📌 Core Information
🔹 Job Title: Manager Commercial Marketing GCC
🔹 Company: PUMA Group
🔹 Location: PUMA Middle East-FZ LLC HQ, United Arab Emirates
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing regional trade marketing strategy
- Building relationships with key accounts
- Managing trade marketing projects and campaigns
- Ensuring brand and quality consistency
- Achieving process and budget efficiencies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop, analyze, assess, and improve trade marketing processes for key accounts
✅ Build and manage relationships with key accounts' trade and marketing teams
✅ Align seasonal priorities with internal teams (sales and merchandising)
✅ Liaise with visual merchandising team for campaign rollout and product merchandising
✅ Manage trade marketing quotations and invoicing process with internal/external suppliers
✅ Develop and deliver seasonal category presentations for key accounts and regional commercial teams
✅ Work with VM team to document campaigns and develop reports as best practices
✅ Achieve process and budget efficiencies for key accounts in the region
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication.
🎯 Required Qualifications
Education: Ideally degree level or equivalent experience
Experience: Proven commercial marketing experience, preferably in the consumer goods industry (sports, lifestyle, fashion)
Required Skills:
- Strong presentation, organizational, and negotiation skills
- Fluency in English (speaking, reading, writing) at business level
- Proven interpersonal and presentation abilities
- Results-oriented mindset
- Experience in developing strong relationships and communicating across various networks
- Effective task and project management skills
- Proficiency in MS Office (Word, Excel, PowerPoint)
- Proficiency in Adobe Photoshop, Illustrator, and InDesign
Preferred Skills:
- Experience in the sports or fashion industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in commercial marketing and be comfortable working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: ASSUMPTION: Based on market research, the salary range for this role in the UAE is approximately AED 25,000 - 40,000 per month. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on PUMA products
- Opportunities for professional development
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically sports and lifestyle apparel
Company Size: 10,001+ employees (global), with a smaller team in the Middle East
Founded: 1948, in Germany
Company Description:
- PUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories
- PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports
- PUMA collaborates with renowned designers and brands to bring sport influences into street culture and fashion
Company Specialties:
- Sports apparel and footwear
- Lifestyle products
- Collaborations with designers and brands
Company Website: http://about.puma.com/en/careers
ASSUMPTION: Working at PUMA offers opportunities to work with a global brand and collaborate with various teams across different functions.
📊 Role Analysis
Career Level: Mid-level management, with potential for growth within the marketing department
Reporting Structure: This role reports directly to the Regional Marketing Manager
Work Arrangement: On-site, full-time, with potential for occasional remote work
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to develop skills in trade marketing and key account management
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function.
🌍 Location & Work Environment
Office Type: Modern, multi-national corporate office
Office Location(s): PUMA Middle East-FZ LLC HQ, Dubai, United Arab Emirates
Geographic Context:
- The United Arab Emirates (UAE) is a federation of seven emirates, with Dubai being the most populous and commercially important
- The UAE has a diverse, multicultural population and a thriving business environment
- The GCC (Gulf Cooperation Council) region offers opportunities to work with a wide range of clients and partners
Work Schedule: Full-time, Monday to Friday, with occasional weekend work for campaign launches or events
ASSUMPTION: Working in the UAE offers a dynamic, multicultural environment with opportunities to work with a diverse range of clients and partners.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the regional marketing director
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Relationship-building and stakeholder management
- Project management and organizational skills
Application Tips:
- Highlight relevant experience and achievements in commercial marketing
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful trade marketing campaigns or projects you've worked on
- Research PUMA's brand and values to demonstrate your cultural fit
ATS Keywords: Commercial Marketing, Trade Marketing, Key Accounts, Regional Strategy, Brand Consistency, Process Improvement, Project Management, MS Office, Adobe Creative Suite
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Be Driven: Strive for excellence and continuous improvement
- Be Vibrant: Embrace creativity and innovation
- Be Together: Foster a collaborative and inclusive work environment
- Be You: Encourage individuality and authenticity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse, multicultural teams?
- Do you have a proven track record of achieving results and meeting targets?
- Are you adaptable and open to change?
ASSUMPTION: Candidates should assess their fit with PUMA's company values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple key accounts and priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to cultural differences and working with diverse teams
- Developing and implementing regional trade marketing strategies
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Regional Trade Marketing Manager or a Key Account Manager in the consumer goods or retail industries
- However, this role focuses specifically on the GCC region and requires experience in commercial marketing
- Career progression may involve moving into a regional or global marketing role within PUMA
ASSUMPTION: Candidates should compare this role to similar positions in the industry to understand the unique aspects and requirements of this opportunity.
📝 Sample Projects
- Developing and implementing a regional trade marketing strategy for a key account
- Managing the rollout of a global campaign in the GCC region, tailoring it to specific key accounts
- Improving the process for delivering effective sell-in and sell-through tools for key accounts
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to PUMA's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does PUMA support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you assess the fit between your career goals and the opportunities available at PUMA.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful trade marketing campaigns or projects you've worked on
- Research PUMA's brand and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
