📌 Core Information
🔹 Job Title: Manager, Campaign & Solution Marketing
🔹 Company: Visa
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing detailed marketing action plans
- Collaborating with regional teams to ensure alignment with global strategies
- Designing client journeys and persona-based journey blueprints
- Orchestrating campaign execution and optimizing performance
- Communicating strategy and presenting to stakeholders
ASSUMPTION: This role requires a strong understanding of marketing strategy, business acumen, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Translate business objectives into actionable marketing outcomes
✅ Ensure regional alignment and develop comprehensive regional strategic plans
✅ Design client journeys and persona-based journey blueprints
✅ Orchestrate campaign execution through playbooks and project briefs
✅ Communicate strategy through presentations and regular update reports
✅ Optimize performance by monitoring key metrics and generating optimization reports
ASSUMPTION: This role requires a deep understanding of the products and solutions, as well as the audiences, to make informed decisions about channel tactics and content.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5+ years of relevant work experience
Required Skills:
- Proven experience as a Campaign Manager or in a similar role within a global B2B technology organization
- Proficient in workflow management tools such as Wrike, Kapost, Trello, or Monday
- Experience with CRM/automation and ABM content/social analytics
- Strong program management, organizational, and communication skills
- Ability to work in a fast-paced, dynamic environment and deliver high-quality output
Preferred Skills:
- Experience in payments, B2B SaaS, or Fintech related industries
- Proven experience guiding internal channel teams and external agencies
ASSUMPTION: Candidates with a proven track record in campaign management and relevant industry experience are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $119,100 - $172,600 USD per year (including potential sales incentive payments)
Benefits:
- Medical, Dental, Vision
- 401(k), FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
Working Hours: Varies upon the needs of the department
ASSUMPTION: The salary range provided is an estimate and may vary depending on job-related factors such as knowledge, skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees worldwide, offering a large and diverse work environment.
Founded: Visa was founded in 1958 and has since grown into a global payments technology company.
Company Description:
- Visa's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
- The company facilitates transactions between consumers, merchants, financial institutions, and government entities.
- Visa offers a comprehensive benefits package, including medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and wellness programs.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cross-border transactions
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities.
Reporting Structure: This role reports to the Head of Global Campaigns and Solutions Marketing.
Work Arrangement: Hybrid, with an expectation of days in office confirmed by the hiring manager.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact campaigns and drive business results
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Visa's global marketing efforts and drive business growth.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement.
Office Location(s): 12301 Research Blvd, Austin, TX 78759, US
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry, live music scene, and outdoor activities.
- The office is located in the Northwest Hills neighborhood, offering easy access to major highways and nearby amenities.
- The Austin office is one of Visa's major hubs, providing ample opportunities for collaboration and networking.
Work Schedule: Standard business hours, with flexibility based on team and project needs.
ASSUMPTION: The Austin office offers a dynamic and collaborative work environment, with opportunities to engage with diverse teams and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- Behavioral and situational interview
- Case study presentation or assignment
- Final interview with the hiring manager
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in campaign management and marketing strategy.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments.
ATS Keywords: Campaign Management, Marketing Strategy, B2B Technology, CRM, ABM, Fintech, Payments Industry, Global Marketing
ASSUMPTION: Visa's application process is designed to assess candidates' skills and fit for the role, with a focus on marketing strategy, campaign management, and communication.
🛠️ Tools & Technologies
- Workflow management tools (e.g., Wrike, Kapost, Trello, Monday)
- CRM/automation software (e.g., Salesforce, Marketo)
- ABM content/social analytics tools (e.g., Engagio, Demandbase)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation
- Collaboration
- Integrity
- Inclusion
Work Style:
- Data-driven and analytical
- Results-oriented and action-focused
- Collaborative and team-based
- Adaptable and resilient
Self-Assessment Questions:
- How do you ensure that your marketing strategies are customer-centric and tailored to specific audiences?
- Can you provide an example of a time when you had to adapt your approach to meet changing business needs or market conditions?
- How do you collaborate with cross-functional teams to drive successful campaign execution and results?
ASSUMPTION: Visa values candidates who align with their core values and demonstrate a strong work ethic, adaptability, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working with diverse global teams and stakeholders
- Adapting to changing business needs and market conditions
- Balancing strategic planning with day-to-day campaign execution
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on campaign and solution marketing, requiring a deep understanding of both marketing strategy and product/solution knowledge.
- Visa's global presence and large scale offer unique opportunities for career growth and exposure to diverse markets and industries.
- This role provides a blend of strategic planning and tactical execution, allowing for a broad range of responsibilities and learning opportunities.
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with a focus on campaign management and solution marketing.
📝 Sample Projects
- Developing a comprehensive marketing action plan for a new product launch
- Collaborating with regional teams to create localized marketing strategies and materials
- Designing and executing a multi-channel campaign to drive brand awareness and product adoption
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to Visa's overall marketing strategy and business objectives?
- What opportunities are there for growth and development within this role and the broader marketing organization?
- How does Visa support work-life balance for its employees?
- What is the typical timeline for the interview process, and what are the next steps after the final interview?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your fit for the role and Visa's company culture.
- Prepare for the interview process by researching Visa's company background, industry trends, and the specific requirements of the role.
- Follow up with the hiring manager or HR representative after your interview to express your interest and reiterate your qualifications for the position.
- If selected for the role, be prepared to discuss your availability and start date, as well as any relocation or visa sponsorship requirements.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
