Manager - Brand Marketing

📌 Core Information

🔹 Job Title: Manager - Brand Marketing

🔹 Company: Apparel Group

🔹 Location: United Arab Emirates

🔹 Job Type: Full time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing long and short-term marketing and financial strategies for the brand
• Managing all marketing and advertising activities
• Collaborating with internal and external stakeholders
• Enhancing brand equity and brand preference
• Achieving top and bottom-line profitability

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Brand Management: Integrate communication strategy, manage media planning, coordinate marketing activities, understand product positioning, formulate business plans, develop brand positioning strategy, ensure brand building strategies implementation, liaise with media groups and marketing agencies, work with brand principals and internal stakeholders, build strategies and action plans for database acquisition

✅ Promotions & Events: Recommend brand/store promotions, ensure communication material development and timely delivery, recommend events specific to brand/product category/season, forecast footfall sales during promotions and calculate ROI

✅ In-store / Out Door Media Planning: Ensure outdoor media facilities are at prime locations, meet time frame and seasonality peaks, get preferential rates, ensure outdoor media communication replacement, coordinate with territories and brand principles, provide innovative solutions for new POS materials

✅ Budgeting & Planning: Prepare annual marketing budget, prepare annual marketing calendar and product specification catalogs, review budgets and make recommendations, report on budget utilization, ensure effective and efficient budget utilization

✅ Media Groups Management: Plan and coordinate with corporate marketing on media buying, track advertising maintained with media groups/agencies, review advertisement promo effectiveness, set agency deliverables, ensure internal manpower utilization for quality output

✅ Market Research: Conduct periodic market research to study customer profile/preferences and buying patterns, conduct market research to study media campaign effectiveness, set goals and parameters for marketing research

✅ Other Responsibilities: Negotiate with vendors/media groups/printers, create opportunities for cross-promotion and co-branding, plan with editors for PR and media coverage, manage loyalty program/privilege clubs, recommend strategies to increase membership in loyalty program, represent brands at media and marketing events, conduct territory and market visits, keep abreast of best practices in marketing, coordinate with mall management to capitalize on activities and utilize opportunities, be aware of seasonal launches and product heroes, and brand thematic displays

ASSUMPTION: This role involves a broad scope of responsibilities, requiring strong organizational skills, adaptability, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 7+ years of progressive experience in brand management, with a minimum of 5 years specifically in the retail sector

Required Skills:

• Proven success in developing and implementing strategic brand initiatives
• Enhancing customer engagement and achieving measurable business results
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Strong analytical and problem-solving skills
• Fluency in English (Arabic is a plus)

Preferred Skills:

• Experience in the GCC retail market
• Familiarity with the Apparel Group and its brands
• Proficiency in Microsoft Office Suite and marketing software tools

ASSUMPTION: Candidates with experience in fast-paced retail environments and a strong understanding of the GCC market will be at an advantage.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 40,000 per month (based on experience and qualifications)

Benefits:

• Medical insurance
• Life and disability insurance
• Retirement plan
• Employee discounts
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week, with flexibility for overtime as needed)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the UAE retail sector.

📌 Applicant Insights

🔍 Company Context

Industry: The Apparel Group is a leading retail and hospitality conglomerate in the GCC and India, operating in the competitive retail apparel and fashion industry.

Company Size: The Apparel Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement.

Founded: The Apparel Group was founded in 2012, with a focus on offering affordable fashion and value to customers.

Company Description:

• Founded in 2012, R&B is the fastest-growing value fashion retailer in the GCC and India
• Offers latest fashion at affordable prices with over 135 stores across the Middle East and India
• Retails own label of apparel for men, women, and children along with footwear, accessories, cosmetics, and household products
• Strives to bring dynamic offering of value fashion and merchandise, designed in-house and manufactured to stringent quality standards

Company Specialties:

• Retail apparel and fashion
• Hospitality
• Customer loyalty programs

Company Website: http://www.randbfashion.com

ASSUMPTION: The Apparel Group operates in a dynamic and competitive market, requiring employees to be adaptable and responsive to changing trends and customer preferences.

📊 Role Analysis

Career Level: This role is at the management level, requiring strategic thinking, leadership, and decision-making skills.

