Manager, Brand & Portfolio Management

📌 Core Information

🔹 Job Title: Manager, Brand & Portfolio Management

🔹 Company: Mondelēz International

🔹 Location: Mexico

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Implementing and supporting a brand portfolio strategy.
• Contributing to sustainable growth through alignment with brand vision.
• Managing profit and loss and exploring new business development opportunities.
• Collaborating with cross-functional and regional teams.

ASSUMPTION: The role involves strategic decision-making to align product portfolios with consumer expectations and market trends, focusing on growth and market positioning.

📋 Key Responsibilities

✅ Implement a portfolio strategy that aligns with the brand vision.

✅ Support profit and loss management across brand portfolios.

✅ Develop and execute annual marketing plans to meet revenue and profit forecasts.

✅ Develop integrated marketing communications and 360-degree campaigns.

ASSUMPTION: While specific project examples are not provided, the responsibilities involve a mix of strategic marketing planning and execution to maximize brand performance.

🎯 Required Qualifications

Education: Not specified

Experience: Experience in consumer behavior and brand management, preferably in the consumer goods sector.

Required Skills:

• Consumer behavior understanding
• Analytical and creative abilities
• Commercial and strategic acumen
• Leadership and team influencing skills

Preferred Skills:

• Experience in markets with diverse economic environments
• Advanced communication and presentation skills

ASSUMPTION: The role likely prefers candidates with experience in similar sectors such as FMCG or retail to ensure relevance in handling brand portfolios.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Flexible working hours
• Work-life balance practices
• Employee diversity and inclusion policies

Working Hours: 40 hours per week

ASSUMPTION: Standard benefits typical for multinational corporations are expected, focusing on employee well-being and career development.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing, a highly competitive sector focusing on innovation and consumer satisfaction.

Company Size: 10,001+ employees, indicating substantial resources and global collaboration opportunities for employees.

Founded: 2012, although the local presence in Mexico dates back to 1927.

Company Description:

• Global leader in snacking with iconic brands.
• Focus on consumer-centric growth and operational excellence.
• Commitment to sustainable and innovative practices.

Company Specialties:

• Confectionery
• Snacks production
• Food innovation

Company Website: https://www.mondelezinternational.com

ASSUMPTION: The company's vast size and global presence offer diverse career paths and stability for potential employees.

📊 Role Analysis

Career Level: Mid to senior-level management with strategic and leadership responsibilities.

Reporting Structure: Likely reports to senior marketing executives or directors within regional or global teams.

Work Arrangement: On-site, promoting close coordination with team members.

Growth Opportunities:

• Advancing to regional management roles.
• Engagement in global brand strategy initiatives.
• Opportunities for cross-functional leadership experiences.

ASSUMPTION: The position provides ample opportunities to escalate into broader international roles within the corporate structure.

🌍 Location & Work Environment

Office Type: Corporate office environment conducive to strategic planning and team collaboration.

Office Location(s): Mexico, with potential travel to global or regional offices.

Geographic Context:

• Situated in a crucial market for Mondelez.
• Mexican market's relevance for gum and candy production.
• Connection to one of the 11 technology centers worldwide.

Work Schedule: Standard business hours with flexibility offered.

ASSUMPTION: The location promises a dynamic work culture due to the intersection of regional and global business operations.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Preliminary interviews with HR
• Technical and competency interviews

Key Assessment Areas:

• Understanding of consumer behavior
• Brand management capabilities
• Analytical and decision-making skills

Application Tips:

• Highlight experience in cross-functional teams.
• Demonstrate strategic thinking skills.
• Emphasize past achievements in brand growth and management.

ATS Keywords: Brand Management, Consumer Insights, Strategy Development, Marketing Planning, Commercial Acumen

ASSUMPTION: The recruitment process emphasizes fit within the existing cultural and strategic framework.

🛠️ Tools & Technologies

• Marketing analytics platforms
• CRM and consumer insights tools
• Market research software

ASSUMPTION: Proficiency in digital and traditional marketing technologies is beneficial.

👔 Cultural Fit Considerations

Company Values:

• Empowering consumer experiences.
• Commitment to sustainable growth.
• Encouraging innovative practices.

Work Style:

• Collaborative team engagement
• Results-oriented environments
• Inclusivity and diversity in practice

Self-Assessment Questions:

• How have you successfully managed a brand portfolio in the past?
• Can you provide an example of a consumer insight-driven marketing strategy?
• How do you balance creativity and analytics in brand management?

ASSUMPTION: Prospective hires should demonstrate adaptability to a globally focused, consumer-driven value system.

⚠️ Potential Challenges

• Managing expectations across diverse regional markets.
• Balancing global brand strategy with local market needs.
• Adapting to rapid changes in consumer preferences.
• Ensuring alignment within cross-functional teams.

ASSUMPTION: Candidates must be agile in handling market-driven challenges while maintaining brand integrity.

📈 Similar Roles Comparison

• Higher strategic influence compared to mid-level brand roles.
• Greater emphasis on cross-functional collaboration and leadership.
• Significant involvement in profit and loss responsibilities.

ASSUMPTION: The role sits at the intersection of marketing strategy and execution, pivotal for brand success.

📝 Sample Projects

• Development of a new product line tailored to emerging markets.
• Implementation of a digital-first brand campaign.
• Collaboration on a global consumer insights project.

ASSUMPTION: Projects typically involve high stakeholder engagement and require innovative strategic thinking.

❓ Key Questions to Ask During Interview

• What are the immediate priorities for this role?
• How does this role interact with global brand teams?
• What measures are in place to assess the success of implemented strategies?
• Can you describe the team's culture and working dynamic?
• What are the potential growth paths from this position?

ASSUMPTION: These questions are aimed at gaining deeper insight into strategic objectives and team integration expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career portal.
• Prepare a tailored resume highlighting relevant experience.
• Reach out to current employees for firsthand insights.
• Practice responses to behavioral interview questions.
• Review past projects and achievements for discussion.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.