📌 Core Information
🔹 Job Title: Manager, Campaign Marketing
🔹 Company: Move Travel Sdn. Bhd.
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business growth through acquisition and retention initiatives
- Managing end-to-end strategic campaign design and execution
- Optimizing mid-campaign performance and activities
- Analyzing campaign performance data to inform decision-making
- Collaborating with stakeholders to deliver high-quality marketing efforts
- Proficient in optimizing and executing digital, offline, and ATL channels
- Creative problem-solving and innovative marketing solutions
- Results-driven with a focus on data and performance
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to succeed in a fast-paced, evolving marketing environment.
📋 Key Responsibilities
✅ Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty
✅ Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media, go-to-market strategy, and budget planning
✅ React fast to mid-campaign performance and optimize in between campaign activities
✅ Analyze reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach
✅ Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events, partnerships, etc.
✅ Proficiency in optimizing and executing digital, offline, and ATL channels
✅ Able to use consumer insights and human psychology to come up with and develop creative marketing tactics
✅ Proven ability to orchestrate large campaigns spanning numerous marketing channels
✅ Results and performance driven, preferring data to drive everyday decisions
✅ Possess a hands-on mentality and an analytical and structured way of working
✅ Able to operate successfully in a lean, fast-paced organization to scale quickly
✅ Self-motivated with a focus to exceed set goals
✅ Comfortable adapting to new technologies
ASSUMPTION: This role requires a high level of adaptability, creativity, and analytical skills to succeed in a fast-paced, evolving marketing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 7-10 years of progressive experience in campaign marketing, with a strong focus on driving commercial results.
Required Skills:
- Proven experience in managing and executing successful marketing campaigns for e-commerce platforms (preferably ticketing or similar) and/or tourism-related organizations
- Demonstrated ability to work independently, take initiative, and make strategic decisions
- Exceptional stakeholder management and communication skills, with the ability to influence and build consensus across different teams and levels
- Strong analytical skills and experience using data to measure campaign performance and inform decision-making
- A strategic thinker with the ability to see the bigger picture and identify opportunities for cross-functional collaboration and integrated marketing approaches
- Creative problem-solving skills and a proven ability to think outside the box to develop innovative marketing solutions
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines
- Experience managing marketing budgets and optimizing ROI
- Familiarity with various marketing technologies and platforms
Preferred Skills:
- Highly adaptable and creative - critical as the marketing field is constantly evolving
- You have a natural impatience for the status quo and insist on looking for improvements
- You hate the phrase “the devil is in the details” because you think that’s where the fun is
- You excel at, and love working in a fast-paced, always-changing environment
ASSUMPTION: Candidates with experience in e-commerce or tourism-related organizations and a strong focus on driving commercial results will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Manager, Campaign Marketing role in Kuala Lumpur with 7-10 years of experience, the estimated salary range is RM 150,000 - RM 250,000 per year.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: Small (11-50 employees)
Founded: 2006
Company Description:
- Move Travel is a fully licensed tour operator specializing in destination management services for meetings, incentives, conferences, exhibitions, and product launches in Southern Europe
- They also offer team building and corporate hospitality experiences in various sports activities
- Move Travel manages the entire event process, from conception to fine details, focusing on achieving clients' objectives
Company Specialties:
- Group Incentives Trips
- Congresses & Meetings
- Corporate Hospitality
- Corporate Travel
Company Website: movetravelagency.com
ASSUMPTION: Move Travel is a specialized tour operator focusing on corporate events and experiences, with a strong emphasis on customer satisfaction and attention to detail.
📊 Role Analysis
Career Level: Mid-level to senior, with significant experience required
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with flexible hours based on project needs
Growth Opportunities:
- Potential progression to a Head of Marketing or similar leadership role
- Expansion of responsibilities based on company growth and success
- Opportunities for professional development and skill-building
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a mix of modern and traditional influences
- The city offers a wide range of dining, entertainment, and cultural experiences
- Kuala Lumpur has a tropical rainforest climate with high temperatures and humidity year-round
Work Schedule: Full-time (40 hours per week) with flexible hours based on project needs
ASSUMPTION: The work environment at Move Travel is dynamic, fast-paced, and focused on delivering high-quality results for clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and execution experience
- Analytical and data-driven approach
- Stakeholder management and communication skills
Application Tips:
- Highlight relevant campaign management and execution experience in your resume
- Include specific examples of data-driven decision-making and problem-solving
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare questions to ask the interviewer about the company's growth plans and marketing strategies
ATS Keywords: Campaign Marketing, Strategic Planning, Data Analysis, Stakeholder Management, Marketing Technologies, E-commerce, Tourism, Brand Loyalty
ASSUMPTION: The application process at Move Travel is designed to assess candidates' strategic thinking, campaign management skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and creative
- Collaborative and supportive
- Results-driven and accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable using data to inform decision-making and strategy?
- Do you enjoy working collaboratively with various teams and stakeholders?
- Are you adaptable and open to learning new tools and technologies?
ASSUMPTION: Move Travel values candidates who are data-driven, collaborative, and adaptable, with a strong focus on delivering high-quality results for clients.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, evolving marketing environment
- Collaborating effectively with various internal and external stakeholders
- Keeping up with industry trends and best practices
ASSUMPTION: These challenges require strong project management, adaptability, and communication skills to succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position requires a higher level of campaign management and execution experience
- This role is more specialized in e-commerce and tourism-related organizations compared to general marketing manager positions
- Career progression in this role may lead to leadership positions within the company or related industries
ASSUMPTION: This role offers unique opportunities for candidates with specific experience in e-commerce or tourism-related organizations and a strong focus on driving commercial results.
📝 Sample Projects
- Developing and executing a strategic campaign to drive ticket sales for an upcoming event
- Analyzing campaign performance data to optimize ongoing activities and improve future campaigns
- Collaborating with stakeholders to deliver high-quality creative, PR, events, and partnerships for a major marketing initiative
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role contributes to those objectives?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What are the most significant challenges facing the marketing team in the next 12 months, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions help candidates better understand the company's culture, growth plans, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job listing
- Tailor your resume to highlight relevant campaign management and execution experience, as well as data-driven decision-making and problem-solving skills
- Write a cover letter that demonstrates your understanding of the role and company, and explains how your unique skills and experiences make you a strong fit for the position
- Prepare for the interview by researching the company's growth plans, marketing strategies, and industry trends
- Follow up with the hiring manager one week after the interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
