Manager, Business Marketing Planning and Intelligence

📌 Core Information

🔹 Job Title: Manager, Business Marketing Planning and Intelligence

🔹 Company: Desjardins

🔹 Location: Montréal, QC, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Management

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing annual marketing plans for the Business Services sector
• Overseeing data analysis and marketing research to drive business goals
• Managing and developing a team, fostering a culture of change and diversity
• Collaborating on strategic projects, including digital transformation
• Monitoring marketing performance and optimizing initiatives based on results

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team management skills. The ideal candidate will have experience in marketing, business administration, or a related field, with a significant portion of that experience in management.

📋 Key Responsibilities

✅ Lead the development and implementation of the annual marketing plan for the Business Services sector

✅ Oversee the planning, execution, and promotion of marketing research

✅ Develop approaches per client segment and integrate knowledge into sector practices

✅ Lead the marketing intelligence practice, conducting competitive analyses and benchmarking

✅ Ensure marketing reporting and optimize initiatives based on results and business objectives

✅ Collaborate on strategic projects and initiatives, including digital transformation

✅ Manage employees' performance and establish management practices that support change management, talent attraction, and retention

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and team management. The ideal candidate will have experience in all these areas and be comfortable working in a dynamic, changing environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business administration, or a related field

Experience: At least nine years of relevant experience in marketing-related fields, including a minimum of five years in management

Required Skills:

• Expertise in marketing planning and execution
• Strong data analysis and interpretation skills
• Proven ability to manage and develop teams
• Excellent communication skills, both written and verbal, in French and English
• Ability to work under pressure in a constantly changing environment

Preferred Skills:

• Experience working with Net Promotor System
• Knowledge of the banking industry
• Familiarity with marketing research tools and techniques

ASSUMPTION: Given the nature of the role, candidates with a strong background in marketing, management, and data analysis are most likely to succeed. Experience in the banking industry or with Net Promotor System would be an asset.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a management role in marketing in Montréal, the estimated salary range is CAD 120,000 - 160,000 per year.

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time, typically 35-40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range is an estimate based on market research and similar roles in the area. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Desjardins is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, with assets of CAD 435.8 billion as of March 31, 2024. It operates in the banking industry.

Company Size: Desjardins has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.

Founded: Desjardins was founded in 1900 and has since grown to become one of the leading financial institutions in Canada.

Company Description:

• Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world
• It offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada
• Desjardins was named one of Canada's Best Employers by Forbes magazine and by Mediacorp

Company Specialties:

• Services financiers

Company Website: http://www.desjardins.com/fr/bienvenue.jsp

ASSUMPTION: Desjardins is a well-established, large financial institution with a strong reputation in Canada. This role offers the opportunity to work in a dynamic, challenging environment with significant resources and growth potential.

📊 Role Analysis

Career Level: This role is at the management level, with significant responsibility for strategic planning, data analysis, and team management.

Reporting Structure: The Manager reports directly to the Business Services Executive Division.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work.

Growth Opportunities:

• Potential for career advancement within Desjardins' extensive organization
• Opportunities to work on strategic projects and initiatives, including digital transformation
• Chance to develop and manage a team, fostering a culture of change and diversity

ASSUMPTION: This role offers significant opportunities for career growth and development within Desjardins' large organization. The role's focus on strategic planning, data analysis, and team management also provides opportunities to develop and enhance these skills.

🌍 Location & Work Environment

Office Type: The main office is located in Complexe Desjardins, Montréal.

Office Location(s): 1, Complexe Desjardins, Montréal

Geographic Context:

• Montréal is the second-largest city in Canada and the largest in the province of Quebec
• The city is known for its vibrant culture, diverse communities, and high quality of life
• Montréal is a bilingual city, with French as the official language and English widely spoken

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangements.

