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Manager, Channel Partnerships

LOCALITY BROADCAST INC
Full-time
On-site
Atlanta, Georgia, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Channel Partnerships

πŸ”Ή Company: LOCALITY BROADCAST INC

πŸ”Ή Location: Atlanta, GA

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (with occasional travel)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting channel sales partners' efforts to drive revenue growth
  • Building and maintaining strong relationships with key stakeholders
  • Managing sales pipeline data and tracking performance metrics
  • Collaborating with internal teams to create sales strategies and marketing materials
  • Demonstrating deep product knowledge and understanding of digital video industry trends

ASSUMPTION: This role requires a strategic thinker with experience in channel sales and a strong understanding of the digital media landscape, particularly in OTT and digital video platforms.

πŸ“‹ Key Responsibilities

βœ… Supporting partner sales efforts through regular communication and collaboration

βœ… Identifying sales opportunities and designing programs to drive revenue growth

βœ… Maintaining accurate sales pipeline data and tracking revenue performance

βœ… Building and sustaining relationships with key stakeholders within partner organizations

βœ… Gathering feedback and implementing solutions to strengthen business partnerships

βœ… Achieving revenue targets for assigned partners

βœ… Overseeing internal resources to ensure successful fulfillment of partnership commitments

βœ… Defining and tracking relevant metrics and KPIs to measure partner performance effectively

βœ… Working closely with planning, insights, operations, and marketing teams to create sales strategies and marketing materials

βœ… Demonstrating a comprehensive understanding of product offerings, pricing, and packaging

βœ… Leading the sales and customer retention processes from start to finish

βœ… Developing new business opportunities to benefit channel partners

ASSUMPTION: This role involves a high degree of autonomy and requires strong time management and organizational skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 3-5+ years of experience in media sales, with a proven track record of consistently exceeding sales quotas. At least 2 years of experience in a channel sales environment is preferred.

Required Skills:

  • Comprehensive knowledge of the digital media landscape, with expertise in OTT and digital video platforms
  • Strong time management and organizational skills
  • Adaptability and eagerness to learn in a fast-paced environment
  • Exceptional customer focus and communication skills
  • Experience in selling advertising at both national and local levels is a significant advantage

Preferred Skills:

  • Experience working with local digital and traditional sales efforts
  • Fluency in Spanish (or other languages) for better communication with diverse partners

ASSUMPTION: Candidates with experience in media sales and a strong understanding of the digital media landscape are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: $92,000 - $100,000 (plus a lucrative commission plan that can bring potential earnings up to $110,000 - $125,000, dependent on experience, education, and skillset)

Benefits:

  • Health care benefits
  • Retirement benefits
  • Paid days off

Working Hours: Full-time (40 hours per week), with occasional travel (10% - 20%)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services. Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace.

Company Size: 201-500 employees. As a mid-sized company, Locality offers a more personal work environment with ample opportunities for growth and collaboration.

Founded: Locality brings together the best talent in both broadcast and streaming, helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale.

Company Description:

  • Locality is committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace.
  • The company brings together the best talent in both broadcast and streaming, helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally.
  • Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale.

Company Specialties:

  • Local television solutions
  • Advertising services
  • Broadcast and streaming media
  • Local video marketplace

Company Website: http://locality.com

ASSUMPTION: Locality's focus on local television solutions and advertising services makes it an attractive option for candidates interested in the advertising industry and local market trends.

πŸ“Š Role Analysis

Career Level: Mid-level management. This role involves managing channel sales partners and driving revenue growth, requiring strong leadership and strategic thinking skills.

Reporting Structure: The Channel Partner Manager reports directly to the Vice President of Channel Partnerships and works closely with various internal teams, such as planning, insights, operations, and marketing.

Work Arrangement: On-site with occasional travel (10% - 20%). This role requires regular communication and collaboration with channel sales partners and internal teams, making an on-site presence beneficial.

Growth Opportunities:

  • Advancement to a senior or director-level role within the channel partnerships team
  • Expansion into other areas of the business, such as marketing, sales, or operations
  • Gaining experience in managing and growing strategic partnerships

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in channel partnerships or related fields within the advertising industry.

🌍 Location & Work Environment

Office Type: Corporate office. Locality's Atlanta office is a professional and collaborative work environment designed to service 100% of DMAs strategically.

