Manager, Community & Content Marketing

📌 Core Information

🔹 Job Title: Manager, Community & Content Marketing

🔹 Company: 2K Games

🔹 Location: Seoul, South Korea

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Gaming & Entertainment

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading community engagement strategies for 2K's upcoming 4X strategy SLG mobile game, focusing on the Korean market.
• Driving community growth, engagement, and loyalty through strategic content and influencer relationships.
• Collaborating with cross-functional teams to align community strategies with broader game objectives and marketing campaigns.
• Acting as the voice of the community, ensuring player feedback is communicated internally to guide future product and content decisions.

ASSUMPTION: This role requires a high level of cultural understanding and language proficiency in Korean to effectively engage with the local gaming community.

📋 Key Responsibilities

✅ Develop and implement comprehensive community management strategies to cultivate, grow, and sustain an engaged player base for 2K's mobile titles, particularly within the Korean market.

✅ Partner closely with mobile operations, marketing, and product teams to align community strategies with broader game objectives and marketing campaigns.

✅ Foster meaningful relationships with players by actively engaging in conversations on social media platforms and dedicated community channels.

✅ Serve as the voice of the community, ensuring player feedback is communicated internally to guide future product and content decisions.

✅ Plan, produce, and manage a wide variety of content including social media posts, videos, written content, and live streams to drive engagement and keep the community informed and excited.

✅ Collaborate with localization, marketing, and creative teams to produce culturally relevant and impactful content that resonates with the Korean gaming audience.

✅ Create compelling in-game and promotional content to keep the community engaged, highlight new features, and promote live events.

✅ Curate and amplify user-generated content to foster a sense of community ownership and loyalty.

✅ Build and maintain relationships with key community influencers, streamers, and media partners, ensuring they are well-equipped to promote the game and create organic content.

✅ Engage with community members through online channels and live-streaming platforms to keep the community active and excited about ongoing and upcoming game events.

✅ Track and respond to community sentiment, gathering actionable insights and feedback to improve community experiences and ensure player satisfaction.

✅ Manage community-driven events, including in-game challenges, competitions, and live streams, to encourage participation and strengthen community bonds.

✅ Monitor and analyze community discussions, player feedback, and social media sentiment, providing regular reports to the development and marketing teams to inform future strategies and content decisions.

✅ Use data-driven insights to adjust community management approaches, optimize engagement, and ensure the success of content and promotional initiatives.

✅ Track key performance indicators (KPIs) related to community growth, engagement, and loyalty, ensuring that community efforts align with the game’s overall success metrics.

✅ Manage external content creators, agencies, and vendors to ensure that all community content meets high standards of quality and consistency across all channels.

✅ Oversee the production and delivery of content that supports the game’s operations, marketing campaigns, and live events, ensuring timely execution and localization to fit the Korean market.

✅ Ensure content reflects the game’s vision, brand identity, and cultural relevance, aligning with the preferences and expectations of Korean gamers.

ASSUMPTION: This role requires a strong understanding of mobile gaming culture and trends, particularly within the Korean market, to effectively engage with and grow the community.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum 5 years of experience in community management or content creation within the mobile gaming industry, with a strong preference for experience in Free-to-Play (F2P) games.

Required Skills:

• Proven track record of developing and executing community-focused marketing campaigns that foster player loyalty and engagement.
• Excellent verbal and written communication skills in both Korean and English, with a portfolio of published work across various mediums.
• Strong familiarity with major social media platforms and community management tools.
• Self-starter with the ability to work both independently and collaboratively within a team environment.
• Passion for mobile gaming and a deep understanding of the Free-to-Play model and its community dynamics.

Preferred Skills:

• Experience working with Korean gaming communities and understanding of Korean gaming culture.
• Fluency in additional languages, particularly Japanese or Chinese.
• Experience with data analysis tools and platforms to monitor community sentiment and KPIs.

ASSUMPTION: Given the focus on the Korean market, proficiency in Korean is essential for this role. Additionally, experience with Free-to-Play games is highly desirable due to the unique community dynamics and monetization models involved.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in the gaming industry in South Korea, the estimated salary range for this position is ₩60,000,000 - ₩80,000,000 per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM KST), with flexibility for hybrid work arrangements.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: 2K Games is a global video game company and a wholly-owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). They publish titles developed by some of the most influential game development studios in the world, including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.

