📌 Core Information
🔹 Job Title: Manager, Branded Content
🔹 Company: Paramount
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing, developing, and executing custom content and in-show integrations for various brands
- Winning new business and retaining existing clients through innovative ideas and results-driven programs
- Collaborating cross-functionally with various teams to ensure cohesive integrated client campaigns
- Optimizing campaigns by educating clients on audiences, creative process, storytelling, metrics, and trends
- Measuring, interpreting, and sharing results to demonstrate standard processes, proven success, and impact brands can anticipate
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong interpersonal skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Design, develop, and execute custom content and in-show integrations for marketers, media agencies, and brands
✅ Win new business and retain existing business by innovating and delivering results
✅ Craft, pitch, and sell meaningful integrations with digital, social, media, PR, and promotional elements
✅ Balance demands of multiple show properties with aggressive and evolving revenue targets
✅ Thrive working cross-functionally with various teams to ensure cohesive integrated client campaigns
✅ Foster strong, genuine relationships with both internal and external partners to galvanize support for programs
✅ Work with marketers to gain a deep understanding of their brand, campaign, objectives, target, and messaging
✅ Collaborate with show producers to develop strategic creative content that delivers for the brand and delights audiences
✅ Optimize campaigns by educating clients on audiences, creative process, storytelling, talent, production, metrics, and trends
✅ Measure, interpret, and share results to demonstrate standard processes, proven success, and impact brands can anticipate
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong interpersonal skills to succeed in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of pertinent marketing, production, or agency experience
Required Skills:
- Creative and strategic thinking
- Highly driven and motivated with excellent follow-up skills
- Strong interpersonal and communication skills
- Professional demeanor and ability to work cross-functionally
- Client interaction and presentation skills
- Detail-oriented and great organizational habits
- Creative problem-solving skills
- Ability to multi-task and meet deadlines in a fast-paced environment
- Passionate about new and emerging media trends and practices
Preferred Skills:
- Experience with on-air brand integrations
ASSUMPTION: This role requires a strong background in marketing, production, or agency experience, with a focus on branded content and client relationships.
💰 Compensation & Benefits
Salary Range: $74,400.00 - $93,000.00 per year. This range applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on various job-related factors, including geographic location, market demands, experience, training, and education.
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Life insurance coverage
- Disability benefits
- Tuition assistance program
- Paid time off (PTO)
Working Hours: Full-time, typically 40 hours per week, with flexibility based on project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide.
Company Size: 10,001+ employees. As a large company, Paramount offers extensive resources and opportunities for career growth and development.
Founded: Paramount was founded in 1927 and has since grown into a global entertainment powerhouse.
Company Description:
- Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide.
- Driven by iconic studios, networks, and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others.
- Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles.
Company Specialties:
- Television production and distribution
- Motion picture production and distribution
- Streaming services
- Consumer products
- Live events and experiences
Company Website: www.paramount.com
ASSUMPTION: Paramount's extensive portfolio and global reach provide ample opportunities for career growth and development within the entertainment industry.
📊 Role Analysis
Career Level: Managerial. This role is a management position responsible for overseeing branded content initiatives and client relationships.
Reporting Structure: This role reports directly to the Senior Vice President of Branded Content and may oversee junior team members or external partners.
Work Arrangement: On-site, with flexibility for remote work based on project demands and team needs.
Growth Opportunities:
- Advancement to senior management or director-level positions within the branded content or marketing departments
- Expansion into related fields, such as production, development, or digital media
- Opportunities to work on high-profile projects and collaborate with industry leaders
ASSUMPTION: This role offers significant growth potential within Paramount's branded content and marketing departments, as well as opportunities to expand into related fields within the entertainment industry.
🌍 Location & Work Environment
Office Type: Corporate office environment with a creative and collaborative atmosphere.
Office Location(s): New York, United States
Geographic Context:
- New York City is a major hub for the entertainment industry, offering ample networking opportunities and access to industry events
- The city's diverse cultural scene and vibrant arts community provide a rich backdrop for creative inspiration
- New York's competitive job market may require applicants to demonstrate exceptional skills and qualifications
Work Schedule: Full-time, typically 40 hours per week, with flexibility based on project demands and team needs.