Reporting Structure: The Manager - Brand Marketing reports directly to the Brand Head and works closely with the Group Corporate Communication & PR team.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Progression to senior management or leadership roles within the Apparel Group
• Expansion of responsibilities to include additional brands or regions
• Professional development through training and mentorship programs

ASSUMPTION: The Apparel Group offers opportunities for career growth and advancement within the organization.

🌍 Location & Work Environment

Office Type: The Apparel Group's offices are modern and well-equipped, providing a professional work environment.

Office Location(s): The United Arab Emirates (specific locations may vary)

Geographic Context:

• The UAE offers a multicultural environment with a mix of expatriate and local residents
• The retail industry in the UAE is competitive and dynamic, with a focus on customer experience and innovation
• The UAE provides a tax-free income and a high standard of living

Work Schedule: The work schedule is typically Monday to Friday, with the possibility of weekend work or overtime as needed to meet project deadlines or business demands.

ASSUMPTION: The work environment at the Apparel Group is fast-paced and collaborative, requiring employees to be adaptable and responsive to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager and/or other team members
• Final interview with the Brand Head or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Industry knowledge and market trends awareness
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the GCC retail market and the Apparel Group's brands
• Prepare examples of your past achievements in brand management, marketing strategy, and customer engagement

ATS Keywords: Brand Management, Marketing Strategy, Advertising Activities, Product Positioning, Promotions, Event Planning, Budgeting, Market Research, Vendor Negotiation, Cross Promotion, Public Relations, Customer Engagement, Database Management, Competitive Analysis, Loyalty Program Management

ASSUMPTION: The Apparel Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing software tools (e.g., CRM, marketing automation, social media management)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)

ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as the Manager - Brand Marketing will be required to manage multiple projects and collaborate with various teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Passion for fashion and retail

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving targets
• Adaptable and responsive to changing market trends and customer preferences

Self-Assessment Questions:

• Do you have a proven track record of enhancing brand equity and customer engagement in a retail environment?
• Are you comfortable working in a fast-paced, collaborative, and dynamic work environment?
• Do you possess strong leadership and team management skills, with the ability to inspire and motivate team members?
• Are you passionate about fashion, retail, and staying up-to-date with market trends and customer preferences?

ASSUMPTION: The Apparel Group values employees who are passionate about their work, collaborative, and committed to delivering exceptional results.

⚠️ Potential Challenges

• The retail industry in the GCC is competitive and dynamic, requiring constant adaptation to changing market trends and customer preferences
• The role involves managing multiple projects and stakeholders, which can be challenging and time-consuming
• The work environment can be fast-paced and demanding, with tight deadlines and high expectations
• The role requires a strong understanding of the GCC retail market and the Apparel Group's brands, which may present a learning curve for candidates new to the region or the company

ASSUMPTION: The Manager - Brand Marketing role presents both opportunities and challenges, requiring candidates to be adaptable, resilient, and committed to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other brand management positions in the retail sector due to its broad scope of responsibilities and the requirement to manage multiple projects and stakeholders
• The GCC retail market is unique, with a focus on customer experience, innovation, and value for money, making this role distinct from similar positions in other regions
• Career progression in the Apparel Group may involve expanding responsibilities to include additional brands or regions, providing opportunities for growth and advancement within the organization

ASSUMPTION: The Manager - Brand Marketing role is unique in its scope and requirements, presenting both challenges and opportunities for candidates with the right skills and experience.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new brand launch in the GCC
• Conducting market research to identify customer preferences and trends, and using the insights to inform brand positioning and marketing activities
• Managing a team to execute a large-scale promotional event, achieving targets for footfall, sales, and customer engagement

ASSUMPTION: These sample projects illustrate the broad scope of responsibilities and the strategic nature of the Manager - Brand Marketing role.

❓ Key Questions to Ask During Interview

• Can you describe the brand management strategies currently in place for the Apparel Group's brands, and how this role contributes to their development and implementation?
• How does the Apparel Group support the professional development and growth of its employees, particularly in the marketing and brand management functions?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the Apparel Group approach collaboration and communication between its various brands and functions, and how does this role facilitate that process?
• What are the most rewarding aspects of working in the Manager - Brand Marketing role, according to current or former employees?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including the required and preferred qualifications listed in the job description
• Prepare examples of your past achievements in brand management, marketing strategy, and customer engagement to demonstrate your fit for the role
• If applicable, prepare a portfolio or examples of your work to showcase your creativity and strategic thinking
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.