Manager, Branding & Marketing Communication

📌 Core Information

🔹 Job Title: Manager, Branding & Marketing Communication

🔹 Company: Malayan Flour Mills Berhad

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Management of marketing communication and brand building initiatives
• Developing and managing digital marketing strategies for product sales
• Ensuring consistent brand messaging and engagement with customers and distributors
• Competitor analysis and proactive planning

ASSUMPTION: The role emphasizes extensive brand management and marketing communication strategies across various product lines, considering the company's vast operational scope.

📋 Key Responsibilities

✅ Manage marketing communications and brand building initiatives for flour and poultry products

✅ Plan and propose digital marketing strategies to support sales targets

✅ Maintain brand message consistency with distributors/wholesalers and consumers

✅ Activate and manage overall brand image and equity for flour and poultry businesses

✅ Conduct competitor analysis and implement proactive plans swiftly

✅ Collaborate with production and supply chain teams to meet customer requirements

✅ Develop regular newsletters for stakeholders

✅ Continually improve marketing effectiveness to support sales teams

✅ Assist GM and liaise with sales teams to build a robust sales funnel

✅ Perform additional tasks as required by management

ASSUMPTION: Responsibilities suggest a focus on dynamic market adaptation and fostering internal and external stakeholder relationships.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing Management or equivalent

Experience: 7-8 years of experience in a related field

Required Skills:

• Marketing Management
• Digital Marketing
• Brand Building

Preferred Skills:

• Advanced experience in competitor analysis
• Strong aptitude in supply chain management

ASSUMPTION: The skills listed are derived from the responsibilities and the nature of the role within a competitive market.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive industry-standard compensation expected.

Benefits:

• HR Asia Best Company to Work For recognition
• Emphasis on diversity, equity, inclusion, and wellness
• Opportunities for professional development and growth

Working Hours: 40 hours per week, on-site

ASSUMPTION: Compensation includes non-monetary benefits such as company awards and recognitions, alongside professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing, a growing sector with diverse opportunities

Company Size: 1,001-5,000 employees, suggesting a medium to large-scale operation

Founded: 1961

Company Description:

• Pioneers in the flour milling industry in Malaysia
• Expanded into poultry integration, aquaculture, and raw material trading
• Strong partnerships with Tyson Food, Inc. and Toyota Tsusho Group

Company Specialties:

• Food Production
• Innovative use of AI and Big Data
• Halal food enterprise ambitions

Company Website: http://www.mfm.com.my

ASSUMPTION: Building a global halal food enterprise is integral to the company’s strategic initiatives.

📊 Role Analysis

Career Level: Mid to Senior, requiring significant industry experience and skill

Reporting Structure: Reports to General Manager

Work Arrangement: Fully on-site, encouraging close team collaboration

Growth Opportunities:

• Potential leadership roles within marketing and brand management
• Access to diverse projects across international markets
• Networking with seasoned professionals within and outside the organization

ASSUMPTION: Growth is fostered through both vertical and lateral career development opportunities.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Suite 28.01, Level 28, Menara Citibank, 165, Jalan Ampang, Kuala Lumpur

Geographic Context:

• Centrally located in a major business district in Kuala Lumpur
• Proximity to public transport and commercial amenities
• Engagement in a vibrant and dynamic city atmosphere

Work Schedule: Standard business hours with potential for extended hours during campaign launches

ASSUMPTION: The location offers a strategic advantage in terms of connectivity and access to resources.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening and application review
• Technical and role-specific interviews
• Final interview with senior management

Key Assessment Areas:

• Brand management expertise
• Competency in digital marketing strategies
• Ability to analyze and respond to market trends

Application Tips:

• Highlight relevant marketing communications experience
• Showcase accomplishments in brand equity improvement
• Demonstrate strong analytical and strategic planning skills

ATS Keywords: Branding, Digital Marketing, Communication Strategies, Competitor Analysis, Supply Chain Management

ASSUMPTION: The application process places high importance on candidates’ previous experiences and their contributions to brand success.

🛠️ Tools & Technologies

• Marketing automation platforms
• Data analytics and CMS tools
• Digital advertising platforms (e.g., Google Ads, social media)

ASSUMPTION: Experience with industry-standard marketing and data analysis tools is crucial for executing effective campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Diversity and Inclusion

Work Style:

• Collaborative and cross-functional engagement
• Proactive problem-solving
• Result-driven approach

Self-Assessment Questions:

• How do you adapt marketing strategies to shifting consumer behaviors?
• What role does digital marketing play in brand building?
• Describe a challenging project and how you overcame obstacles

ASSUMPTION: Candidates should resonate with a culture of innovation and sustainability as core drivers of the company.

⚠️ Potential Challenges

• Adapting to rapid market changes and competition
• Ensuring alignment across diverse regional markets
• Managing complex campaigns across multiple platforms
• Balancing immediate results with long-term brand goals

ASSUMPTION: Challenges largely revolve around market dynamics and internal coordination.

📈 Similar Roles Comparison

• Greater focus on strategic brand enhancement strategies compared to standard marketing roles
• Broader scope involving both digital and traditional marketing efforts
• Emphasis on regional market differences and global brand presence

ASSUMPTION: Similar roles may emphasize either niche markets or specific product lines, unlike this comprehensive position.

📝 Sample Projects

• Developing a multi-channel launch for a new product line
• Coordinating a brand repositioning campaign
• Implementing a digital marketing strategy for increased online engagement

ASSUMPTION: Projects will involve high collaboration and innovation to drive market impact.

❓ Key Questions to Ask During Interview

• What are the key metrics for success in this role?
• How does the company approach brand management across different regions?
• What tools and systems are currently in use for marketing management?
• How does collaboration occur between departments?
• What are the biggest challenges currently facing the marketing team?

ASSUMPTION: Inquiring about company processes and expectations gives candidates insight into operational intricacies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for potential interviews by researching the company and its market
• Highlight relevant experiences in your resume tailored to this role
• Anticipate questions related to digital marketing and brand equity
• Demonstrate your ability to adapt strategies to market changes

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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