📌 Core Information
🔹 Job Title: Manager, Brand Integration
🔹 Company: Walmart
🔹 Location: CA Burbank Bldg. 750, Second Century, Tower 2, Burbank, CA
🔹 Job Type: On-site, Full-Time
🔹 Category: Brand Management
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the SVP, Brand Strategy & Marketing in day-to-day operations of brand strategy and integration projects
- Developing and executing strategic marketing initiatives that integrate products into various media channels
- Managing relationships with media partners and analyzing campaign effectiveness
- Collaborating with internal teams and external partners to ensure brand visibility and alignment with marketing goals
- Identifying and negotiating product placement opportunities and managing brand approvals
ASSUMPTION: This role requires a strong understanding of production, marketing strategies, and brand management. It involves working closely with various internal departments and external partners, so excellent communication and collaboration skills are essential.
📋 Key Responsibilities
✅ Supports the SVP, Brand Strategy & Marketing to clearly communicate brand goals, positioning, and strategy to all constituents, acting as the central hub for internal and external partners to ensure all communications adhere to brand voice and strategy
✅ Manages and supports SVP, Brand Strategy & Marketing for in-show and out-of-show brand and product placement, coordinating with studio, network, client/brand, production, legal/clearances, and business affairs
✅ Supports the SVP of Brand Strategy & Marketing through planning, development, and execution of comprehensive multiplatform marketing plans for all Warner Bros. Television Group, scripted and animation, domestically and internationally
✅ Facilitates and fosters partner relationships with other Warner Bros. divisions to ensure incremental opportunities for partners, additional exposure for WBTV IP, and additional business for other divisions
✅ Creates and distributes brand integration reports for physical production and marketing executives, reviewing all brand deal points with SVP, Business Affairs, Legal, and Clearances to ensure overall deal sign-off prior to network agreement and production sign-off
✅ Acts as on-set WBTV brand integration representative for day of production shoots to manage communication between network, brand, client, and production
✅ Performs other job-related duties or special projects as required
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to juggle multiple concurrent projects while maintaining a cheerful disposition in a fast-paced environment during demanding times.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communication, business, or a related field
Experience: 5+ years of experience working with entertainment studios, brands, networks, and/or production executives with brands in show and out of show required
Required Skills:
- Strong communication skills (written and verbal)
- Extensive direct knowledge of production planning and marketing strategic approach required for content releases
- Proven creative thinker and problem solver with the ability to help crystallize creative concepts and build around them for bigger impact
- Self-starter who can work independently and drive projects forward; proactive, resourceful, and accountable
- Strong organizational development with the ability to make difficult decisions in a rapidly changing environment
- Understanding of production, workflow, and process
Preferred Skills:
- Experience working with Business Affairs, Legal, and Clearances within the entertainment field
- Strong experience working knowledge of production
- Account/Client Services experience
ASSUMPTION: Candidates with experience in brand integration, marketing, and project management will be well-suited for this role. Familiarity with digital marketing, including leveraging search, social, mobile marketing, connected device marketing, and streaming platforms to drive engagement, is a plus.
💰 Compensation & Benefits
Salary Range: $77,000 - $143,000 per year
Benefits:
- Health Insurance Coverage
- Employee Wellness Program
- Life Insurance
- Disability Insurance
- Retirement Savings Plan
- Paid Holidays
- Sick Time
- Vacation
Working Hours: 40 hours per week, with flexibility to work overtime and weekends as required
ASSUMPTION: The salary range provided is based on industry standards for a manager-level position in brand integration within the entertainment industry. Benefits are standard for a large corporation like Walmart.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on entertainment and media
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for career growth and development
Founded: 1962, with a rich history and established brand presence in the retail and entertainment industries
Company Description:
- Walmart is a global retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores
- The company is known for its everyday low price strategy and commitment to helping customers save money so they can live better
- Walmart offers a wide range of products and services, including groceries, clothing, electronics, home goods, and entertainment
Company Specialties:
- Retail operations and management
- Supply chain and logistics
- Merchandising and marketing
- Technology and innovation
- Health and wellness
- eCommerce and omnichannel retailing
Company Website: https://corporate.walmart.com/
ASSUMPTION: Walmart's extensive resources and global presence provide ample opportunities for professional growth and development within the brand integration and marketing fields.
