📌 Core Information
🔹 Job Title: Manager, Campaign Management
🔹 Company: Walmart
🔹 Location: Hoboken, NJ & Chicago, IL
🔹 Job Type: Full-Time, On-Site
🔹 Category: Retail, Marketing
🔹 Date Posted: April 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing end-to-end digital media campaigns
- Managing client relationships and providing optimization strategy expertise
- Collaborating with internal teams to define metrics and measure campaign success
- Working with multiple digital media products and channels, including paid channels
- Troubleshooting campaign issues and ensuring accurate tracking
ASSUMPTION: This role requires a strong understanding of digital media campaign management, client communication, and strategic insights to drive campaign success.
📋 Key Responsibilities
✅ Plan, execute, manage, and optimize end-to-end digital media campaigns
✅ Understand upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics
✅ Partner with internal teams to define metrics and measure campaign success using internal analytics
✅ Maintain and organize campaign-specific materials in shared document repositories
✅ Manage day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing, and performance
✅ Develop, grow, and maintain relationships with internal teams through exceptional client service
✅ Work with trafficking teams to traffic tags and ensure accurate tracking for campaigns
✅ Build and deliver media plans for new client opportunities using strategic insights and best practices
✅ Regularly consult sales teams on insights to clients detailing performance, campaign optimizations, and new opportunities
✅ Troubleshoot issues on all pre-production and live campaigns
✅ Provide monthly audit reports to partners and actualize bill/pay systems when applicable
✅ Utilize strong communication skills to articulate complex concepts fluidly and cross-functionally
ASSUMPTION: This role requires a high level of attention to detail, diligence, and adherence to Walmart Connect’s best practices throughout the full digital campaign life cycle.
🎯 Required Qualifications
Education: Bachelor's Degree is required.
Experience: 2-3 years of professional experience in end-to-end Digital Media Campaign Management with the following skills:
- Campaign Management experience managing day-to-day campaign maintenance
- Media Planning experience building media plans and understanding traditional and interactive media planning elements
- Experience with multiple digital media products and channels, especially in paid channels such as Display, Mobile, Social, Search, and Programmatic
- Bid management, campaign management, campaign optimization, and digital media operations across search and display
- Client facing experience with the ability to identify risks and effectively navigate through issues
- Experience working with integrated teams by partnering closely with account management, finance, sales, advanced analytics, optimization, etc.
Preferred Skills:
- Proficiency in Microsoft Office solutions (Outlook, PowerPoint, Excel)
- Excellent communication and writing skills
- Strong project management skills
- Ability to advise partners on best practices and areas of opportunity
- Excited by a fast-paced and rapidly changing environment
- Experience using project management tools and ad servers
- Flexibility to provide after-hours support on a rotational basis
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong analytical thinking and mathematical skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $88,000 - $171,000 per year (Chicago, IL) / $96,000 - $186,000 per year (Hoboken, NJ)
Benefits:
- Medical, Vision, and Dental Coverage
- 401(k), Stock Purchase, and Company-Paid Life Insurance
- Paid Time Off (including sick leave, holidays, and other purposes)
- Short-Term and Long-Term Disability
- Company Discounts, Military Leave Pay, Adoption, and Surrogacy Expense Reimbursement
- Education Benefits (Live Better U program)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is inclusive of base salary and may include additional compensation such as bonuses, stock, or other forms of compensation based on performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focusing on digital media advertising within the retail sector.
Company Size: 10,001+ employees, with a global presence and significant influence in the retail industry.
Founded: 1962, with a rich history of growth and innovation in the retail sector.
Company Description:
- Walmart Connect is seeking experienced Digital Media Campaign Managers to build and sell Walmart Connect’s advertising solutions, using proven conversion-driven and brand-building solutions.
- The ideal candidate will have 2-3 years of professional experience with End-to-End Digital Media Campaign Management, Digital Media Planning, and experience managing a media mix of more than one platform and channels, especially in paid channels such as Display, Mobile, Social, Search, and Programmatic.
- Walmart Connect is a rapidly growing business within the Walmart family of brands, offering a fast-paced and exciting environment with opportunities for career growth and development.
Company Specialties:
- Technology
- Transportation
- Logistics
- Merchandising
- Marketing
- Operations
- Health & Wellness
- eCommerce
- and Management
Company Website: https://corporate.walmart.com/
ASSUMPTION: Walmart is a well-established and reputable company with a strong brand presence and a commitment to helping its customers save money so they can live better.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the Walmart Connect team.
Reporting Structure: This role reports directly to the Manager, Campaign Management, and works closely with internal teams including account management, sales, and advanced analytics.
