Manager - Communications

📌 Core Information

🔹 Job Title: Manager - Communications

🔹 Company: Salesforce

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving integrated PR campaigns tied to key business moments
• Positioning Salesforce leaders as trusted voices in technology and business
• Building and nurturing strong relationships with media
• Providing counsel and support on issues management and reputational risk scenarios

ASSUMPTION: This role requires a high level of professionalism, agility, and the ability to thrive in a fast-paced, matrixed environment. Experience in managing PR agencies and cross-functional collaboration is essential.

📋 Key Responsibilities

✅ Manage integrated PR campaigns tied to key business moments (product launches, customer stories, research reports, events like Dreamforce, industry partnerships)

✅ Manage agency partners to ensure quality execution and measurable impact

✅ Track media coverage and share of voice across competitive landscapes

✅ Position Salesforce leaders as trusted voices in technology and business

✅ Position the company as a category leader in AI

✅ Shape opinion pieces, blogs, podcasts, and owned content in collaboration with marketing and content teams

✅ Develop and execute PR strategies to strengthen Salesforce’s leadership voice in India

✅ Build and nurture strong relationships with business, technology, startup, and trade media

✅ Drive proactive storytelling across themes like digital transformation, AI, sustainability, industry innovation, and customer success

✅ Identify and prepare spokespeople for media engagements, interviews, podcasts, and speaking opportunities

✅ Provide counsel and support on issues management and reputational risk scenarios

✅ Ensure alignment with global policies and messaging

ASSUMPTION: This role requires a strong understanding of emerging tech trends, especially AI, data, cloud, and digital transformation.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, or a related field

Experience: 15 years of experience in PR / Corporate Communications / Media Relations, preferably in the technology sector

Required Skills:

• Excellent written and verbal communication skills

• Proven track record of driving integrated PR campaigns with measurable outcomes
• Creative storyteller with the ability to translate complex technology narratives into human-centric stories
• Strong network of media relationships across business, technology, and industry media
• High level of professionalism, agility, and ability to thrive in a fast-paced, matrixed environment

Preferred Skills:

• Experience working with global teams
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, experience working with global teams and fluency in multiple languages may be beneficial for this role due to Salesforce's global presence.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a Manager-level role in the Communications field in Bangalore)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and company holidays
• Employee stock purchase plan
• Employee discount programs

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager-level role in the Communications field in Bangalore. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Salesforce operates in the Software Development industry, focusing on enterprise cloud computing and customer relationship management (CRM).

Company Size: Salesforce is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Salesforce was founded in 1999 and has since grown to become a leading global CRM platform.

Company Description:

• Salesforce is a customer relationship management (CRM) platform that helps businesses of all sizes connect with their customers in a whole new way.
• The company is committed to inspiring the future of business with AI + Data + CRM and empowering employees to be Trailblazers.
• Salesforce is also dedicated to improving the state of the world through its corporate social responsibility initiatives.

Company Specialties:

• Enterprise Cloud Computing
• Customer Relationship Management
• AI and Data-driven Solutions
• Industry-specific Cloud Solutions

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce's commitment to innovation, customer success, and corporate social responsibility makes it an attractive employer for professionals seeking to make a meaningful impact.

📊 Role Analysis

Career Level: This role is at the Manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.

Reporting Structure: The Manager - Communications will report directly to the Head of Communications or a similar role and will work closely with various teams, including marketing, sales, government affairs, employee communications, and global PR teams.

Work Arrangement: This role is on-site, requiring the Manager to be present in the Bangalore office. However, Salesforce offers flexible working hours to accommodate employees' personal needs.

Growth Opportunities:

• Progression to a Director or Vice President role within the Communications team
• Expansion into other areas of the business, such as marketing, product management, or sales
• International assignments or relocations to other Salesforce offices around the world

ASSUMPTION: Salesforce's global presence and commitment to employee development provide ample opportunities for growth and career advancement.

