🔹 Job Title: Manager, Brand Marketing
🔹 Company: Cresco Labs
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Brand Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years of experience
🚀 Job Overview
Cresco Labs, a leading cannabis company, seeks a dynamic Manager, Brand Marketing to join their corporate Marketing team in Chicago, IL. In this role, you will:
- Lead national brand strategy for top cannabis brands
- Collaborate with regional teams to establish brand awareness and product understanding
- Manage channel strategy and key activations within those channels
- Analyze sales metrics and market trends to inform brand strategies
- Expand brands into new states and develop line extensions
- Support test and learn initiatives to understand customer demands
- Manage internal and external agency partners for brand communications and campaigns
📋 Key Responsibilities
✅ Brand Strategy & Management
- Develop, implement, and manage clear brand marketing strategies for key Cresco Labs brands
- Lead annual marketing plans, cascading tactical brand initiatives, and measure KPIs
- Collaborate with regional wholesale marketing and retail teams to develop and implement strategic activation plans
✅ Channel Management & Activation
- Manage channel strategy and key activations within ecommerce, digital & social media, and earned media
- Analyze and report on sales metrics, market trends, competitive activity, consumer insights, and other data to strengthen brand projects and strategy
✅ Brand Expansion & New Business Opportunities
- Lead the expansion and commercialization of brands into new states, along with cross-functional development of line extensions, incremental packaging improvements, and other new business opportunities
✅ Agency Management & Cross-Functional Collaboration
- Effectively brief and manage internal and/or external agency partners in service of brand communications and integrated marketing campaigns
- Serve as the key representative for the brands across the organization, presenting brand strategies and plans to senior leadership and cross-functional partners
🎯 Required Qualifications
Education:
- Bachelor's degree required
Experience:
- Traditional CPG brand management experience, with 3+ years of experience in marketing
- Proven track record of identifying, building, and delivering growth within a fast-moving organization
- Ability to manage complexity and thrive in environments with minimal process and structure
- Demonstrated success anticipating future business opportunities and developing strategies that address them proactively
- Experience working in matrixed environments and building productive, cross-functional teams that drive to specific goals
Skills:
- Strong numerical and analytical skill set with ability to interpret quantitative data
- Exceptional project management and organizational skills
- Strong communication skills (exceptional listening skills, persuasive and professional communicator)
- Drives vision and purpose to rally action, support, and optimism for the future of the business
- Entrepreneurial and team-oriented spirit
- Acts with a clear sense of ownership and accountability
- Genuine interest in and passion for the cannabis industry
💰 Compensation & Benefits
Salary Range: $85,500 - $120,000 USD per year
Benefits:
- Major Medical, Dental, and Vision Insurance
- 401(K)-Match Program
- FSA/HSA Programs
- LTD/STD Options
- Life Insurance and AD&D
- Paid Holidays and Paid Time Off
- Annual Discretionary Bonuses
- Stock Options
- Employee Discount Program
📌 Applicant Insights
🔍 Company Context
Industry: Alternative Medicine
- Cresco Labs operates in the rapidly growing and evolving cannabis industry, which is expected to reach $73.6 billion in global sales by 2025.
Company Size: 1,001-5,000 employees
- As a mid-sized company, Cresco Labs offers a structured yet agile work environment, with ample opportunities for growth and career advancement.
Founded: 2013
- Cresco Labs has a proven track record of success, with a strong focus on innovation, quality, and customer satisfaction.
Company Description:
- Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry.
- Their portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded, and most popular cannabis products in America.
- With dozens of locations nationwide, their owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.
- Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through their passionate employees. As stewards of the cannabis industry, their teams are constantly focused on supporting the needs of their fellow colleagues, consumers, customers, and communities alike.
- With a focus on Social Equity and Educational Development, their SEED™ initiative ensures that their company reflects the communities in which they serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.
- At Cresco Labs, they aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.
Company Specialties:
- Cultivation, manufacturing, wholesale distribution, and retail
📊 Role Analysis
Career Level: Mid-level management
- This role offers an excellent opportunity for an experienced brand manager to make a significant impact on the growth and success of established cannabis brands.
Reporting Structure: This role reports directly to the Senior Director of Brand Marketing.
Work Arrangement: On-site, full-time
- Cresco Labs offers a hybrid work arrangement with a mix of on-site and remote work options, depending on the role and team needs.
Growth Opportunities:
- Cresco Labs’ rapid growth and expansion present numerous opportunities for career advancement within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work options available)
- Cresco Labs’ Chicago headquarters offers a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 600 W Fulton St, Chicago, Illinois 60661, US
- Cresco Labs’ Chicago office is conveniently located in the West Loop neighborhood, with easy access to public transportation and nearby attractions.
Geographic Context:
- Chicago, Illinois, United States
- Chicago is the third-most populous city in the United States, with a diverse and vibrant cultural scene, and a rich history in the cannabis industry.
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
- Cresco Labs offers a flexible work schedule, with core hours between 9:00 AM and 5:00 PM, and the option to work remotely on an as-needed basis.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screen with the hiring manager
2. In-depth behavioral interview with the hiring manager and a panel of team members
3. Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and brand management skills
- Ability to work effectively in a matrixed environment
- Cultural fit and alignment with Cresco Labs’ mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management experience and skills
- Be prepared to discuss your understanding of the cannabis industry and Cresco Labs’ brand portfolio
- Showcase your ability to think strategically and drive results in a fast-paced, dynamic environment
Company Values:
- Integrity: Cresco Labs values honesty, transparency, and ethical decision-making in all aspects of their business.
