Manager, Brand Management, Real Leaf

📌 Core Information

🔹 Job Title: Manager, Brand Management, Real Leaf

🔹 Company: The Coca-Cola Company

🔹 Location: Taipei, Taiwan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting market research to define targeted customer segments and determine key values driving buying behavior
• Developing brand/product positioning, marketing themes, and media channels aligned with target customer demographics
• Implementing marketing strategies across various channels to maximize product and brand appeal
• Overseeing the development and distribution of marketing materials
• Monitoring the effectiveness of marketing campaigns and tactics

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively in a team environment. It is ideal for an experienced brand manager looking to make a significant impact on a global brand.

📋 Key Responsibilities

✅ Conduct research to define targeted customer segments and determine key values driving buying behavior

✅ Develop brand/product positioning, marketing themes, and media channels aligned with target customer demographics

✅ Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)

✅ Oversee the development and distribution of marketing materials

✅ Ensure customer experience is in line with brand image and strategy

✅ Monitor the effectiveness of marketing campaigns and tactics

✅ Has accountability for ongoing activities, may lead processes or project steps within a broader project

✅ As an individual contributor, acts as an established and productive professional working independently with limited supervision

✅ Problems faced are difficult, typically not complex and may require a new perspective on existing solutions

ASSUMPTION: The role involves a mix of strategic planning, creative problem-solving, and data-driven decision-making. It requires strong project management skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry

Required Skills:

• Strong understanding of brand development and multichannel marketing concepts
• Experience in market research and ability to interpret data to drive brand strategy
• Proficiency in using marketing software and social media platforms
• Excellent communication and presentation skills
• Strong creative and analytical abilities
• Ability to work collaboratively in a team environment and manage external agencies
• Proven ability to manage multiple projects and work under tight deadlines
• Self-motivated with a high level of initiative and a sense of urgency

Preferred Skills:

• Experience working with global brands
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a proven track record in brand management, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a brand manager role with 5-10 years of experience in the consumer goods industry, the estimated salary range for this role in Taipei, Taiwan is NT$1,200,000 - NT$1,800,000 per year. This range is inclusive of base salary and annual bonus.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Coca-Cola products

Working Hours: Full-time, Monday-Friday, 9:00 AM - 6:00 PM with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on non-alcoholic beverages. The company is a global leader in its industry, with a strong presence in over 200 countries and territories.

Company Size: The Coca-Cola Company is a large corporation with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and development.

Founded: The Coca-Cola Company was founded in 1886 by John Pemberton. It has since grown to become one of the most recognizable brands in the world.

Company Description:

• The Coca-Cola Company is committed to refreshing the world and making a difference. The company offers a wide range of beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, and fairlife.
• The company is dedicated to constant evolution, reimagining the way it refreshes the world and makes a difference. It is innovating its portfolio with products that give people more choices that meet consumers where they are.
• The Coca-Cola Company is working with global partners to transform its business and grow it in more sustainable ways. It is also providing jobs and opportunities to local economies where its people live and work, employing 700,000 people throughout its global system alongside bottling partners.

Company Specialties:

• Beverages

Company Website: www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company is a well-established and respected brand with a strong global presence. It is known for its commitment to innovation, sustainability, and community involvement.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Brand Manager reports directly to the Senior Brand Manager or Marketing Director.

Work Arrangement: This role is on-site, with the expectation of working from the company's office in Taipei, Taiwan. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Advancement to Senior Brand Manager or Marketing Director roles
• Expansion into global brand management roles
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business

ASSUMPTION: The Coca-Cola Company offers ample opportunities for career growth and development. The company values internal promotions and provides employees with the chance to take on new challenges and expand their skills.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company's office in Taipei, Taiwan is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US

Geographic Context:

• Taipei, Taiwan is a bustling metropolis with a rich cultural heritage and a vibrant food and beverage scene
• The city is known for its modern architecture, historic temples, and natural beauty, including the iconic Taipei 101 skyscraper and the lush Yangmingshan National Park
• Taipei has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 6:00 PM with flexibility for project demands