📊 Role Analysis
Career Level: Managerial, with opportunities for career progression within the brand integration and marketing fields
Reporting Structure: Reports directly to the SVP, Brand Strategy & Marketing, with opportunities to collaborate with various internal departments and external partners
Work Arrangement: On-site, with flexibility to work overtime and weekends as required
Growth Opportunities:
- Progression to senior management roles within brand integration and marketing
- Expansion into related fields, such as consumer products, global franchise, or other Warner Bros. divisions
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers significant growth opportunities within the brand integration and marketing fields, as well as the potential to expand into related areas within the entertainment industry.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and teamwork
Office Location(s): CA Burbank Bldg. 750, Second Century, Tower 2, Burbank, CA
Geographic Context:
- Burbank, CA is located in the Greater Los Angeles area, offering a diverse range of cultural, recreational, and entertainment opportunities
- The area is known for its mild Mediterranean climate, with hot, dry summers and mild, wet winters
- Burbank is home to a significant number of entertainment industry jobs, providing ample networking and career advancement opportunities
Work Schedule: 40 hours per week, with flexibility to work overtime and weekends as required
ASSUMPTION: The Burbank office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development within the brand integration and marketing fields.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Walmart careers website
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Brand management and strategy development
- Marketing campaign planning and execution
- Relationship management and stakeholder communication
- Project management and organizational skills
- Problem-solving and creative thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the entertainment industry and brand integration strategies
- Showcase your ability to manage multiple projects and stakeholders effectively
- Prepare examples of successful brand integration campaigns or marketing initiatives you've led or contributed to
ATS Keywords: Brand Strategy, Marketing, Project Management, Communication, Negotiation, Collaboration, Creative Thinking, Problem Solving, Production Planning, Legal Compliance, Stakeholder Management, Digital Marketing, Organizational Skills, Attention to Detail, Time Management, Client Services, Brand Integration, Entertainment Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand management, marketing, and project management skills, as well as their ability to work effectively with various internal departments and external partners.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management software (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Marketo)
- Brand management software (e.g., Brandfolder, Frontify, Bynder)
- Legal and compliance software (e.g., iCompli, Ascent Compliance Solutions)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the internal systems and processes used by Warner Bros. and Walmart.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Strive for excellence
- Act with integrity
- Spark creativity and innovation
- Respect for the individual
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
- Adaptable and flexible in a changing environment
- Customer-centric and focused on delivering exceptional customer experiences
Self-Assessment Questions:
- How do you ensure that brand communications adhere to the brand voice and strategy, and identify opportunities to increase exposure?
- How do you manage relationships with external agencies and partners, leading communication and providing strategic/creative feedback while managing brand approvals?
- How do you prioritize and juggle multiple concurrent projects while maintaining a cheerful disposition in a fast-paced environment during demanding times?
ASSUMPTION: Candidates who align with Walmart's company values and work style, and who can demonstrate strong communication, collaboration, and project management skills, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and attention to detail
- Working in a fast-paced environment with tight deadlines and changing priorities
- Navigating the complex landscape of the entertainment industry and brand integration strategies
- Balancing the needs and expectations of internal departments, external partners, and clients
- Adapting to changes in production timelines and workflows
ASSUMPTION: Candidates who can demonstrate strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced environment will be well-suited to overcome these challenges.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand integration and product placement within the entertainment industry, rather than traditional retail or consumer goods
- Industry-specific context: The entertainment industry is characterized by its dynamic and fast-paced nature, with a strong emphasis on creativity, innovation, and collaboration
- Career path comparison: This role offers opportunities for career progression within brand integration and marketing, as well as the potential to expand into related areas within the entertainment industry
ASSUMPTION: Candidates with experience in brand integration, marketing, and project management within the entertainment industry will find this role to be a strong fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a comprehensive multiplatform marketing plan for a new Warner Bros. Television Group series, including product placement, promotional partnerships, and social media campaigns
- Managing the brand integration process for a major motion picture, coordinating with studio, network, client/brand, production, legal/clearances, and business affairs to ensure all brand deal points are met
- Acting as the on-set WBTV brand integration representative for a day of production shoots, managing communication between network, brand, client, and production to ensure appropriate usage/integration and identify new opportunities
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, demonstrating the candidate's ability to manage complex brand integration and marketing initiatives.
❓ Key Questions to Ask During Interview
- How does the team collaborate with other Warner Bros. divisions to ensure incremental opportunities for partners, additional exposure for WBTV IP, and additional business for other divisions?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the team measure the success of brand integration campaigns, and what metrics are most important to track?
- What opportunities are there for professional growth and development within the brand integration and marketing fields at Warner Bros. and Walmart?
- How does the team balance the needs and expectations of internal departments, external partners, and clients, ensuring that all stakeholders are satisfied with the brand integration process?
ASSUMPTION: These key questions will help candidates better understand the role's responsibilities, priorities, and growth opportunities, as well as the team's dynamics and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of brand integration strategies and marketing campaign planning and execution
- Prepare examples of successful brand integration campaigns or marketing initiatives you've led or contributed to, showcasing your ability to manage multiple projects and stakeholders effectively
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
