📌 Core Information
🔹 Job Title: Manager, Consumer Acquisition and Engagement, Product Marketing
🔹 Company: Mastercard
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth by expanding the Consumer Acquisition & Engagement (CA&E) business across Brazil
- Developing a differentiated go-to-market strategy for advance Digital Marketing, Loyalty, and personalization solutions
- Producing compelling sales tools, training, and resources for key stakeholders
- Customizing product messaging for diverse customer markets and segments
- Contributing to key client RFPs and other forms of customer commercial proposals
- Creating 1-to-many strategies to expand the reach and relevance of existing products
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and a deep understanding of consumer trends to drive growth and engagement in the Brazilian market.
📋 Key Responsibilities
✅ Drive growth by expanding the CA&E business across Brazil
✅ Develop a differentiated go-to-market strategy considering advance Digital Marketing, Loyalty, and personalization solutions
✅ Produce compelling sales tools, training, and resources for key stakeholders
✅ Customize product messaging for diverse customer markets and segments
✅ Contribute to key client RFPs and other forms of customer commercial proposals
✅ Create 1-to-many strategies to expand the reach and relevance of existing products
ASSUMPTION: This role involves a mix of strategic planning, sales enablement, and market research to effectively position Mastercard's offerings in the Brazilian market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: Extensive experience (5-10 years) launching and scaling products in dynamic markets
Required Skills:
- Proven leadership skills, influencing high-performance teams
- Strong business acumen and a track record of delivering innovative, customer-centric solutions
- Proven performance and digital marketing skills with knowledge in personalization and AI
- Deep understanding of consumer, industry, and market trends
- Data-driven mindset and analytical skills
- Creative problem-solving abilities with the capacity to generate "out-of-the-box" solutions
- Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments
- Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency
Preferred Skills:
- International and matrixed organizational experience
ASSUMPTION: Candidates should have a strong background in product marketing, digital marketing, and consumer engagement, with a proven track record of driving growth in dynamic markets.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Manager-level role in IT Services and Consulting in São Paulo, Brazil, the estimated salary range is R$ 25,000 - R$ 40,000 per month.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
- Generous time-off policies, including vacation, sick leave, and holidays
- Employee discounts on Mastercard products and services
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the global digital payments and technology industry, with a focus on secure, simple, smart, and accessible transactions.
Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Mastercard was founded in 1966 and has since grown into a global leader in its industry, with a strong reputation for innovation and reliability.
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide
- The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions
- Processing and data analytics
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams. The company's focus on innovation and technology makes it an attractive employer for professionals in related fields.
📊 Role Analysis
Career Level: This role is at the Manager level, with the opportunity to influence high-performance teams and drive strategic initiatives.
Reporting Structure: The Manager, Consumer Acquisition and Engagement, Product Marketing, reports directly to the Head of Consumer Acquisition and Engagement, Product Marketing, Brazil.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements depending on business needs and team preferences.
Growth Opportunities:
- Potential to expand responsibilities and take on additional challenges as the business grows
- Opportunities to work on cross-functional projects and collaborate with teams across the organization
- Access to professional development and training opportunities to support career growth
ASSUMPTION: This role offers the opportunity to drive strategic initiatives and influence high-performance teams, with potential for career growth and exposure to diverse projects and teams.
🌍 Location & Work Environment
Office Type: Mastercard's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2200 Mastercard Blvd, O'Fallon, MO 63368, US (global headquarters); Praca das Nacoes Unidas, Sao Paulo, SP 01449-010, BR (São Paulo office)
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant business ecosystem and a diverse population
- The city is known for its cultural attractions, including museums, theaters, and festivals
- São Paulo has a subtropical climate, with mild winters and warm, humid summers
Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: Working in São Paulo offers the opportunity to live and work in a dynamic, multicultural city with a strong business environment and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Head of Consumer Acquisition and Engagement, Product Marketing, Brazil
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Market research and analysis capabilities
- Communication and presentation skills
- Leadership and team management abilities
- Cultural fit and alignment with Mastercard's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Brazilian market and consumer trends in your application materials
- Prepare examples of your past achievements in driving growth and engagement for consumer-focused products or services
- Research Mastercard's business and industry to show your enthusiasm and preparation for the interview
ATS Keywords: Consumer Acquisition, Consumer Engagement, Product Marketing, Digital Marketing, Loyalty, Personalization, AI, Brazil, Market Intelligence, Sales Enablement, Go-to-Market Strategy, Growth, Strategic Planning
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, market research, and communication skills, as well as their cultural fit with Mastercard's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using a range of marketing, data analysis, and project management tools to effectively perform the responsibilities of this role.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to ourselves
- Including everyone
- Partnering at the speed of life
- Performance is our way of life
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Data-driven and analytical
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody Mastercard's values in your daily work?
- Can you provide an example of a time when you drove growth and engagement for a consumer-focused product or service?
- How do you approach working in a dynamic, fast-paced environment, and how do you adapt to change?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Mastercard's values and work style, as well as their ability to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Navigating a large, matrixed organization with multiple stakeholders
- Balancing strategic planning with day-to-day sales enablement tasks
- Keeping up with rapidly evolving consumer trends and market dynamics
- Managing a team remotely, with potential language barriers and time zone differences
ASSUMPTION: Candidates should be prepared to face these potential challenges and demonstrate their ability to manage multiple priorities, adapt to change, and work effectively in a matrixed organization.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth and engagement for consumer-facing products and services in the Brazilian market
- Similar roles in other regions may have different market dynamics, consumer trends, and competitive landscapes
- Career progression in this role may involve expanding responsibilities, taking on additional challenges, or transitioning to a regional or global role within Mastercard's Consumer Acquisition and Engagement team
ASSUMPTION: Candidates should understand the unique aspects of this role and be prepared to demonstrate their ability to drive growth and engagement in the Brazilian market.
📝 Sample Projects
- Developing a go-to-market strategy for a new loyalty program in Brazil
- Conducting market research to identify consumer trends and preferences for digital payment solutions
- Creating sales enablement materials, such as product sheets, pitch decks, and training modules, for Mastercard's Consumer Acquisition and Engagement offerings
ASSUMPTION: These sample projects illustrate the strategic, market research, and sales enablement aspects of the role, as well as the need to stay up-to-date with consumer trends and market dynamics.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader organizational structure, and who are the key stakeholders?
- What are the most pressing challenges facing the Consumer Acquisition and Engagement team in Brazil, and how can this role address them?
- What opportunities are there for career growth and development within this role and the broader organization?
- How does Mastercard support work-life balance for its employees, particularly for those working in remote or hybrid arrangements?
ASSUMPTION: These questions help candidates understand the team dynamics, organizational structure, and career growth opportunities for this role, as well as Mastercard's approach to work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on driving growth and engagement for consumer-facing products or services
- Prepare examples of your past achievements in market research, strategic planning, and sales enablement for consumer-focused products or services
- Research Mastercard's business and industry to show your enthusiasm and preparation for the interview
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
