Manager, Compliance Marketing

📌 Core Information

🔹 Job Title: Manager, Compliance Marketing

🔹 Company: SoFi

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of compliance professionals to review and approve communications with the public
• Ensuring regulatory adherence and managing tight deadlines
• Providing compliance expertise and support to various business units
• Driving research of regulatory risks and communicating recommended actions
• Managing improvement initiatives and assisting with audit responses

ASSUMPTION: This role requires strong leadership, management, and regulatory knowledge, with a focus on banking regulations and UDAAP. It involves cross-functional collaboration and influencing without direct authority.

📋 Key Responsibilities

✅ Lead a team of five compliance professionals to review and approve communications with the public for compliance with all federal and state regulations, ensuring quality and consistency within the team

✅ Oversee daily operations to ensure efficiency, productivity, and quality standards are met

✅ Lead, motivate, and develop team members through coaching, performance reviews, and ongoing support while driving a positive, inclusive, and high-performing team culture

✅ Review marketing assets submitted by the Marketing team, occasionally after hours for priority matters

✅ Provide day-to-day marketing compliance support to various business units and act as the key point-of-contact between Compliance and the Marketing organization for escalations

✅ Own and drive the research of regulatory risks, document analysis, and communicate recommended or required action to the impacted business teams

✅ Track marketing claims and maintain associated disclosures and substantiation

✅ Drive the development and maintenance of SoFi’s policies, procedures, and regulatory compliance training material with respect to marketing compliance

✅ Monitor changes in applicable laws, regulations, and industry standards

✅ Management of improvement initiatives from a structural, functional, and organizational change management perspective

✅ Assist with audit and regulatory exam responses related to the marketing review process

ASSUMPTION: This role involves a high degree of responsibility and requires strong leadership, management, and regulatory knowledge. It demands the ability to work in a fast-paced, changing environment and to analyze and interpret rules, regulations, and policies.

🎯 Required Qualifications

Education: Degree from an accredited university

Experience: 6+ years of relevant work experience in the Consumer Finance compliance industry with 3+ years experience managing a team

Required Skills:

• Strong knowledge of banking regulatory requirements that apply to advertising and marketing, including but not limited to Regulation B, Regulation Z, UDAAP, CAN-SPAM, RNDIP, and Fair Lending
• Excellent oral and written communication skills; must be able to effectively articulate regulatory risks and proposed mitigation
• Ability to analyze and interpret rules, regulations, and policies
• Superior organization skills and attention to detail
• Strong problem-solving and research abilities
• Excellent oral and written communication skills
• Ability to work in a fast-paced, changing environment
• Ability to analyze and interpret rules, regulations, and policies
• Strong collaboration skills and demonstrated ability to influence, in some cases without direct authority
• Experience with content management systems and workflow tools
• Excellent oral and written communication skills
• Ability to work in a fast-paced, changing environment
• Ability to analyze and interpret rules, regulations, and policies
• Strong collaboration skills and demonstrated ability to influence, in some cases without direct authority
• Experience with Google Suite, particularly with Sheets and dashboarding

Preferred Skills:

• Working understanding of general banking regulations, with special focus on lending requirements
• Knowledge of FINRA and SEC regulations relating to marketing compliance
• Experience in compliance monitoring, oversight, or assurance programs

ASSUMPTION: The ideal candidate will have a strong track record of building strong cross-functional relationships with outstanding stakeholder management skills and proven experience in coaching, performance management, and team member development.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager, Compliance Marketing role with 6+ years of experience)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) retirement plan with company match
• Employee stock purchase plan
• Generous paid time off and company holidays
• Tuition reimbursement and professional development opportunities
• Employee discounts on SoFi products and services

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with occasional after-hours work for priority matters

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Compliance Marketing role with 6+ years of experience. The actual salary offer may vary based on individual factors such as the candidate’s experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on personal finance, student loans, mortgages, and wealth management

Company Size: Mid-sized (1,001-5,000 employees), which offers a structured environment with opportunities for growth and collaboration

Founded: 2011, with a history of innovation and disruption in the financial services industry

Company Description:

• SoFi is a values-driven company on a mission to help its members get their money right
• Offers modern financial products and services, including student loan refinancing, personal loans, mortgages, and wealth management
• Emphasizes career growth, personal development, and a positive work environment

Company Specialties:

• Student loan refinancing and consolidation
• Mortgages and mortgage refinancing
• Personal loans
• MBA loans
• Wealth management
• Life insurance
• Career strategy and personal finance

Company Website: SoFi.com

ASSUMPTION: SoFi is a well-established company in the financial services industry, known for its innovative approach to personal finance and commitment to helping its members achieve financial independence.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity for growth and advancement within the Compliance department or the broader organization

Reporting Structure: This role reports directly to the Head of Compliance Marketing and works closely with various business units, including Marketing, Business Development, Product, Engineering, Compliance, and Legal

Work Arrangement: On-site, with occasional remote work for priority matters

Growth Opportunities:

• Advancement within the Compliance department or the broader organization
• Expanding regulatory knowledge and expertise
• Developing leadership and management skills
• Gaining experience in cross-functional collaboration and influencing without direct authority

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand regulatory knowledge, develop leadership skills, and gain experience in cross-functional collaboration.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a focus on employee comfort and productivity

