📌 Core Information
🔹 Job Title: Manager, Campaign Operations
🔹 Company: Sallie Mae
🔹 Location: Newark, Delaware, United States
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Overseeing end-to-end management of marketing campaigns across various channels
- Collaborating with cross-functional teams to develop campaign strategies, objectives, and KPIs
- Coordinating with internal teams and external vendors for campaign execution
- Analyzing campaign performance data to identify optimization opportunities and maximize effectiveness
- Establishing and maintaining campaign operations documentation
ASSUMPTION: This role requires a strong understanding of marketing campaign management and proficiency in using marketing automation tools, email service providers, and CRM systems. A bachelor's degree in marketing or a related field and at least 5 years of experience in campaign operations are preferred.
📋 Key Responsibilities
✅ Build campaigns within a marketing platform using knowledge of visual editor and HTML
✅ Collaborate with the marketing team to develop campaign strategies, objectives, and KPIs
✅ Participate in campaign planning meetings to provide insights and recommendations based on operational feasibility and best practices
✅ Coordinate with internal teams (creative, content, analytics, etc.) and external vendors to ensure timely and accurate campaign execution
✅ Continuously monitor campaign performance, analyze data, and identify areas for optimization to maximize campaign effectiveness
✅ Collaborate with the analytics team to measure campaign success, generate reports, and provide actionable insights for future improvements
✅ Establish and maintain documentation related to campaign operations, including campaign briefs, project plans, and desktop procedures
✅ Liaise with internal stakeholders to gather campaign requirements and ensure smooth collaboration
ASSUMPTION: This role requires strong project management skills, an analytical mindset, excellent communication and interpersonal skills, and solid organizational and time management abilities with a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business administration, or a related field (advanced degree preferred)
Experience: 5 years of experience in campaign operations, marketing operations, or similar roles
Required Skills:
- Strong understanding of marketing campaign management
- Proficiency in using marketing automation tools, email service providers (ESPs), and CRM systems
- Solid project management skills
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
- Excellent communication and interpersonal skills
- Strong organizational and time management abilities with a keen eye for detail
Preferred Skills:
- Advanced degree in marketing, business administration, or a related field
- 6+ years of experience in campaign operations, marketing operations, or similar roles
ASSUMPTION: While not explicitly stated, having experience with specific marketing automation tools, email service providers, and CRM systems may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Manager, Campaign Operations role with 5-10 years of experience in the Financial Services industry in the United States)
Benefits:
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays, and 12 Federal Holidays observed
- Support for financial-well-being and retirement (401k with employer match)
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance, and more
- Employer-paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services, and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
Working Hours: Full-time (40 hours per week) with flexible hybrid working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on college savings, college planning, financial aid, student loans, scholarships, and education loans
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1972 (as Sallie Mae) and 1982 (as SLM Corporation)
Company Description:
- Sallie Mae is dedicated to helping students and families navigate the complexities of paying for college
- The company offers a range of financing and expertise to support college access and completion
- Sallie Mae is committed to making college more affordable, equitable, and accessible for all students
Company Specialties:
- College Savings
- College Planning
- Financial Aid
- Student Loans
- Scholarship
- Education Loans
- Banking
- Savings
- Credit card
Company Website: SallieMae.com
ASSUMPTION: Sallie Mae is a well-established company in the financial services industry, with a strong focus on supporting students and families in their educational pursuits.