Company Size: 2K Games has 1,001-5,000 employees, making it a mid-sized company with a well-established structure and resources.

Founded: 2K Games was founded in 2005, giving it nearly two decades of experience in the gaming industry.

Company Description:

• 2K Games is a global video game company that develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices.
• The company is home to many talented development studios, creating a diverse portfolio of world-class games across multiple platforms and genres.
• 2K Games' portfolio includes several AAA, sports, and entertainment brands, such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, XCOM, WWE 2K, and TopSpin, among others.

Company Specialties:

• Video game development and publishing
• Marketing and community management for gaming titles
• Cross-platform game development and distribution
• Global gaming market analysis and strategy

Company Website: http://www.2k.com

ASSUMPTION: As a mid-sized company with a well-established presence in the gaming industry, 2K Games offers a structured work environment with ample resources and opportunities for professional growth. The company's diverse portfolio of gaming titles allows for varied experiences and career paths within the organization.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking, tactical execution, and leadership skills.

Reporting Structure: The Manager, Community & Content Marketing will report directly to the Senior Manager, Community & Content Marketing and work closely with cross-functional teams, including mobile operations, marketing, and product teams.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work arrangements. The specific hybrid work arrangement may vary depending on the candidate's preferences and the team's needs.

Growth Opportunities:

• Advancement to a senior or director-level role within the community and content marketing team.
• Expansion into other areas of marketing or game development within the organization.
• Opportunities to work on multiple gaming titles and franchises, gaining diverse experience and exposure.

ASSUMPTION: As a mid-level management role, this position offers opportunities for career growth and development within the community and content marketing team or across other areas of the organization. The diverse portfolio of gaming titles at 2K Games provides ample opportunities for professional growth and exposure to various aspects of the gaming industry.

🌍 Location & Work Environment

Office Type: 2K Games' Seoul office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 2K Games' Seoul office is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Seoul is the capital and largest city of South Korea, with a population of over 9.9 million people.
• The city is known for its vibrant gaming culture, with a strong presence of gaming cafes, esports events, and a thriving gaming industry.
• Seoul offers a high quality of life, with excellent public transportation, diverse cultural experiences, and a wide range of dining and entertainment options.

Work Schedule: This role follows the standard office hours of 9:00 AM - 6:00 PM KST, with flexibility for hybrid work arrangements. The work schedule may vary depending on the candidate's preferences and the team's needs.

ASSUMPTION: Working in 2K Games' Seoul office provides an immersive experience in the heart of South Korea's gaming industry. The city's vibrant gaming culture and high quality of life make it an attractive location for gaming professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the 2K Games careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth behavioral and technical interviews with cross-functional teams to evaluate skills and experience.
• Final round interviews with senior leadership to discuss career growth opportunities and next steps.

Key Assessment Areas:

• Language proficiency in Korean and English, with a strong preference for bilingual candidates.
• Experience with community management and content creation within the mobile gaming industry, particularly in the Korean market.
• Strategic thinking and planning skills to develop and execute community engagement strategies.
• Strong communication and interpersonal skills to build and maintain relationships with players, influencers, and cross-functional teams.
• Cultural understanding and sensitivity to effectively engage with the Korean gaming community.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience with the Korean gaming market and community management.
• Prepare examples of your community management strategies and content creation projects to showcase during the interview process.
• Research 2K Games' portfolio of gaming titles and be prepared to discuss how your experience and skills align with the company's offerings.
• Practice your language skills in both Korean and English to demonstrate your proficiency and cultural sensitivity.

ATS Keywords: Community Management, Content Creation, Mobile Gaming, Korean Language, Player Engagement, Influencer Relations, Data Analysis, Bilingual Communication, Cultural Relevance, Event Management, Team Collaboration, Creative Production, User-Generated Content, Feedback Analysis, Marketing Campaigns, Free-to-Play Model

ASSUMPTION: As a mid-sized gaming company with a global presence, 2K Games uses Applicant Tracking Systems (ATS) to streamline the recruitment process. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the right people and increases your chances of being selected for an interview.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Community management tools (e.g., Discord, official forums)
• Content creation and editing tools (e.g., Adobe Creative Suite, Canva)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: As a community and content marketing role, this position requires proficiency in various social media management, content creation, and data analysis tools. Familiarity with these tools is essential for effective community management and content creation.