ASSUMPTION: Working in New York City offers unique opportunities for professional growth and development within the entertainment industry, as well as access to a diverse cultural scene and vibrant arts community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Creativity and strategic thinking
- Interpersonal and communication skills
- Client management and presentation skills
- Problem-solving and organizational skills
- Understanding of the entertainment industry and branded content
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Paramount's branded content initiatives and the entertainment industry as a whole
- Prepare examples of successful branded content campaigns you've worked on or ideas for potential campaigns
- Research Paramount's recent projects and be prepared to discuss how you can contribute to their ongoing success
ATS Keywords: Branded content, marketing, client relationships, creative thinking, strategic planning, entertainment industry, Paramount, CBS, Showtime, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV
ASSUMPTION: Paramount's interview process is designed to assess candidates' creativity, strategic thinking, and interpersonal skills, as well as their understanding of the entertainment industry and branded content.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Presentation software (e.g., PowerPoint, Keynote)
- Collaboration tools (e.g., Google Workspace, Microsoft Teams)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with presentation and collaboration software.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
- Excellence in all endeavors
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
- detail-oriented and organized
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you able to balance multiple projects and deadlines effectively?
- Do you have a strong understanding of the entertainment industry and branded content?
- Are you comfortable working with clients and presenting ideas in a professional setting?
- Do you embrace a growth mindset and continuously seek to improve your skills and knowledge?
ASSUMPTION: Paramount values creativity, collaboration, and excellence, and seeks candidates who align with these core values and work styles.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, with varying priorities and deadlines
- Balancing the demands of both internal stakeholders and external clients
- Adapting to a fast-paced, dynamic work environment with changing priorities and market demands
- Competing with other entertainment providers for top talent and market share
ASSUMPTION: This role presents unique challenges related to project management, client relationships, and adaptability in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Manager, Branded Content (Paramount) vs. Senior Manager, Branded Content (Warner Bros. Discovery)
- Paramount offers a broader portfolio of entertainment brands and platforms, providing more opportunities for cross-promotion and collaboration
- Warner Bros. Discovery has a stronger focus on digital and streaming content, offering more opportunities for innovation in digital branded content
- Manager, Branded Content (Paramount) vs. Director, Brand Partnerships (Universal Music Group)
- Paramount's branded content initiatives are focused on television and film properties, while Universal Music Group's brand partnerships center around music and artist-driven campaigns
- Both roles require strong client management and presentation skills, as well as a deep understanding of their respective industries
- Manager, Branded Content (Paramount) vs. Senior Manager, Integrated Marketing (Procter & Gamble)
- Paramount's branded content initiatives are focused on entertainment properties, while Procter & Gamble's integrated marketing efforts center around consumer packaged goods
- Both roles require strong strategic thinking, client management, and cross-functional collaboration, but the industries and target audiences differ significantly
ASSUMPTION: This role compares favorably to similar roles in the entertainment industry, offering a unique blend of creativity, strategic thinking, and client management opportunities.
📝 Sample Projects
- Developing a custom content campaign for a Fortune 500 company, integrating their brand into an upcoming Paramount series
- Creating a targeted social media campaign for a startup, leveraging Paramount's digital platforms and influencer network
- Designing a promotional event for a major film release, featuring brand activations, celebrity appearances, and press opportunities
ASSUMPTION: These sample projects illustrate the creative and strategic thinking required for success in this role, as well as the opportunity to work on high-profile campaigns for a wide range of clients.
❓ Key Questions to Ask During Interview
- What are the most successful branded content campaigns Paramount has executed in the past year, and what made them stand out?
- How does this role collaborate with other departments, such as production, digital, and marketing, to ensure cohesive integrated client campaigns?
- What are the most significant challenges facing the branded content team in the coming year, and how can this role help address them?
- How does Paramount support the professional development and growth of its employees, particularly in the branded content and marketing departments?
- What are the key performance indicators (KPIs) used to measure the success of branded content campaigns, and how are they tracked and reported to clients?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Paramount's branded content initiatives, as well as their ability to think strategically and contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful branded content campaigns you've worked on or ideas for potential campaigns
- Research Paramount's recent projects and be prepared to discuss how you can contribute to their ongoing success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