📊 Role Analysis
Career Level: Mid-level management (Manager)
Reporting Structure: This role may report to the Director of Campaign Operations or a similar position
Work Arrangement: Hybrid (On-site and Remote) with flexible working arrangements
Growth Opportunities:
- Potential advancement to a Director or Senior Manager role within the Campaign Operations team
- Opportunities to expand skills and knowledge in marketing, campaign management, and data analysis
- Possibility to transition to other departments or teams within the company, such as Marketing, Analytics, or Product Management
ASSUMPTION: This role offers opportunities for professional growth and development within the Campaign Operations team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and Remote) with multiple office locations
Office Location(s): Newark, DE; Indianapolis, IN; Sterling, VA; Newton, MA; New Castle, DE; Salt Lake City, UT
Geographic Context:
- Newark, DE: The company's headquarters, offering a mix of urban and suburban living with a vibrant downtown area and proximity to Philadelphia
- Indianapolis, IN: A mid-sized city with a low cost of living, offering a variety of cultural attractions and outdoor activities
- Sterling, VA: A suburban area near Washington, D.C., providing easy access to the nation's capital and its cultural attractions
- Newton, MA: A suburban area near Boston, MA, offering a mix of urban and suburban living with access to the city's cultural and educational institutions
- New Castle, DE: A small city near Newark, DE, offering a mix of urban and suburban living with a historic downtown area
- Salt Lake City, UT: A mid-sized city with a low cost of living, offering a variety of outdoor activities and a growing cultural scene
Work Schedule: Full-time (40 hours per week) with flexible hybrid working arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a mix of work environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR representative
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Campaign management experience and skills
- Data analysis and interpretation abilities
li>Communication and interpersonal skills
- Problem-solving and decision-making capabilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral and situational interview questions that focus on your campaign management experience and problem-solving skills
- Research Sallie Mae's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing Campaign Management, Campaign Setup, Campaign Execution, Campaign Optimization, Marketing Automation Tools, Email Service Providers, CRM Systems, Project Management, Data Analysis, Communication Skills, Interpersonal Skills, Organizational Skills, Time Management, Attention to Detail
ASSUMPTION: The interview process will focus on assessing the candidate's campaign management experience, data analysis skills, communication abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Email service providers (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Campaign performance analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI, Looker)
ASSUMPTION: The specific marketing automation tools, email service providers, CRM systems, and other technologies used by Sallie Mae may vary and will be outlined during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Put Students First
- Act with Integrity
- Collaborate to Win
- Innovate and Improve
- Empower Our People
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
- Customer-centric and empathetic
Self-Assessment Questions:
- How do you prioritize and manage multiple campaigns simultaneously?
- Can you provide an example of a time when you identified a campaign optimization opportunity and implemented a successful solution?
- How do you approach collaborating with cross-functional teams to develop campaign strategies and objectives?
- How do you ensure the accuracy and timeliness of campaign execution when working with internal teams and external vendors?
- How do you balance data-driven decision-making with creative and innovative campaign strategies?
ASSUMPTION: Sallie Mae values candidates who are data-driven, collaborative, adaptable, results-focused, customer-centric, and aligned with the company's core values.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational and time management skills
- Analyzing campaign performance data and identifying optimization opportunities may require a strong analytical mindset and data interpretation abilities
- Collaborating with cross-functional teams and external vendors may require excellent communication and interpersonal skills
- The hybrid work arrangement may present challenges in maintaining work-life balance and fostering team cohesion
- The fast-paced nature of marketing campaign management may require adaptability and the ability to manage changing priorities
ASSUMPTION: These potential challenges can be mitigated by strong organizational skills, effective time management, excellent communication abilities, and a willingness to adapt and prioritize in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Campaign Operations Manager roles, this position may require more experience with marketing automation tools, email service providers, and CRM systems
- In the Financial Services industry, campaign operations roles may focus more on customer acquisition, retention, and engagement strategies
- Career progression in this role may involve transitioning to a Director or Senior Manager position within the Campaign Operations team or moving into other departments, such as Marketing, Analytics, or Product Management
ASSUMPTION: This role offers unique opportunities for professional growth and development within the Campaign Operations team and the broader organization, compared to similar roles in other industries or companies.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new student loan product, including email, social media, and display advertising
- Analyzing campaign performance data to identify trends and optimize targeting strategies for a scholarship program
- Collaborating with the creative team to design and implement a visually appealing and on-brand email template for a customer retention campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Campaign Operations Manager role at Sallie Mae.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Campaign Operations team?
- How does the Campaign Operations team collaborate with other departments, such as Marketing, Analytics, and Product Management?
- What are the most significant challenges facing the Campaign Operations team currently, and how can this role contribute to addressing them?
- What opportunities are there for professional growth and development within the Campaign Operations team and the broader organization?
- How does Sallie Mae support work-life balance for employees in hybrid work arrangements?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sallie Mae careers page
- Tailor your resume to highlight your relevant campaign management experience and skills
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your campaign management experience and problem-solving skills
- Research Sallie Mae's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
