution. Brand ambassador work is considered an asset
Required Skills:
- Excellent communication and presentation skills
- Strong project management skills
- Proficiency in financial management and budgeting
- Creative problem-solving abilities
- Teamwork and collaboration skills
Preferred Skills:
- Experience in brand ambassador work
- Fluency in additional languages
ASSUMPTION: Candidates with experience in sports marketing or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 63,750 - 85,000 per year. Actual salary within the range will be based on relevant experience, knowledge, and skills.
Benefits:
- Medical
- Dental
- RRSP
- Paid time off
Working Hours: Full-time, with a standard workweek of 40 hours. This role may require working evenings, weekends, and outdoors in a Canadian climate.
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Dentsu is a global agency that specializes in marketing communications, advertising, media planning, and media buying.
Company Size: 10,001+ employees. As a large organization, Dentsu offers diverse opportunities and a well-established infrastructure.
Founded: 1901. Dentsu has a rich history and extensive experience in the advertising industry.
Company Description:
- Dentsu is a global agency that harnesses the power of sports and entertainment for brands
- The company leverages deep insights and a network of seasoned team members to create impact between properties, fans, and brands
- Dentsu is committed to moving at the speed of fans and understanding fans better than they know themselves
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's global presence and extensive experience in the advertising industry make it an attractive employer for professionals seeking to grow their careers in this field.
📊 Role Analysis
Career Level: Mid-level management. This role involves overseeing projects and managing vendor communications, requiring strong leadership and organizational skills.
Reporting Structure: Reports directly to the Sr. Director, Brand Activations.
Work Arrangement: Hybrid. This role offers a combination of on-site and remote work, providing flexibility while maintaining a strong team presence.
Growth Opportunities:
- Progression to senior management roles within the Brand Activations team or related departments
- Expansion of responsibilities and team leadership opportunities
- Career development through training, mentorship, and exposure to diverse projects
ASSUMPTION: Dentsu's large size and diverse client base offer numerous growth opportunities for motivated professionals.
🌍 Location & Work Environment
Office Type: Hybrid. The Toronto office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant sports and entertainment scene, providing ample opportunities for brand activations
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
- Toronto has a humid continental climate, with warm summers and cold winters, requiring adaptability in outdoor work environments
Work Schedule: Full-time, with a standard workweek of 40 hours. This role may require working evenings, weekends, and outdoors in a Canadian climate.
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, catering to various work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Project management skills and experience
- Communication and presentation abilities
- Problem-solving and creative thinking
- Adaptability and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful event management projects and their outcomes
- Demonstrate your understanding of the sports and entertainment industry and Dentsu's unique value proposition
ATS Keywords: Project Management, Event Management, Vendor Communication, Financial Management, Creative Thinking, Problem Solving, Team Player, Sports Marketing, Brand Activations
ASSUMPTION: Dentsu's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Budgeting and financial management tools (e.g., Microsoft Excel, Google Sheets)
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
- Presentation software (e.g., Microsoft PowerPoint, Google Slides)
ASSUMPTION: Proficiency in relevant software and tools is expected, but training may be provided for specific platforms used within the organization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Passion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and resilient
- Creative and innovative
Self-Assessment Questions:
- How do you handle working under tight deadlines and managing multiple projects simultaneously?
- Can you provide an example of a time when you had to problem-solve creatively to overcome a challenge in a project?
- How do you approach building and maintaining strong relationships with external vendors and partners?
ASSUMPTION: Dentsu values candidates who demonstrate strong alignment with their core values and a willingness to adapt to the fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects with varying deadlines and priorities
- Adapting to a fast-paced work environment with frequent changes and tight deadlines
- Working outdoors in a Canadian climate, which can be challenging during extreme weather conditions
- Balancing the demands of client projects with internal team dynamics and priorities
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand activations within the sports and entertainment industry
- Industry-specific context: The sports and entertainment industry is characterized by its fast-paced nature, seasonal peaks, and the need for innovative, experiential marketing campaigns
- Career path comparison: This role offers opportunities for progression into senior management roles within the Brand Activations team or related departments
ASSUMPTION: Candidates should consider their interest in and experience with the sports and entertainment industry when evaluating this role.
📝 Sample Projects
- Managing a large-scale event for a major sports league, including vendor coordination, budget management, and on-site execution
- Developing and implementing a creative brand activation campaign for a consumer product launch, targeting a specific demographic
- Collaborating with a cross-functional team to create an integrated marketing campaign for a global entertainment property, including event planning, promotional materials, and social media strategy
ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage complex projects, think creatively, and collaborate effectively with internal teams and external partners.
❓ Key Questions to Ask During Interview
- Can you describe a typical project lifecycle for brand activations, and how my role would fit into that process?
- How does the Brand Activations team collaborate with other departments within Dentsu, such as creative and media?
- What opportunities exist for professional development and growth within the Brand Activations team and Dentsu as a whole?
- How does Dentsu support work-life balance for employees in this role?
- Can you provide an example of a successful brand activation campaign that the team has executed, and what made it successful?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful event management projects and their outcomes
- Demonstrate your understanding of the sports and entertainment industry and Dentsu's unique value proposition
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
