Manager - Brand Marketing

📌 Core Information

🔹 Job Title: Manager - Brand Marketing

🔹 Company: Dream Sports

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing and executing integrated campaigns to build awareness, affinity, and preference for FanCode across various sports.
• Managing FanCode’s social media presence end-to-end, driving platform growth, engagement, and impact.
• Working with internal and external creative teams to deliver high-impact assets across digital, social, and offline media.
• Developing and implementing paid digital media campaigns to drive measurable growth and brand impact.
• Liaising with rights owners, influencers, agencies, and internal cross-functional teams to ensure brand integrity and campaign excellence.

ASSUMPTION: This role requires a strong understanding of the media landscape, particularly in consumer tech and sports, to effectively manage brand campaigns and drive fan engagement.

📋 Key Responsibilities

✅ Brand Building: Conceptualize and execute integrated campaigns that build awareness, affinity, and preference for FanCode — both at a platform and property level. This includes planning, execution, and tracking of campaigns across sports verticals from brief to post-evals across ATL, BTL, and Digital mediums.

✅ Comprehensive Social Media Management: Own FanCode’s social media presence end-to-end. Drive platform growth, engagement, and impact through sharp content strategy, timely storytelling, and community-building across Instagram, X, Facebook, YouTube, and emerging channels.

✅ Creative Development: Work with internal and external creative teams to deliver high-impact assets — across digital, social, and offline media.

✅ Digital Media Execution: Develop and implement paid digital media campaigns (Meta, Google, YouTube, influencers, etc.) to drive measurable growth and brand impact.

✅ Stakeholder Management: Liaise with rights owners, influencers, agencies, and internal cross-functional teams to ensure brand integrity and campaign excellence.

✅ User Insight: Integrate user feedback, research, and analytics into brand thinking. Constantly refine the brand experience using data.

✅ On-Ground & Experiential: Assist in planning and executing FanCode’s fan engagement initiatives online and offline.

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision-making and fan-centric experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A relevant Master's degree would be an asset.

Experience: 5-7 years of brand or marketing experience, preferably in consumer tech, sports OTT, gaming, or a related industry.

Required Skills:

• Proven experience in brand or marketing, with a strong familiarity of the media landscape.
• Experience with influencer marketing and creator-led amplification across platforms.
• A fan-first mindset — understanding how Indian sports fans think, behave, and engage.
• Ability to think strategically, execute flawlessly, and manage multiple stakeholders.
• Exceptional communication and presentation skills.
• Comfort working in a fast-paced, dynamic environment with tight turnarounds.
• Passion for sports.

Preferred Skills:

• Exposure to working with product, UI/UX, and growth teams.
• Comfort with campaign dashboards, A/B testing, and audience segmentation.

ASSUMPTION: Candidates with experience in consumer tech, sports OTT, or gaming are likely to have a strong understanding of the target audience and relevant industry trends.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Based on experience and industry standards for a Manager - Brand Marketing role in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Performance bonuses

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available.

ASSUMPTION: The salary range is estimated based on industry standards for a Manager - Brand Marketing role in Mumbai, considering the candidate's experience level and the company's size. Benefits are typical for a mid-sized tech company in India.

📌 Applicant Insights

🔍 Company Context

Industry: Sports Technology. Dream Sports is India’s leading sports technology company with 250 million users, housing brands such as Dream11, FanCode, and DreamSetGo.

Company Size: Mid-sized (501-1,000 employees). This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: 2008. Dream Sports was founded by Harsh Jain and Bhavit Sheth with the vision to ‘Make Sports Better’ for fans through the confluence of sports and technology.

Company Description:

• Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’.
• The company’s flagship brand, Dream11, is the world’s largest fantasy sports platform, with over 230 million users across cricket, football, basketball, and hockey.
• FanCode, another key brand, is a digital sports platform offering personalized content and e-commerce, while DreamSetGo curates exclusive sports experiences.

Company Specialties:

• Fantasy Sports
• Fantasy Cricket
• Fantasy Kabaddi
• Fantasy sports platform
• Cricket
• Game of Skill
• Fantasy Football
• Sports Tech
• Fantasy Hockey

Company Website: dreamsports.group

ASSUMPTION: Dream Sports’ focus on sports technology and fan-centric experiences makes it an attractive employer for sports enthusiasts and marketing professionals alike.

📊 Role Analysis

Career Level: Mid-level management. This role reports directly to the Head of Marketing and oversees a team of brand managers and marketing executives.

Reporting Structure: The Brand Manager reports to the Head of Marketing and works closely with cross-functional teams, including product, UI/UX, growth, and creative teams.

Work Arrangement: On-site, with flexible working hours and remote work options available. The role may require occasional travel for on-ground events and stakeholder meetings.

