🔹 Job Title: Manager, Brand and Performance Marketing
🔹 Company: OhioHealth
🔹 Location: HYBRID - BLOM ADMINISTRATIVE CAMPUS
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of both traditional and digital marketing channels, as well as the ability to lead cross-functional teams and manage multiple projects simultaneously.
✅ Manage and activate brand strategies through earned, owned, and paid channels
✅ Develop and oversee performance marketing strategies to drive acquisition and growth
✅ Collaborate with senior leaders, marketing and communication team members, and agencies to plan and place advertising and digital media
✅ Maintain relationships with advertising agency contacts and act as the central point of contact for media buying efforts
✅ Coordinate with agencies to report advertising performance and oversee the management of the master advertising/messaging calendar
✅ Educate the department on media cost savings and leverage opportunities aligned with marketing strategies
✅ Seek to understand marketing strategies and help assess how advertising and digital media can meet marketing objectives
✅ Provide insights on new digital developments and trends
✅ Develop and maintain processes for the online photo library and brand assets, ensuring accurate, current, and relevant resources are available
✅ Act as OhioHealth's representative at radio, television, and video editing sessions
✅ Track budgets and performance through post reports and auditing
✅ Consult with agencies and other creative partners to ensure that brand identity standards are followed
✅ Ensure digital media follows industry best practices and is appropriately tracked for performance monitoring
✅ Oversee the creation of campaign website landing pages, including CTA development and goal alignment
✅ Implement performance marketing campaigns across various channels, including paid search, display advertising, social media, and email marketing
✅ Utilize digital optimization methods, such as A/B testing and multi-variate testing, to enhance campaign performance and achieve marketing objectives
✅ Assist in overseeing the campaign planning, strategy, and execution process
✅ Plan and lead internal and agency meetings, including brand and creative planning and channel strategy meetings
✅ Evangelize to internal creative, brand, and cross-functional teams on the role of advertising, digital media, and optimization opportunities
✅ Leverage data-driven insights to refine and improve performance marketing strategies, ensuring continuous optimization and effectiveness
ASSUMPTION: This role requires strong leadership, communication, and project management skills, as well as a deep understanding of both traditional and digital marketing channels.
Education: Bachelor's Degree (Required)
Experience: 5-10 years of experience in brand and performance marketing, with a proven track record of driving brand awareness, acquisition, and conversions through effective marketing channels and campaigns.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will possess a strong understanding of both traditional and digital marketing channels, as well as the ability to lead cross-functional teams and manage multiple projects simultaneously.
Salary Range: $90,000 - $120,000 per year (Estimated, based on industry standards for a mid-level marketing manager in Columbus, Ohio)
Benefits:
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager in Columbus, Ohio. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: OhioHealth is a not-for-profit, faith-based health system specializing in healthcare, home care, rehabilitation, sports medicine, outpatient services, hospice care, and research.
Company Size: OhioHealth is one of the largest health systems in Ohio, with more than 35,000 associates, providers, and volunteers across 15 hospitals and 200+ urgent, primary, and specialty care sites spanning 50 Ohio counties.
Founded: 1891, in Columbus, Ohio
Company Description:
Company Specialties:
Company Website: http://www.ohiohealth.com
ASSUMPTION: OhioHealth's extensive network of hospitals and care sites, as well as its commitment to improving the health of those it serves, makes it an attractive employer for individuals seeking to make a significant impact in the healthcare industry.
Career Level: Mid-Level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Director of Marketing and Communications and oversees a cross-functional team dedicated to brand and performance marketing, including traditional and digital marketing, search engine marketing, and search engine optimization.
Work Arrangement: Hybrid (on-site and remote work arrangement, with flexibility for remote work)
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance to senior-level positions and expand responsibilities over time.
Office Type: Hybrid (on-site and remote work arrangement, with flexibility for remote work)
Office Location(s): 3430 OhioHealth Parkway, Columbus, Ohio 43202, US
Geographic Context:
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement and flexible work schedule offered by OhioHealth provide employees with a balance between on-site collaboration and remote work, allowing for greater work-life integration.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand strategy, performance marketing, digital optimization, search engine marketing, search engine optimization, campaign analytics, media buying, advertising, marketing automation, customer segmentation, project management
ASSUMPTION: OhioHealth's hiring process is designed to assess candidates' marketing skills, leadership abilities, and cultural fit with the organization. By tailoring your application materials and preparing for behavioral interview questions, you can demonstrate your qualifications and increase your chances of success.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the marketing industry for campaign planning, execution, and optimization.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: OhioHealth values candidates who demonstrate a strong cultural fit with the organization, aligning with its core values and work style. By reflecting on these self-assessment questions, you can gain insight into your suitability for the role and the organization.
ASSUMPTION: These challenges require strong leadership, project management, and adaptability skills, as well as a deep understanding of both traditional and digital marketing channels.
ASSUMPTION: Understanding the unique aspects of this role and its potential career paths can help candidates determine if this opportunity aligns with their long-term career goals.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Manager of Brand and Performance Marketing may oversee, from strategic planning and execution to optimization and analysis.
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help you better understand the role, the organization, and the expectations for success in this position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.