🌍 Location & Work Environment

Office Type: The Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 415 Mission St, San Francisco, California 94105, US; 1 Market, Staines, Switzerland, CH; 1 Market, Singapore, Singapore 038989, US; 1-1-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005, JP; Erika-Mann.Straße 63, Munich, 80636, DE; 9 Bishopsgate, London, England EC2N 3, GB; 55 Collins St, Melbourne, VIC 3000, AU; 201 Sussex St, Sydney, NSW 2000, AU; 3 Avenue Octave Greard, Paris, IdF 75007, FR; 111 W Illinois St, Chicago, IL 60654, US; 14902 Preston Rd, Dallas, TX 75254, US; 950 E Paces Ferry Rd NE, Atlanta, GA 30326, US; 5 Wall St, Burlington, MA 01803, US; Via Niccolo Copernico, 38, Milan, Lomb. 20125, IT; Kurfurstendamm 194, Berlin, BE 10707, DE; Paseo de la Castellana, 79, Madrid, Community of Madrid 28046, ES; Derekh Menahem Begin 154, Tel Aviv-Yafo, Tel Aviv 60000, IL

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture.
• The city offers a mix of traditional Indian culture and modern urban living, with a wide range of dining, entertainment, and recreational options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, Salesforce offers flexible working hours to accommodate employees' personal needs.

ASSUMPTION: Bangalore's vibrant tech industry and cosmopolitan culture make it an attractive location for professionals seeking a dynamic and innovative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Communication skills and storytelling ability
• Media relations and agency management experience
• Strategic thinking and campaign management skills
• Cultural fit and alignment with Salesforce's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful PR campaigns you've managed and the outcomes achieved
• Research Salesforce's brand and values to demonstrate your understanding of the company and its mission

ATS Keywords: Public Relations, Corporate Communications, Media Relations, Campaign Management, Thought Leadership, Storytelling, Crisis Management, Agency Management, Cross-Functional Collaboration, Communication Skills, Creative Storytelling, Emerging Tech Trends, AI, Data, Cloud, Digital Transformation

ASSUMPTION: Salesforce's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Cision
• Muck Rack
• Hootsuite
• Salesforce CRM

ASSUMPTION: The specific tools and technologies used in this role may vary based on the team's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Trust
• Equality
• Sustainability

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and analytical
• Customer-focused and empathetic

Self-Assessment Questions:

• How do you align with Salesforce's value of Customer Success, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you had to adapt to a significant change in a PR campaign or strategy, and how did you handle it?
• How do you approach building and maintaining strong relationships with media, and can you share a success story from your previous experience?

ASSUMPTION: Salesforce's values-driven culture and collaborative work style make it an attractive employer for professionals seeking a dynamic and innovative work environment.

⚠️ Potential Challenges

• Managing multiple agency partners and ensuring consistent quality and execution
• Balancing the need for proactive storytelling with reactive media relations and crisis management
• Navigating a fast-paced, matrixed environment with multiple stakeholders
• Adapting to the unique cultural and media landscape of the Indian market

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a deep understanding of the Indian media landscape.

📈 Similar Roles Comparison

• Compared to other Manager-level Communications roles, this position requires a higher level of experience and a proven track record of driving integrated PR campaigns with measurable outcomes.
• In the technology sector, this role is competitive with other leading cloud and software companies, with a focus on AI, data, and digital transformation.
• Career progression in this role may lead to Director or Vice President-level positions within the Communications team or other areas of the business, such as marketing, product management, or sales.

ASSUMPTION: This role offers a unique opportunity to drive communications strategy and storytelling for one of the world's leading CRM platforms in a fast-growing and dynamic market.

📝 Sample Projects

• Managing a global product launch campaign, including media outreach, event planning, and content creation
• Developing and executing a thought leadership campaign to position Salesforce as a category leader in AI
• Managing a crisis communications scenario, including media monitoring, messaging development, and spokesperson preparation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Manager - Communications in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Communications team and how this role fits into it?
• How does Salesforce support the professional development and growth of its employees, particularly in the Communications team?
• Can you provide an example of a successful PR campaign executed by the team and the outcomes achieved?
• How does Salesforce approach integrating external communications with internal communications and employee engagement?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful PR campaigns you've managed and the outcomes achieved
• Research Salesforce's brand and values to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.