📌 Core Information
🔹 Job Title: Manager, Campaign Marketing
🔹 Company: AirAsia
🔹 Location: KL Sentral - Redstation, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business growth through acquisition and retention initiatives
- Managing end-to-end strategic campaign design and execution
- Optimizing mid-campaign performance and activities
- Analyzing campaign data to inform decision-making and improve future campaigns
- Collaborating with stakeholders and supporting functions to deliver high-quality work
- Proficient in optimizing and executing digital, offline, and ATL channels
- Adapting to new technologies and working in a fast-paced environment
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills. It is well-suited for experienced marketing professionals looking to drive business growth through innovative campaigns.
📋 Key Responsibilities
✅ Drive business growth across all target segments via acquisition and retention initiatives
✅ Responsible for the end-to-end design and execution of strategic campaigns
✅ React fast to mid-campaign performance and optimize in between campaign activities
✅ Analyze reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach
✅ Work with key stakeholders and supporting functions to deliver high-quality work for creative, PR, events, partnerships, etc.
✅ Proficiency in optimizing and executing digital, offline, and ATL channels
✅ Able to use consumer insights and human psychology to come up with and develop creative marketing tactics
✅ Proven ability to orchestrate large campaigns spanning numerous marketing channels
✅ Results and performance driven, preferring data to drive everyday decisions
✅ Possess a hands-on mentality and an analytical and structured way of working
✅ Able to operate successfully in a lean, fast-paced organization to scale quickly
✅ Self-motivated with a focus to exceed set goals
✅ Comfortable adapting to new technologies
ASSUMPTION: This role involves a high degree of responsibility and requires a proactive, data-driven approach to campaign management and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 7-10 years of progressive experience in campaign marketing, with a strong focus on driving commercial results.
Required Skills:
- Proven experience in managing and executing successful marketing campaigns for e-commerce platforms (preferably ticketing or similar) and/or tourism-related organizations.
- Demonstrated ability to work independently, take initiative, and make strategic decisions.
- Exceptional stakeholder management and communication skills, with the ability to influence and build consensus across different teams and levels.
- Strong analytical skills and experience using data to measure campaign performance and inform decision-making.
- A strategic thinker with the ability to see the bigger picture and identify opportunities for cross-functional collaboration and integrated marketing approaches.
- Creative problem-solving skills and a proven ability to think outside the box to develop innovative marketing solutions.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Experience managing marketing budgets and optimizing ROI.
- Familiarity with various marketing technologies and platforms.
Preferred Skills:
- Highly adaptable and creative - critical as the marketing field is constantly evolving
- You have a natural impatience for the status quo and insist on looking for improvements
- You hate the phrase “the devil is in the details” because you think that’s where the fun is
- You excel at, and love working in a fast-paced, always-changing environment
ASSUMPTION: Given the role's focus on driving commercial results and managing complex campaigns, candidates with a strong background in e-commerce or tourism marketing are likely to be successful in this position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Manager, Campaign Marketing role in Malaysia with 7-10 years of experience, the estimated salary range is MYR 150,000 - 250,000 per year.
Benefits:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Dynamic and fast-paced work environment
- Working for a leading airline and travel lifestyle group
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. May require flexibility to work additional hours or weekends as needed to meet campaign deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: AirAsia is a leading airline and travel lifestyle group, operating in the competitive and dynamic aviation industry.
Company Size: AirAsia is a large organization with over 10,000 employees, offering ample opportunities for growth and collaboration.
Founded: AirAsia was founded in 2001 and has since grown to become a world-class brand, a leading ASEAN airline, and a digital travel and lifestyle platform.
Company Description:
- AirAsia started as an airline in 2001 with a mission to make flying affordable for everyone.
- Today, AirAsia has evolved into a world-class brand, a leading ASEAN airline, and a digital travel and lifestyle platform.
- The company aims to connect people and transform lives through its services and platforms.