👔 Cultural Fit Considerations

Company Values:

• Creativity: Encouraging innovation and originality in all aspects of the gaming experience.
• Collaboration: Fostering a culture of teamwork and cross-functional collaboration to create the best gaming experiences.
• Quality: Committing to delivering high-quality games that meet the expectations of our global community of players.
• Diversity: Embracing diversity in our teams, our games, and our player base to create inclusive and engaging gaming experiences.

Work Style:

• Agile and adaptable, with a focus on continuous improvement and iteration.
• Data-driven, with a strong emphasis on analytics and performance metrics to inform decision-making.
• Collaborative, with a focus on cross-functional teamwork and open communication.
• Player-centric, with a deep understanding of and commitment to the gaming community.

Self-Assessment Questions:

• How do your communication skills in Korean and English enable you to effectively engage with the Korean gaming community?
• Can you provide an example of a successful community management strategy you've implemented in a previous role, and how it aligns with 2K Games' company values?
• How do you approach working with cross-functional teams, and how have you demonstrated this skill in previous roles?

ASSUMPTION: As a global gaming company with a diverse portfolio of titles, 2K Games values candidates who are passionate about gaming, committed to delivering high-quality experiences, and able to work effectively in a collaborative, data-driven environment.

⚠️ Potential Challenges

• The competitive nature of the mobile gaming market in South Korea may present challenges in driving community growth and engagement.
• Language barriers and cultural differences may pose challenges in effectively communicating with the Korean gaming community.
• The fast-paced nature of the gaming industry may require adaptability and flexibility in managing community expectations and feedback.
• The hybrid work arrangement may present challenges in balancing on-site and remote work responsibilities.

ASSUMPTION: As a mid-level management role in the gaming industry, this position presents unique challenges related to the competitive mobile gaming market, language barriers, and the fast-paced nature of the industry. Candidates should be prepared to navigate these challenges and demonstrate their ability to adapt and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other community management roles in the gaming industry, this position offers a unique focus on the Korean mobile gaming market, with a strong emphasis on strategic content creation and influencer relations.
• As a mid-sized gaming company, 2K Games offers a more structured work environment and ample resources compared to smaller studios, while still providing opportunities for creativity and innovation.
• This role offers a clear career path for growth and development within the community and content marketing team or across other areas of the organization, with opportunities to work on multiple gaming titles and franchises.

ASSUMPTION: As a mid-level management role in the gaming industry, this position offers a unique combination of strategic focus, tactical execution, and leadership opportunities. The size and structure of 2K Games provide a supportive work environment with ample resources for professional growth and development.

📝 Sample Projects

• Developing and executing a community engagement strategy for a new mobile game launch in the Korean market, including targeted content creation, influencer outreach, and event planning.
• Analyzing community sentiment and feedback to inform content and feature updates, driving player satisfaction and retention.
• Managing a team of external content creators to produce high-quality, culturally relevant content for a gaming title, ensuring brand consistency and adherence to quality standards.

ASSUMPTION: As a community and content marketing role, this position requires a strong understanding of community dynamics, content creation, and strategic planning. Familiarity with these aspects of the role is essential for successful project execution and community engagement.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to community management and how this role fits into that strategy?
• How does the company support the growth and development of its community and content marketing teams?
• Can you provide an example of a successful community engagement campaign and discuss the strategies and tactics used to achieve those results?
• How does the company approach working with influencers and community members to create organic content and promote its gaming titles?
• Can you discuss the company's approach to data-driven decision-making and how it informs community management strategies?

ASSUMPTION: As a mid-level management role in the gaming industry, this position offers a unique combination of strategic focus, tactical execution, and leadership opportunities. Asking insightful questions during the interview process can help candidates better understand the role's requirements and the company's approach to community management and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience with the Korean gaming market and community management.
• Prepare examples of your community management strategies and content creation projects to showcase during the interview process.
• Research 2K Games' portfolio of gaming titles and be prepared to discuss how your experience and skills align with the company's offerings.
• Practice your language skills in both Korean and English to demonstrate your proficiency and cultural sensitivity.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.