Manager, Channel Marketing (L09)

📌 Core Information

🔹 Job Title: Manager, Channel Marketing (L09)

🔹 Company: Synchrony

🔹 Location: Hyderabad, Telangāna, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing direct marketing campaigns across multiple channels
• Collaborating with cross-functional teams to deliver effective campaigns
• Ensuring accurate and timely execution of campaign projects
• Driving data-driven campaign results for continuous improvement

ASSUMPTION: This role requires a strong understanding of marketing channels, project management skills, and the ability to work effectively with stakeholders.

📋 Key Responsibilities

✅ Liaise with client marketing teams and stakeholders to deliver direct marketing campaign projects

✅ Manage list selection, segmentation, and campaign execution across various channels

✅ Perform creative and data auditing and testing to ensure campaign accuracy

✅ Act as a Subject Matter Expert in channel platform capabilities

✅ Update workflow management tools in real-time to inform project status and timing

✅ Support Business CTC management by driving process enhancement and efficiency

✅ Ensure adherence to company purchase order and compliance procedures

✅ Lead email marketing audits and monitor key metrics for continuous improvement

✅ Contribute to process simplification and automation initiatives

ASSUMPTION: This role involves a high degree of multitasking, attention to detail, and the ability to work in an agile, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in any discipline or MBA in marketing/Digital marketing

Experience: 3 years of experience in building and deploying email campaigns via ESP

Required Skills:

• Expertise in email and direct mail marketing channels
• Minimum 3 years of experience with an enterprise email service platform
• Proficient in MS Office suite including Outlook, Word, Excel, and PowerPoint
• Strong project management skills and attention to detail
• Exposure to marketing and retail concepts
• Strong written & verbal communication skills
• Good team player

Preferred Skills:

• Understanding of US credit card or retail business
• Exposure to marketing databases
• Proven ability in delivering and reviewing projects with clients and peers
• Exposure to any project management tool
• Exposure to digital platforms

ASSUMPTION: Candidates with relevant certifications or additional qualifications may be given preference.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for 2-5 years of experience in Hyderabad)

Benefits:

• Flexibility and Choice for all employees
• Best-in-class employee benefits and programs
• Career advancement and upskilling opportunities

Working Hours: 2pm -11pm IST (with Enhanced Flexibility and Choice offered in Synchrony India)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1932 (as a division of General Electric, became independent in 1983)

Company Description:

• Synchrony is a premier consumer financial services company delivering a broad suite of digitally enabled product suites.
• They offer a range of financial products and services, including credit, promotional financing, and savings products.
• The company serves customers through a wide network of retail locations, online, and mobile channels.

Company Specialties:

• Consumer financing
• Payments
• Promotional financing
• Installment lending
• Savings products
• Banking and online banking

Company Website: https://www.synchrony.com

ASSUMPTION: Synchrony's extensive experience and scale in the consumer financial services industry provide a strong foundation for growth and innovation.

📊 Role Analysis

Career Level: Mid-level management (L09)

Reporting Structure: Reports to the Director, Performance Marketing

Work Arrangement: Hybrid (2pm -11pm IST with Enhanced Flexibility and Choice)

Growth Opportunities:

• Potential career progression to senior management roles within the marketing department
• Opportunities to work on diverse campaigns and gain exposure to various aspects of marketing
• Chance to contribute to process improvement and automation initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Hitech City Road, Hyderabad, TS 500081, IN

Geographic Context:

• Hyderabad is the capital city of Telangāna, a state in southern India.
• The city is known for its historical sites, IT industry, and cultural heritage.
• Hyderabad offers a mix of traditional and modern amenities, with a moderate cost of living.

Work Schedule: 2pm -11pm IST (with Enhanced Flexibility and Choice)

ASSUMPTION: Hyderabad's vibrant culture and growing IT industry provide an attractive work environment for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Marketing channel expertise
• Project management skills
• Communication and collaboration abilities
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing channel experience and project management skills
• Tailor resume to emphasize skills and experiences mentioned in the job description
• Prepare for behavioral and situational interview questions
• Research Synchrony's company culture and values to demonstrate a good fit

ATS Keywords: Email campaigns, direct mail marketing, project management, data auditing, marketing concepts, communication skills, team player, process enhancement

ASSUMPTION: Applicants should focus on demonstrating their marketing channel expertise, project management skills, and cultural fit during the interview process.

🛠️ Tools & Technologies

• Enterprise email service platform (e.g., PCM/Harmony, Zeta, SFMC)
• Project management tool (e.g., COSMOS Workfront, MRM, Jira, ProofHub)
• MS Office suite (Outlook, Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable
• Respectful

Work Style:

• Agile and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for delivering exceptional results?
• Are you comfortable working in a fast-paced, agile environment and collaborating with cross-functional teams?
• Do you have a data-driven mindset and the ability to analyze and interpret campaign performance metrics?

ASSUMPTION: Candidates who align with Synchrony's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Working with stakeholders across different time zones and cultures
• Keeping up with the fast-paced nature of the marketing industry and adapting to changes
• Ensuring accurate and timely campaign execution while maintaining high-quality standards

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on channel-specific expertise and project management skills
• Industry-specific context: Financial services marketing roles may require additional knowledge of financial products and services
• Career path comparison: This role can lead to senior marketing management positions or specialized channel marketing roles

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Managing a large-scale email campaign for a major retail client, including segmentation, content creation, and deployment
• Collaborating with a cross-functional team to launch a new direct mail campaign for a financial services product
• Conducting an email marketing audit and implementing best practices to improve campaign performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall marketing strategy and business goals?
• What opportunities are there for professional growth and development within the team and the organization?
• How does the team collaborate and communicate with other departments and stakeholders?
• What are the most challenging aspects of this role, and how can I best prepare to address them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing channel experience and project management skills
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions, focusing on your marketing channel expertise and project management skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.