Company Specialties:
- Aviation
- Digital
- Business Intelligence & Insights
- Duty Free & Merchandise
- E-Commerce
- Innovation & Technology
- Logistics
- Travel
- Lifestyle
- FinTech
- Aviation Engineering
Company Website: http://www.airasia.com
ASSUMPTION: Working at AirAsia offers candidates the opportunity to be part of a dynamic and innovative organization with a strong focus on growth and customer experience.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Manager, Campaign Marketing will report directly to the Head of Marketing or a relevant senior manager within the marketing department.
Work Arrangement: This role is on-site, with the primary work location at the AirAsia headquarters in KL Sentral, Redstation. However, some flexibility may be available for remote work, depending on the candidate's role and responsibilities.
Growth Opportunities:
- Progression to senior marketing roles within the organization
- Expansion into new markets and business areas
- Development of leadership and management skills
- Opportunities to work on high-impact projects and campaigns
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to drive business growth and make a significant impact on AirAsia's marketing efforts.
🌍 Location & Work Environment
Office Type: AirAsia's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): KL Sentral - Redstation, Malaysia
Geographic Context:
- KL Sentral is a major transportation hub and commercial district in Kuala Lumpur, Malaysia.
- The area offers easy access to public transportation, shopping, dining, and entertainment options.
- Malaysia is a multicultural country with a tropical climate, offering a unique blend of modernity and tradition.
Work Schedule: Standard office hours, Monday to Friday, with flexibility to work additional hours or weekends as needed to meet campaign deadlines.
ASSUMPTION: Working at AirAsia's headquarters in KL Sentral offers candidates a dynamic and vibrant work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership or relevant stakeholders
- Background check and offer
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation
- Strategic thinking and problem-solving
- Stakeholder management and communication
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of AirAsia's business and marketing strategies in your application materials.
- Prepare examples of successful campaign management and optimization projects from your previous roles.
- Be ready to discuss your approach to data-driven decision-making and strategic thinking during the interview.
ATS Keywords: Campaign Marketing, Data Analysis, Stakeholder Management, Project Management, Creative Problem Solving, Digital Marketing, Budget Management, E-commerce, Tourism Marketing, Strategic Thinking, Performance Optimization, Communication Skills, Adaptability, Initiative, Analytical Skills, Cross-Functional Collaboration
ASSUMPTION: AirAsia's recruitment process is designed to assess candidates' skills and fit for the role, with a focus on data-driven decision-making and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Marketing analytics tools (e.g., Google Ads, Facebook Ads Manager)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Compliance
- Integrity
- Respect
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong communication and stakeholder management skills?
- Are you able to think strategically and develop innovative marketing solutions?
ASSUMPTION: Candidates who are adaptable, data-driven, and results-focused are likely to be a good fit for AirAsia's culture and work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced and dynamic environment with tight deadlines
- Adapting to new technologies and marketing trends
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges are inherent to the role and require candidates to be adaptable, organized, and effective communicators.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role, but with a stronger focus on campaign management and optimization.
- In comparison to related roles in the tourism industry, this position requires a higher level of data analysis and strategic thinking.
- Career progression from this role may include advancement to senior marketing leadership positions or expansion into new business areas.
ASSUMPTION: This role offers a unique blend of campaign management, data analysis, and strategic thinking responsibilities, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive ticket sales for a new route launch
- Analyzing campaign performance data to optimize marketing spend and improve ROI
- Collaborating with cross-functional teams to develop and implement a marketing strategy for a new product or service launch
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Manager, Campaign Marketing role at AirAsia.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process at AirAsia and how this role fits into it?
- How does AirAsia approach data-driven decision-making and optimization in its marketing efforts?
- What are the key priorities for this role in the first 90 days?
- How does AirAsia support the professional growth and development of its marketing team members?
- What is the typical team structure and collaboration process for marketing campaigns at AirAsia?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's approach to marketing and campaign management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful campaign management and optimization projects from your previous roles.
- Follow up with AirAsia's recruitment team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