Office Location(s): San Francisco, California; Healdsburg, California; Helena, Montana; New York, New York; Reston, Virginia; Cottonwood Heights, Utah; Claymont, Delaware

Geographic Context:

• SoFi’s headquarters are in San Francisco, with additional offices across the United States
• The United States offers a diverse range of cultural, recreational, and professional opportunities
• The specific office locations provide access to various amenities, depending on the city

Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with occasional after-hours work for priority matters

ASSUMPTION: SoFi’s offices provide a modern, collaborative work environment with a focus on employee comfort and productivity. The specific office locations offer access to various amenities, depending on the city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with a member of the HR team
• Behavioral and situational interviews with the hiring manager and other team members
• Final interview with the Head of Compliance Marketing
• Background check and offer extension

Key Assessment Areas:

• Regulatory knowledge and expertise
• Leadership and management skills
• Communication and collaboration skills
• Problem-solving and research abilities
• Cultural fit and alignment with SoFi’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of banking regulatory requirements and marketing compliance
• Showcase your leadership and management experience, as well as your ability to collaborate and influence without direct authority
• Prepare for behavioral and situational interview questions that assess your regulatory knowledge, leadership skills, and cultural fit

ATS Keywords: Compliance, Marketing, Leadership, Regulatory Knowledge, Stakeholder Management, Coaching, Performance Management, Team Development, Problem Solving, Research, Collaboration, Communication, Organization, Attention to Detail, Content Management, Workflow Tools, Google Suite, Banking Regulations, UDAAP, CAN-SPAM, RNDIP, Fair Lending

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s regulatory knowledge, leadership and management skills, communication and collaboration skills, problem-solving and research abilities, and cultural fit with SoFi’s values.

🛠️ Tools & Technologies

• Content management systems and workflow tools
• Google Suite, particularly Sheets and dashboarding
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Regulatory compliance software (e.g., Ascendant Compliance Manager, MetricStream)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the organization’s needs. However, strong proficiency in content management systems, workflow tools, and Google Suite is essential.

👔 Cultural Fit Considerations

Company Values:

• Put Customers First
• Act Like an Owner
• Be Data-Driven
• Embrace Change
• Value Diversity & Inclusion
• Focus on Results

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and adaptable
• Results-oriented and focused on continuous improvement
• Inclusive and supportive of diversity and inclusion

Self-Assessment Questions:

• Do you have a strong understanding of banking regulatory requirements that apply to advertising and marketing, including but not limited to Regulation B, Regulation Z, UDAAP, CAN-SPAM, RNDIP, and Fair Lending?
• Are you comfortable working in a fast-paced, changing environment and collaborating with various business units to ensure regulatory compliance?
• Do you have strong leadership and management skills, with a proven track record of building strong cross-functional relationships and influencing without direct authority?

ASSUMPTION: SoFi values candidates who are data-driven, collaborative, and results-oriented, with a strong understanding of banking regulatory requirements and the ability to work in a fast-paced, changing environment.

⚠️ Potential Challenges

• Managing a team of compliance professionals and ensuring regulatory adherence in a fast-paced, changing environment
• Balancing the need for regulatory compliance with the desire for innovative and effective marketing campaigns
• Working with various business units to provide marketing compliance support and influence without direct authority
• Keeping up-to-date with changes in applicable laws, regulations, and industry standards
• Managing improvement initiatives and assisting with audit responses related to the marketing review process

ASSUMPTION: This role presents significant challenges, including managing a team in a fast-paced, changing environment, balancing regulatory compliance with innovative marketing, working collaboratively with various business units, and keeping up-to-date with regulatory changes.

📈 Similar Roles Comparison

• This role is similar to a Compliance Manager or Compliance Marketing Manager in other financial services organizations
• However, SoFi’s innovative approach to personal finance and commitment to helping its members achieve financial independence sets it apart from traditional financial services companies
• This role offers the opportunity to work in a dynamic, growth-oriented environment with a focus on innovation and disruption in the financial services industry

ASSUMPTION: While this role is similar to other Compliance Manager or Compliance Marketing Manager positions, SoFi’s unique approach to personal finance and commitment to innovation and disruption make it a distinctive opportunity.

📝 Sample Projects

• Reviewing and approving marketing assets for a major product launch campaign
• Conducting a comprehensive review of marketing materials to ensure compliance with all applicable regulations
• Developing and implementing a new workflow tool to streamline the marketing review process
• Assisting with an audit or regulatory exam response related to the marketing review process

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Manager, Compliance Marketing might undertake, from reviewing marketing materials to driving process improvements and assisting with audits.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Compliance department and how this role fits into the broader organization?
• How does the company support the professional development and growth of its employees, particularly in the Compliance department?
• What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
• How does the company balance the need for regulatory compliance with the desire for innovative and effective marketing campaigns?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on regulatory knowledge, leadership and management experience, and your ability to collaborate and influence without direct authority
• Prepare for behavioral and situational interview questions that assess your regulatory knowledge, leadership skills, and cultural fit
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position
• If you are offered the position, consider negotiating your salary and benefits package, keeping in mind the industry standards for a Manager, Compliance Marketing role with 6+ years of experience

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.