Manager, Branding & Marketing Communication

📌 Core Information

🔹 Job Title: Manager, Branding & Marketing Communication

🔹 Company: Malayan Flour Mills Berhad

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and managing marketing communications and brand building initiatives.
• Executing digital marketing strategies to support product sales.
• Maintaining a consistent brand message for both B2B and B2C engagements.
• Leading brand image and equity management for flour and poultry businesses.

ASSUMPTION: The role requires a balance of strategic oversight and hands-on involvement in both marketing communications and brand management, indicative of an experienced candidate capable of multitasking.

📋 Key Responsibilities

✅ Manage marketing communications and brand building initiatives to support company goals for flour and poultry.

✅ Develop and implement digital marketing strategies to enhance product sales.

✅ Build consistent brand messages for distributor and consumer engagement.

✅ Activate and manage overall brand image and brand equity.

✅ Conduct competitive analysis to develop proactive and reactive plans.

✅ Ensure production and supply chain alignment with customer requirements.

✅ Issue regular newsletters to stakeholders about company progress.

✅ Support the GM by collaborating with the sales team to build a sales funnel.

✅ Perform tasks and assignments as directed by management.

ASSUMPTION: The candidate will contribute significantly to strategic planning and data-driven decision-making, requiring strong analytical and communication skills.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing Management or equivalent

Experience: 7-8 years of working experience in the related field

Required Skills:

• Marketing Management
• Communication
• Strategic Planning

Preferred Skills:

• Digital Marketing
• Brand Building

ASSUMPTION: The preferred skills indicate a preference for candidates with experience in digital tools and techniques, which is crucial given the industry's digital transformation focus.

💰 Compensation & Benefits

Salary Range: Not specified, competitive within the industry context of Food and Beverage Manufacturing

Benefits:

• Work-life balance initiatives
• Health and wellness programs
• Career development opportunities

Working Hours: 40 hours per week; typical full-time schedule with potential for flexibility contingent upon role demands

ASSUMPTION: The compensation package is likely to be competitive in line with industry standards, especially given the company's reputation as a leading employer in Asia.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 1,001-5,000 employees, indicating robust organizational support and resources

Founded: 1961, highlighting its longstanding industry presence and stability

Company Description:

• Pioneer in Malaysia's flour milling industry
• Expansive presence in Vietnam and Indonesia
• Innovation-focused with partnerships, leveraging cutting-edge technology

Company Specialties:

• Food Production
• Poultry Integration
• Aquaculture

Company Website: http://www.mfm.com.my

ASSUMPTION: The company’s collaboration with global partners like Tyson Foods and Toyota Tsusho Group suggests a forward-thinking approach in adopting new technologies and practices.

📊 Role Analysis

Career Level: Managerial level requiring a strategic and operational focus

Reporting Structure: Reports to General Manager, suggesting a significant level of autonomy

Work Arrangement: On-site, providing opportunities for direct team engagement and collaboration

Growth Opportunities:

• Potential for advancement within an innovative and expanding company
• Access to career development programs
• Opportunities to lead cross-functional projects

ASSUMPTION: The role's responsibilities and strategic importance suggest significant potential for personal and career growth within the organization.

🌍 Location & Work Environment

Office Type: Corporate office setting conducive to professional engagement

Office Location(s): Suite 28.01, Level 28, Menara Citibank, 165, Jalan Ampang, Kuala Lumpur

Geographic Context:

• Centrally located in Kuala Lumpur, offering accessibility to major transport networks
• Dynamic metropolitan area, providing diverse cultural and lifestyle opportunities
• Proximity to industry partners and resources

Work Schedule: Standard business hours, with potential flexibility in certain scenarios

ASSUMPTION: The central location reflects a strategic placement for business operations and synergy with industry stakeholders.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or virtual interview with HR
• Technical interview with hiring manager
• Potential panel interview
• Reference checks

Key Assessment Areas:

• Strategic thinking
• Brand management expertise
• Communication skills

Application Tips:

• Emphasize your experience with brand management and digital marketing strategies
• Showcase leadership skills in past roles
• Provide examples of projects that align with company needs

ATS Keywords: Marketing Management, Brand Building, Digital Marketing, Strategic Planning, Customer Engagement

ASSUMPTION: The process is designed to identify candidates who can align with both the technical and cultural aspects of the company.

🛠️ Tools & Technologies

• Digital marketing platforms (e.g., Google Analytics, Facebook Ads)
• Brand management software
• Project management tools (e.g., Trello, Asana)

ASSUMPTION: Familiarity with digital marketing tools and project management platforms is vital for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Customer-centricity

Work Style:

• Collaborative and team-oriented
• Proactive and results-driven
• Adaptable to evolving market needs

Self-Assessment Questions:

• Are you comfortable working in a dynamic and fast-paced environment?
• Can you effectively communicate across departments and teams?
• Do you have a strong aptitude for digital marketing strategies?

ASSUMPTION: Candidates successful in this role will align closely with the company’s mission of innovation and sustainable growth.

⚠️ Potential Challenges

• Keeping up with rapidly changing marketing trends
• Navigating complex company hierarchies
• Implementing brand consistency across diverse markets
• Balancing strategic and operational tasks

ASSUMPTION: The role requires resilience and adaptability to overcome challenges inherent in a dynamic industry landscape.

📈 Similar Roles Comparison

• Other managerial roles may have less focus on simultaneous product and brand management.
• Compared to smaller companies, this role offers interface with international partners.
• The focus on both flour and poultry products adds complexity compared to other marketing positions.

ASSUMPTION: This position is uniquely challenging due to its dual product focus and emphasis on sustainable practices.

📝 Sample Projects

• Launching a digital marketing campaign for a new poultry product line
• Developing a brand strategy to enter international markets
• Creating stakeholder newsletters to align internal and external messaging

ASSUMPTION: Sample projects often involve substantial stakeholder engagement and cross-functional coordination.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• How does the company measure brand equity improvements?
• Can you describe the company's approach to digital marketing innovation?
• What kind of support can the marketing team expect from leadership?
• How does the company prioritize sustainability in marketing efforts?

ASSUMPTION: These questions explore the strategic and operational expectations for the role while assessing organizational support and alignment with values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills
• Prepare for potential multiple interview stages
• Research the company to tailor your application
• Follow up post-application to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.