Office Location(s): 1601 W Peachtree St NE, Atlanta, GA 30309

Geographic Context:

  • Atlanta, GA is a major hub for the advertising and media industries, providing ample networking and professional development opportunities.
  • The office is located in the heart of Atlanta's business district, offering easy access to public transportation and nearby amenities.
  • The city offers a diverse cultural scene, with numerous museums, theaters, and music venues, as well as a vibrant food and drink scene.

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with occasional travel and flexibility to work outside of regular hours as needed)

ASSUMPTION: The Atlanta office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and other team members
  • Final interview with the Vice President of Channel Partnerships
  • Background check and offer extension

Key Assessment Areas:

  • Sales and revenue growth strategies
  • Channel partnerships management experience
  • Understanding of the digital media landscape and OTT platforms
  • Communication and interpersonal skills

Application Tips:

  • Highlight your proven track record of exceeding sales quotas in your resume and cover letter
  • Demonstrate your understanding of the digital media landscape and OTT platforms in your application materials
  • Prepare examples of successful channel partnerships management strategies and sales growth initiatives
  • Research Locality's company culture and values to ensure a strong fit

ATS Keywords: Channel sales, media sales, digital media, OTT, digital video, sales strategy, customer focus, relationship building, time management, organizational skills, adaptability, advertising sales, revenue growth, sales pipeline management, KPI tracking, product knowledge

ASSUMPTION: Locality's application process is designed to assess candidates' sales and management skills, as well as their understanding of the digital media landscape and channel partnerships.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Sales enablement tools (e.g., Showpad, Seismic)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Locality may vary depending on the team and role, but candidates should be comfortable using various sales, marketing, and project management software solutions.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Innovation
  • Integrity
  • Customer focus
  • Accountability

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Results-driven and focused on achieving revenue targets

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative work environment?
  • Are you comfortable managing multiple priorities and deadlines?
  • Do you have a proven track record of exceeding sales quotas in a media sales role?
  • Are you passionate about the digital media landscape and OTT platforms?

ASSUMPTION: Locality values candidates who are collaborative, innovative, and results-driven, with a strong understanding of the digital media landscape and a proven track record of success in media sales.

⚠️ Potential Challenges

  • Managing multiple channel sales partners with varying needs and priorities
  • Keeping up with the fast-paced and constantly evolving media and technology environment
  • Balancing the demands of sales targets and customer expectations
  • Occasional travel requirements (10% - 20%)

ASSUMPTION: This role presents unique challenges that require strong time management, organizational, and communication skills, as well as the ability to adapt to a fast-paced and dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional sales roles, this position focuses on managing channel sales partners and driving revenue growth through strategic partnerships
  • Experience in media sales and a strong understanding of the digital media landscape are essential for success in this role
  • This role offers significant growth opportunities for candidates looking to advance their careers in channel partnerships or related fields within the advertising industry

ASSUMPTION: This role is unique in its focus on channel partnerships management and requires a specific skill set and understanding of the digital media landscape to succeed.

πŸ“ Sample Projects

  • Developing and implementing a strategic sales plan for a new channel sales partner
  • Conducting market research to identify new revenue growth opportunities within the digital video landscape
  • Managing the sales pipeline and tracking revenue performance for multiple channel sales partners

ASSUMPTION: These sample projects are designed to assess candidates' ability to develop and execute strategic sales plans, conduct market research, and manage sales pipelines effectively.

❓ Key Questions to Ask During Interview

  • How does Locality support the growth and success of its channel sales partners?
  • What are the most significant challenges facing the channel partnerships team, and how can this role address them?
  • How does Locality foster a collaborative and innovative work environment?
  • What opportunities are there for professional growth and development within the channel partnerships team or other areas of the business?
  • How does Locality measure the success of its channel sales partners, and how can this role contribute to that success?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role, their ability to address its challenges, and their fit with Locality's company culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume to highlight your proven track record of exceeding sales quotas in a media sales role and your understanding of the digital media landscape and OTT platforms
  • Tailor your cover letter to demonstrate your fit with Locality's company culture and values, as well as your enthusiasm for the role and the opportunity to drive revenue growth through strategic channel partnerships
  • Prepare examples of successful channel partnerships management strategies and sales growth initiatives to discuss during your interviews
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.