Work Arrangement: On-site, with flexibility to provide after-hours support on a rotational basis.
Growth Opportunities:
- Advancement within the Walmart Connect team as the business continues to grow and expand
- Potential career progression into management or leadership roles within the organization
- Opportunities to work on high-impact campaigns and projects, driving significant business results
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced and dynamic environment, with ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork.
Office Location(s): Hoboken, NJ & Chicago, IL
Geographic Context:
- Hoboken, NJ: A vibrant and diverse city located in the New York metropolitan area, offering a mix of urban and suburban living
- Chicago, IL: A major city with a rich cultural scene, offering a variety of neighborhoods and living options
Work Schedule: Full-time, typically 40 hours per week, with flexibility to provide after-hours support on a rotational basis.
ASSUMPTION: Both Hoboken, NJ and Chicago, IL offer a variety of housing options, cultural attractions, and recreational activities, providing a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with relevant team members
- Final round interview with the manager or director
- Background check and offer extension
Key Assessment Areas:
- Digital media campaign management skills
- Client communication and relationship-building abilities
- Strategic insights and best practices knowledge
- Problem-solving and troubleshooting skills
- Attention to detail and adherence to Walmart Connect’s best practices
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of digital media campaign management and Walmart Connect’s advertising solutions
- Showcase your ability to work collaboratively and effectively with internal teams
- Prepare for behavioral and technical interview questions related to digital media campaign management
- Research Walmart and Walmart Connect to understand the company’s mission, values, and culture
ATS Keywords: Digital Media Campaign Management, Media Planning, Client Communication, Campaign Optimization, Paid Media Channels, Strategic Insights, Client Service, Bid Management, Ad Servers
ASSUMPTION: The interview process for this role is designed to assess the candidate’s technical skills, problem-solving abilities, and cultural fit within the Walmart Connect team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, PowerPoint, Excel)
- Ad servers (e.g., Google Ad Manager, The Trade Desk, etc.)
- Project management tools (e.g., Asana, JIRA, etc.)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
- Social media platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, etc.)
- Search engine advertising platforms (e.g., Google Ads, Bing Ads, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary based on the client and campaign requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Strive for excellence
- Act with integrity
- Spark creativity and innovation
- Respect for the individual
- Collaborate and win together
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented
- Focus on driving results and continuous improvement
- Adaptable and flexible to change
- Strong attention to detail and commitment to quality
Self-Assessment Questions:
- How do you align with Walmart’s customer-first approach and commitment to helping customers save money?
- Can you provide an example of a time when you demonstrated exceptional client service and went above and beyond to meet a client’s needs?
- How do you handle working in a fast-paced and dynamic environment, and how do you prioritize your workload to ensure you meet deadlines and maintain high-quality standards?
ASSUMPTION: Walmart values candidates who are passionate about their work, committed to customer service, and able to thrive in a fast-paced and collaborative environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Working with tight deadlines and high-pressure situations, requiring resilience and adaptability
- Navigating a large organization with multiple teams and stakeholders, requiring strong communication and collaboration skills
- Keeping up-to-date with industry trends and best practices, requiring continuous learning and professional development
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, a proactive approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on digital media campaign management within the retail industry, specifically for Walmart Connect’s advertising solutions
- Industry-specific context: The retail industry is highly competitive and dynamic, with a strong focus on customer acquisition and retention through targeted advertising campaigns
- Career path comparison: This role offers opportunities for career growth and advancement within the Walmart Connect team, with potential progression into management or leadership roles within the organization
ASSUMPTION: This role is unique in its focus on digital media campaign management within the retail industry, offering a challenging and rewarding career path for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive digital media campaign strategy for a major retail client, driving significant revenue growth and market share
- Optimizing a large-scale social media advertising campaign to improve cost-per-acquisition and return on ad spend
- Managing a complex search engine marketing campaign, targeting specific keywords and audiences to drive qualified traffic and conversions
ASSUMPTION: These sample projects demonstrate the diverse range of digital media campaign management responsibilities and the impactful results that can be achieved in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Walmart Connect team, and how this role fits into the overall organization?
- How does Walmart Connect measure the success of its digital media campaign management efforts, and what key performance indicators (KPIs) are used to track progress?
- What opportunities are there for professional development and growth within the Walmart Connect team, and how does the company support its employees’ career advancement?
- How does Walmart Connect approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
- What is the typical timeline for onboarding and training for new employees in this role, and how does the company support a smooth transition into the team?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have thought critically about the position and its fit with your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for phone or video screen, behavioral, and technical interviews, focusing on your digital media campaign management skills and client communication abilities
- Research Walmart and Walmart Connect to understand the company’s mission, values, and culture
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