ASSUMPTION: Taipei, Taiwan offers a unique blend of modern urban living and traditional cultural experiences. The city's vibrant food and beverage scene provides ample opportunities for inspiration and networking within the industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and a panel of stakeholders
• Final interview with the senior leadership team
• Job offer and onboarding

Key Assessment Areas:

• Brand management experience and expertise
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of successful brand campaigns you've led or contributed to
• Research the company and its brands to demonstrate your enthusiasm and understanding of the business
• Practice your presentation skills and be prepared to discuss your approach to brand management

ATS Keywords: Brand management, marketing strategy, customer segmentation, market research, campaign development, project management, stakeholder communication, global brand, consumer goods

ASSUMPTION: The interview process for this role is designed to assess the candidate's brand management experience, strategic thinking, and cultural fit. The company values candidates who can demonstrate a strong understanding of the brand and a passion for driving its success.

🛠️ Tools & Technologies

• Marketing software (e.g., Google Analytics, Nielsen, social media platforms)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Presentation software (e.g., PowerPoint, Keynote)
• Data analysis tools (e.g., Excel, SPSS, R)

ASSUMPTION: The required tools and technologies for this role are standard for the brand management industry. The ideal candidate will have experience with these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Leadership: The ability to inspire and motivate others to achieve common goals
• Collaboration: Working together to achieve common goals in a spirit of mutual trust and respect
• Integrity: Upholding the highest ethical standards in all actions and decisions
• Accountability: Taking responsibility for one's own actions and outcomes and for helping the company achieve its goals
• Passion: Committing to the company's mission and values with energy and enthusiasm

Work Style:

• Fast-paced and dynamic, with a focus on results and execution
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making
• Innovative and creative, with a willingness to take risks and try new approaches

Self-Assessment Questions:

• How do you align with the company's values, particularly leadership and collaboration?
• How do you approach working with external agencies and stakeholders to achieve common goals?
• How do you balance data-driven decision-making with creative and innovative approaches to brand management?

ASSUMPTION: The Coca-Cola Company values candidates who can demonstrate a strong fit with its culture and a commitment to its mission. The company looks for individuals who are passionate about its brands and committed to driving their success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including external agencies and global teams
• Adapting to a fast-paced and dynamic work environment
• Balancing data-driven decision-making with creative and innovative approaches to brand management

ASSUMPTION: The Brand Manager role at The Coca-Cola Company presents unique challenges and opportunities for growth and development. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and adapt to changing priorities and demands.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers the opportunity to work with a global brand with a strong presence in over 200 countries and territories
• This role is unique in its focus on the Real Leaf brand, which is a key player in the company's portfolio of beverages
• Career progression in this role may lead to global brand management opportunities or advancement to senior leadership positions within the company

ASSUMPTION: The Brand Manager role at The Coca-Cola Company is unique in its scope and impact. The ideal candidate will have experience working with global brands and a strong understanding of the consumer goods industry.

📝 Sample Projects

• Developing a targeted marketing campaign for a new product launch in the Asian market
• Conducting market research to identify key consumer segments and develop tailored marketing strategies for each segment
• Collaborating with cross-functional teams to develop and execute a global brand repositioning strategy

ASSUMPTION: The Brand Manager role at The Coca-Cola Company offers a wide range of projects and opportunities for growth and development. The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results and impact.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall brand management strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its brand management team?
• What are the key challenges facing the Real Leaf brand, and how can this role address them?
• How does the company approach cross-functional collaboration and stakeholder management?

ASSUMPTION: The interview process for this role is an opportunity to learn more about the company's brand management strategy and the specific challenges and opportunities facing the Real Leaf brand. The ideal candidate will be proactive in asking questions and demonstrating their understanding of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of successful brand campaigns you've led or contributed to
• Research the company and its brands to demonstrate your enthusiasm and understanding of the business
• Practice your presentation skills and be prepared to discuss your approach to brand management
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.