🔹 Job Title: Manager, Card Marketing Oversight
🔹 Company: Blend360
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site in Toronto)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed environment.
✅ Develop and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, ensuring seamless client experiences.
✅ Support annual and quarterly marketing planning, refining objectives to align with business goals.
✅ Analyze market research and data insights to inform the strategic direction of benefit-led campaigns.
✅ Monitor consumer sentiment, market conditions, and competitive activity to enhance agility in marketing planning and budget allocation.
✅ Partner with Customer Journey Management teams to design and implement action plans that drive customer engagement and revenue growth.
✅ Work cross-functionally with business, channel, and marketing teams in a highly matrixed environment to ensure alignment and buy-in.
✅ Support the development and deployment of creative assets across multiple channels and touchpoints.
✅ Ensure proper usage of the brand guidelines across all marketing materials.
✅ Foster an inclusive, high-performance culture that values diverse perspectives.
✅ Champion the client's core values: Accountability, Passion, Integrity, and Respect.
✅ Ensure compliance with operational risk, regulatory guidelines, and marketing governance standards.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in marketing strategy, customer engagement, or related fields (6+ years preferred for senior roles)
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in credit card marketing or a related field may have an advantage in this role.
Salary Range: CAD 100,000 - 140,000 per year (based on experience and industry standards for a Manager role in Toronto)
Benefits:
Working Hours: Full-time (40 hours per week), with occasional non-standard hours and limited domestic travel as required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager role in Toronto. The actual salary may vary depending on the candidate's experience and skills.
Industry: Blend360 operates in the professional services industry, focusing on AI services, data science, and technology consulting.
Company Size: Blend360 has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Blend360 was founded in 2016, with a mission to fuel bold visions through the power of data science, AI, technology, and people.
Company Description:
Company Specialties:
Company Website: www.blend360.com
ASSUMPTION: Blend360's focus on AI and data-driven strategy makes it an attractive employer for candidates interested in cutting-edge technology and data analysis.
Career Level: This role is at the Manager level, with the potential for senior roles based on experience.
Reporting Structure: The Manager, Card Marketing Oversight will report directly to the Director of Marketing Planning and Delivery within Canadian Banking Marketing.
Work Arrangement: This is a hybrid role, with three days on-site in Toronto and two days remote.
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities for candidates looking to expand their skills and advance their careers in marketing and banking.
Office Type: Blend360's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 10221 Wincopin Cir, 300, Columbia, Maryland, USA (headquarters); 315 W 36th St, New York, NY, USA; Begijnenhof 27a 5611, EK, Eindhoven, NL; Westcott Road Surrey, England RH4 3NZ, GB; 1278 N Lincoln St, Denver, Colorado, USA; 2nd Floor, Sky view 10, Sy No 83/1 Rai Durgam, Hitech City Main Road, Hyderabad, Telangana 500081, IN
Geographic Context:
Work Schedule: Standard office hours with occasional non-standard hours and limited domestic travel as required
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to travel occasionally for this role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, Customer Engagement, Data Analysis, Agile Methodologies, Product Analytics, Marketing Technology, Cross-Functional Collaboration, Creative Asset Development, Brand Guidelines Compliance, Operational Risk Compliance
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, analytical skills, and ability to collaborate effectively in a matrixed environment during the interview process.
ASSUMPTION: Candidates should have experience with relevant marketing and data analysis tools, as well as a willingness to learn and adapt to new technologies.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should assess their fit with Blend360's core values and work style, as well as their ability to thrive in a fast-paced, collaborative environment.
ASSUMPTION: Candidates should be prepared to manage competing priorities, adapt to change, and demonstrate strong project management skills in this role.
ASSUMPTION: Candidates should compare this role to similar marketing positions and consider their career goals when applying.
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant marketing projects and their impact on customer engagement and revenue growth during the interview process.
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their commitment to understanding the company culture and expectations.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.