ASSUMPTION: Montréal offers a dynamic, multicultural work environment with a high quality of life. The hybrid work arrangement provides flexibility and a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Business Services Executive Division

Key Assessment Areas:

• Marketing expertise and strategic planning skills
• Data analysis and interpretation skills
• Team management and leadership skills
• Communication skills, both written and verbal, in French and English

Application Tips:

• Tailor your resume and cover letter to highlight your marketing, management, and data analysis skills
• Provide specific examples of your experience in marketing planning, data analysis, and team management
• Demonstrate your ability to work under pressure in a constantly changing environment

ATS Keywords: Marketing planning, data analysis, team management, strategic planning, change management, talent attraction, retention, skills development, employee engagement, diversity, marketing intelligence, competitive analysis, benchmarking, digital transformation, executive communication, problem-solving, strategic planning, results optimization

ASSUMPTION: The application process is likely to involve several stages, including an initial screening, a phone or video interview, and a final interview with the hiring manager and/or the Business Services Executive Division. The key assessment areas reflect the core competencies required for this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., SQL, Tableau, Power BI)
• Marketing research tools (e.g., SurveyMonkey, Google Forms)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and management positions. The specific tools used may vary depending on Desjardins' internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Member focus
• Integrity
• Expertise
• Innovation
• Teamwork

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do your personal values align with Desjardins' member focus, integrity, expertise, innovation, and teamwork?
• How do you handle working under pressure in a constantly changing environment?
• How do you approach team management and fostering a culture of change and diversity?

ASSUMPTION: Desjardins places a strong emphasis on its member focus, integrity, expertise, innovation, and teamwork values. The ideal candidate will be able to demonstrate a strong fit with these values and be comfortable working in a collaborative, adaptable, and results-driven environment.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking, data analysis, and team management skills, which can be challenging for candidates without the appropriate experience
• The role involves working under pressure in a constantly changing environment, which can be stressful and demanding
• The role requires a strong command of both French and English, which can be challenging for candidates who are not fully bilingual
• The role is based in Montréal, which may present challenges for candidates who are not familiar with the city or the Quebecois culture

ASSUMPTION: The role presents several challenges, including the need for a high level of expertise in marketing, data analysis, and team management, as well as the ability to work under pressure in a constantly changing environment. The role also requires a strong command of both French and English and may present cultural challenges for candidates who are not familiar with Montréal or the Quebecois culture.

📈 Similar Roles Comparison

• This role is similar to other marketing management positions, but with a stronger focus on data analysis and strategic planning
• The role is unique in its focus on the Business Services sector and its responsibility for the annual marketing planning and implementation for this sector
• The role offers significant opportunities for career growth and development within Desjardins' large organization

ASSUMPTION: This role is similar to other marketing management positions, but with a unique focus on the Business Services sector and a strong emphasis on data analysis and strategic planning. The role offers significant opportunities for career growth and development within Desjardins' large organization.

📝 Sample Projects

• Developing and implementing the annual marketing plan for the Business Services sector
• Conducting competitive analyses and benchmarking to inform marketing strategy
• Managing and developing a team to foster a culture of change and diversity

ASSUMPTION: These sample projects reflect the core responsibilities of the role, including strategic planning, data analysis, and team management. The specific projects may vary depending on the needs of the Business Services sector and the priorities of the Business Services Executive Division.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does this role contribute to the overall goals and objectives of the Business Services sector?
• What are the key priorities for this role in the first 90 days?
• How does Desjardins support the professional development and growth of its employees?
• What is the work-life balance like for this role, and how does Desjardins support work-life balance for its employees?

ASSUMPTION: These key questions are designed to provide insight into the role's fit within the organization, its priorities, and the support and resources available to the successful candidate. The questions also aim to assess Desjardins' commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Desjardins careers portal
• Tailor your resume and cover letter to highlight your marketing, management, and data analysis skills
• Prepare for interview questions related to your experience in marketing planning, data analysis, and team management
• Follow up with Desjardins one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.