- Professionalism: They strive for excellence in their operations, with a focus on quality, consistency, and customer satisfaction.
- Innovation: Cresco Labs encourages creativity, continuous learning, and the pursuit of new ideas to drive growth and success.
- Collaboration: Their teams work together to achieve common goals, fostering a culture of open communication and mutual support.
- Social Responsibility: Cresco Labs is committed to giving back to the communities in which they operate, with a focus on social equity, educational development, and sustainable business practices.
Work Style:
- Cresco Labs values a proactive, entrepreneurial spirit, with an emphasis on ownership, accountability, and results-driven action.
- Their work environment is fast-paced, dynamic, and often unpredictable, requiring employees to be adaptable, resilient, and resourceful.
- Cresco Labs fosters a culture of continuous learning and growth, with a strong focus on professional development and career advancement.
Self-Assessment Questions:
1. How do your personal values align with Cresco Labs’ company values?
2. Can you thrive in a fast-paced, dynamic work environment with minimal process and structure?
3. How do you approach working in a matrixed environment, and building productive, cross-functional teams?
4. What strategies have you used to anticipate future business opportunities and develop proactive solutions?
5. How do you balance a strong sense of ownership and accountability with a collaborative work style?
⚠️ Potential Challenges
Role-Specific Challenges:
- The cannabis industry is highly regulated and subject to frequent changes in laws and regulations, requiring brand managers to stay up-to-date with legal developments and adapt their strategies accordingly.
- The competitive landscape is dynamic and evolving, with new players entering the market regularly, necessitating constant vigilance and strategic adaptation.
Company-Specific Challenges:
- As a mid-sized company, Cresco Labs may face resource constraints and competing priorities, requiring brand managers to prioritize effectively and make tough decisions.
- The company’s rapid growth and expansion can present challenges in maintaining a consistent brand identity and customer experience across multiple markets and product lines.
Work Arrangement-Specific Challenges:
- The hybrid work arrangement may present challenges in maintaining a cohesive team culture and fostering collaboration among remote and on-site employees.
- Managing a remote team may require additional communication and leadership skills to ensure productivity and engagement.
Location-Specific Challenges:
- Chicago’s competitive job market may present challenges in attracting and retaining top talent, requiring brand managers to offer compelling compensation packages and career growth opportunities.
- The city’s diverse cultural scene and vibrant nightlife may present distractions for employees, requiring strong time management and self-discipline.
📈 Similar Roles Comparison
How this role differs from related positions:
- Unlike traditional CPG brand management roles, this position requires a deep understanding of the cannabis industry, its regulations, and consumer trends.
- This role involves working with a diverse portfolio of cannabis brands, each with its unique identity and target audience, requiring a nuanced approach to brand strategy and marketing.
- The fast-paced, dynamic nature of the cannabis industry necessitates a more agile and adaptable approach to brand management than in more established industries.
Industry-specific context:
- The cannabis industry is characterized by its rapid growth, constant evolution, and high degree of uncertainty, requiring brand managers to be proactive, innovative, and resilient.
- The industry is heavily regulated, with strict guidelines for branding, packaging, and advertising, necessitating a strong understanding of compliance requirements and a keen eye for detail.
Career path comparison:
- This role offers a unique opportunity to gain experience in the fast-growing cannabis industry, with potential for career advancement as the company continues to expand and diversify its brand portfolio.
- Brand managers in the cannabis industry may have the opportunity to transition into other roles within the organization, such as product development, retail management, or compliance, depending on their interests and skillset.
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influencer marketing strategy to build brand awareness and credibility among cannabis enthusiasts and industry professionals.
- Creating and executing a successful product launch for a new cannabis brand, including market research, product development, and go-to-market strategy.
💡 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does the company approach brand positioning and strategy for its cannabis brands?
2. Can you describe a successful brand marketing campaign you’ve led, and how you measured its impact?
3. How do you stay up-to-date with industry trends and regulatory changes, and how do you incorporate that knowledge into your brand strategies?
Questions specific to team structure:
1. How does the brand marketing team collaborate with other departments, such as sales, supply chain, and compliance?
2. Can you describe the team’s dynamic and how you’ve worked to build productive, cross-functional relationships?
Questions specific to company culture:
1. How does Cresco Labs support the professional development and career advancement of its employees?
2. Can you provide an example of a time when you had to adapt to a significant change in the company or industry, and how you approached that challenge?
📝 Sample Projects
Project examples specific to this role:
- Developing and implementing a comprehensive brand refresh for an established cannabis brand, including new packaging, updated branding guidelines, and a targeted marketing campaign to drive customer awareness and loyalty.
- Conducting market research to identify new consumer segments and developing tailored brand strategies to capture untapped market share.
- Collaborating with regional wholesale marketing and retail teams to create and execute in-store promotions and events that drive brand engagement and sales.
Project examples specific to the cannabis industry:
- Navigating regulatory changes to ensure brand compliance and minimize business disruption.
- Developing and implementing a successful influ
