📌 Core Information
🔹 Job Title: Manager, Campaign & Solution Marketing
🔹 Company: Visa
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing action plans for Unified Commerce portfolio
- Ensuring regional alignment and designing client journeys
- Orchestrating execution, communicating strategy, and optimizing performance
- Collaborating with regional teams and external agencies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a global, cross-functional team.
📋 Key Responsibilities
✅ Translate business objectives into actionable marketing outcomes
✅ Ensure regional alignment and develop comprehensive Regional Strategic Plans
✅ Design client journeys and persona-based journey blueprints
✅ Orchestrate execution of demand strategies and create campaign activation plans
✅ Communicate strategy and optimize performance through data-driven insights
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5+ years of relevant work experience
Required Skills:
- Proven experience as a Campaign Manager or similar role
- Proficiency in workflow management tools
- Experience with CRM/automation and ABM content/social analytics
- Strong communication and collaboration skills
- Ability to work in a fast-paced, dynamic environment
Preferred Skills:
- 6+ years of work experience with a Bachelors Degree or 4+ years of relevant experience with an Advanced Degree
- Experience in payments, B2B SaaS, or Fintech related industries
ASSUMPTION: Candidates with a strong background in B2B marketing and experience working with global teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $119,100 - $172,600 USD per year
Benefits:
- Medical, Dental, Vision
- 401(k), FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
Working Hours: Varies upon the needs of the department
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager-level role in Marketing within the Austin, TX area.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Visa was founded in 1958 and has since grown into a publicly-traded company (NYSE: V).
Company Description:
- Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
- The company facilitates transactions between consumers, merchants, financial institutions, and government entities.
- Visa offers a comprehensive benefits package, including medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and wellness programs.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud prevention
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Managerial, with potential for growth into senior leadership roles
Reporting Structure: This role reports directly to the Head of Global Commercial Marketing and may oversee a team of marketing professionals.
Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the hiring manager.
Growth Opportunities:
- Potential to lead a team and mentor junior marketing professionals
- Opportunities to work on high-impact campaigns and drive business results
- possibility to transition into other marketing roles or leadership positions within Visa
ASSUMPTION: This role offers significant opportunities for professional growth and development within Visa's global marketing organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Foster City, California; Austin, Texas; Miami, Florida; San Francisco, California
Geographic Context:
- Austin, Texas: Known for its vibrant tech industry, live music scene, and outdoor activities
- Foster City, California: A suburban city near San Francisco with a high quality of life
- Miami, Florida: A diverse, multicultural city with a strong finance and tourism industry
- San Francisco, California: A global tech hub with a diverse economy and cultural attractions
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with marketing managers or directors
- Final interview with the hiring manager
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and communication skills
- Problem-solving and data-driven decision-making
- Alignment with Visa's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Visa's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Marketing strategy, campaign management, client journeys, regional alignment, performance optimization, B2B technology, CRM, ABM, data-driven insights
ASSUMPTION: Visa's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Workflow management tools: Wrike, Kapost, Trello, Monday
- CRM/automation: Salesforce, Marketo
- ABM content/social analytics: Engagio, Hootsuite
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Visa provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation
- Collaboration
- Integrity
- One Visa
Work Style:
- Data-driven decision-making
- Cross-functional collaboration
- Agile and adaptable
- Results-oriented
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with global teams?
- Do you share Visa's commitment to innovation, collaboration, and customer-centricity?
ASSUMPTION: Visa values candidates who demonstrate a strong work ethic, a customer-focused mindset, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing regional priorities
- Keeping up with the fast-paced, dynamic nature of the global payments industry
- Adapting to changes in marketing strategies and tactics
- Balancing on-site collaboration and remote work in a hybrid environment
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on regional alignment and client journey design
- Visa's global presence offers more diverse and complex marketing challenges than smaller organizations
- Career progression may involve transitioning into other marketing roles or leadership positions within Visa
ASSUMPTION: This role offers unique opportunities for professional growth and development within Visa's global marketing organization.
📝 Sample Projects
- Developing a comprehensive marketing action plan for the Unified Commerce portfolio
- Designing a client journey map for a key buyer persona in the retail sector
- Optimizing a campaign's performance through data-driven insights and A/B testing
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role contribute to Visa's overall marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Visa support the professional development of its marketing managers?
- What are the most challenging aspects of working in a global, matrixed organization like Visa?
- How does Visa measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your commitment to driving marketing success at Visa.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Visa's company values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