Growth Opportunities:

• Progression to Senior Brand Manager or Head of Brand Marketing roles within the company.
• Expansion of responsibilities to include additional sports verticals or brands within the Dream Sports portfolio.
• Opportunities to work on strategic projects and initiatives, driving brand growth and innovation.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in brand marketing within the sports technology industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Mumbai’s Bandra Kurla Complex (BKC) district.

Office Location(s): ONE BKC, Unit No. 1201-1202, 12th Floor, Wing A, ONE BKC, G Block, Plot No. 66, BKC, Bandra East, Mumbai, Maharashtra 400051, India

Geographic Context:

• Mumbai is India’s financial capital and a major hub for the entertainment and sports industries.
• The Bandra Kurla Complex is a modern business district with easy access to public transportation and amenities.
• Mumbai offers a vibrant culture, diverse food scene, and numerous sports facilities.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option to work from home when needed.

ASSUMPTION: The modern office environment and flexible work arrangements at Dream Sports cater to a diverse range of employee preferences and work styles.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final round with the Head of Marketing or another senior leader

Key Assessment Areas:

• Brand strategy and campaign development
• Social media management and content strategy
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Dream Sports’ values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate a strong understanding of the Indian sports landscape and fan behavior.
• Showcase your creativity and strategic thinking through relevant examples or a portfolio.

ATS Keywords: Brand Building, Social Media Management, Creative Development, Digital Media Execution, Stakeholder Management, User Insight, Experiential Marketing, Influencer Marketing, Communication Skills, Presentation Skills, Strategic Thinking, Data Analysis, Campaign Management, Community Building, Content Strategy, Fan Engagement

ASSUMPTION: Dream Sports’ interview process is designed to assess candidates’ strategic thinking, creativity, and cultural fit, with a strong emphasis on their understanding of the Indian sports landscape and fan behavior.

🛠️ Tools & Technologies

• Social media platforms: Instagram, X, Facebook, YouTube
• Digital media platforms: Meta, Google, YouTube, influencers
• Campaign management tools: Google Analytics, Facebook Insights, Twitter Analytics
• Design tools: Adobe Creative Suite, Canva
• Project management tools: Asana, Trello

ASSUMPTION: The Brand Manager will be expected to have proficiency in using relevant social media management, digital media, and campaign management tools, as well as basic design and project management software.

👔 Cultural Fit Considerations

Company Values:

• Fan-centric: Always prioritize the fan experience
• Innovation: Embrace change and continuous improvement
• Collaboration: Work together to achieve common goals
• Integrity: Act with honesty and transparency

Work Style:

• Dynamic and fast-paced, with tight turnarounds
• Collaborative and cross-functional, with a focus on teamwork and stakeholder management
• Data-driven, with a strong emphasis on analytics and performance tracking

Self-Assessment Questions:

• Do you have a deep understanding of Indian sports fans and their behavior?
• Are you comfortable working in a fast-paced, dynamic environment with tight turnarounds?
• Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: Dream Sports’ values and work style emphasize a fan-centric, innovative, and collaborative culture, with a strong focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously, with tight deadlines
• Keeping up with the fast-paced and ever-evolving sports and media landscapes
• Ensuring brand consistency across various touchpoints and platforms
• Balancing strategic thinking with tactical execution and day-to-day management

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable, and strategic candidate to succeed.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position places a stronger emphasis on social media management and digital media execution.
• In the sports technology industry, this role offers a unique opportunity to work on high-impact campaigns for a leading fantasy sports platform and digital sports destination.
• Career progression in this role could lead to senior brand management or marketing leadership positions within the Dream Sports portfolio.

ASSUMPTION: This role offers a unique blend of brand management, digital media, and social media responsibilities, with significant growth potential in the sports technology industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign for a major sporting event, such as the Indian Premier League (IPL) or the FIFA World Cup
• Launching a new sports vertical or brand within the Dream Sports portfolio, including market research, positioning, and go-to-market strategy
• Managing a high-profile influencer partnership or ambassador program for a Dream Sports brand

ASSUMPTION: These sample projects illustrate the strategic, creative, and tactical aspects of the Brand Manager role at Dream Sports.

❓ Key Questions to Ask During Interview

• Can you describe the brand strategy for FanCode and how this role contributes to its evolution?
• How does Dream Sports approach influencer marketing, and what are the key considerations for this role?
• What are the most challenging aspects of managing brand campaigns in the Indian sports landscape, and how has Dream Sports addressed them?
• How does Dream Sports support the professional growth and development of its employees, particularly in the marketing function?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?

ASSUMPTION: These interview questions are designed to assess the candidate’s understanding of the role, the company, and the Indian sports landscape, as well as their strategic thinking and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.lever.co/dreamsports/42db5575-340c-4b81-bbe7-db0b8ee0abd6
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand management, social media management, and digital media execution.
• Prepare a portfolio or case studies showcasing your creativity, strategic thinking, and tactical execution in brand management.
• Follow up with the Dream Sports HR team one week after submission to confirm receipt of your application and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.