Manager, Consumer Acquisition and Engagement, Product Marketing

📌 Core Information

🔹 Job Title: Manager, Consumer Acquisition and Engagement, Product Marketing

🔹 Company: Mastercard

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth of Consumer Acquisition & Engagement business in Brazil
• Developing differentiated go-to-market strategies
• Producing sales enablement materials and customizing product messaging
• Collaborating with cross-functional teams to deliver innovative solutions
• Leveraging market intelligence to position Mastercard's offerings effectively

ASSUMPTION: This role requires a strategic mindset, strong business acumen, and the ability to thrive in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Lead the expansion of the Consumer Acquisition & Engagement business across Brazil

✅ Develop and execute go-to-market strategies for key CA&E marketing services and platforms

✅ Produce compelling sales tools, training, and resources for key stakeholders

✅ Tailor product narratives for diverse customer markets and segments

✅ Contribute to key client RFPs and other forms of customer commercial proposals

✅ Create 1-to-many strategies to expand the reach and relevance of existing products

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in product marketing, with a focus on consumer acquisition and engagement

Required Skills:

• Proven leadership skills and the ability to influence high-performance teams
• Strong business acumen and a track record of delivering innovative, customer-centric solutions
• Proven performance and digital marketing skills, with knowledge in personalization and AI
• Deep understanding of consumer, industry, and market trends
• Data-driven mindset and analytical skills
• Creative problem-solving abilities and the capacity to build alignment across diverse teams
• Growth-oriented and adaptable, with the ability to thrive in rapidly evolving environments
• Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency

Preferred Skills:

• International and matrixed organizational experience

ASSUMPTION: Candidates with experience in the payments industry or a related field may have an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager-level role in São Paulo, Brazil, the estimated salary range is R$ 25,000 - R$ 40,000 per month.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous time-off policies
• Tuition assistance and professional development opportunities
• Employee discounts and perks

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for remote work)

ASSUMPTION: Salary and benefits information is based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global digital payments industry, facilitating secure, simple, smart, and accessible transactions worldwide.

Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Mastercard was founded in 1966 and has since grown into a leading technology company, powering economies and empowering people in over 200 countries and territories.

Company Description:

• Mastercard's mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere.
• The company supports a wide range of digital payments choices, making transactions safe, simple, smart, and accessible.
• Mastercard's Services organization is a key growth engine, delivering innovative solutions that help customers thrive.

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing

Company Website: https://www.mastercard.com/

ASSUMPTION: Mastercard's large size and global presence offer opportunities for career growth and exposure to diverse projects and markets.

📊 Role Analysis

Career Level: This role is at the Manager level, requiring strategic decision-making, team leadership, and cross-functional collaboration.

Reporting Structure: The Manager, Consumer Acquisition and Engagement, Product Marketing, reports directly to the Head of Consumer Acquisition & Engagement, Product Marketing, Brazil.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work.

Growth Opportunities:

• Potential to expand responsibilities and impact across the broader Latin America region
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development and training opportunities

ASSUMPTION: This role offers opportunities for career growth and development within Mastercard's expanding Services organization.

🌍 Location & Work Environment

Office Type: Mastercard's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2000 Purchase St, Purchase, NY 10577, US (Global Headquarters); Chausee de Tervuren 198A, Waterloo, 1410, BE (European Headquarters); 3 Fraser Street, Level 17, Duo Tower, Singapore, 189352, SG (Asia Pacific Headquarters); and other locations worldwide

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant business ecosystem and a diverse talent pool.
• The city is known for its cultural attractions, including museums, theaters, and festivals, as well as its culinary scene.
• São Paulo has a subtropical climate, with mild winters and warm, humid summers.

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for remote work.

ASSUMPTION: São Paulo offers a dynamic, multicultural work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Talent Acquisition team
• Behavioral and technical interviews with hiring managers and team members
• Final interview with the Head of Consumer Acquisition & Engagement, Product Marketing, Brazil
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving
• Cross-functional collaboration and stakeholder management
• Market intelligence and competitive analysis
• Product marketing and go-to-market strategy development
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Mastercard's business and the Consumer Acquisition & Engagement product suite
• Prepare examples of your go-to-market strategies, sales enablement materials, and product narratives
• Be ready to discuss your approach to market intelligence and competitive analysis

ATS Keywords: Consumer Acquisition, Consumer Engagement, Product Marketing, Go-To-Market Strategy, Sales Enablement, Market Intelligence, Competitive Analysis, Digital Marketing, Personalization, AI

ASSUMPTION: Mastercard's interview process is designed to assess candidates' skills, cultural fit, and potential impact on the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing for our customers, partners, and colleagues
• One Mastercard, united as a team
• Inclusive and respectful culture where everyone has equal opportunity to thrive
• Diverse perspectives enrich our business, our cultures, and our communities
• Agile and innovative, anticipating and embracing change

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and collective success
• Data-driven and analytical, with a strong emphasis on market intelligence and competitive analysis
• Agile and adaptable, with the ability to thrive in a dynamic, fast-paced environment
• Results-oriented, with a focus on delivering high-quality work and achieving measurable outcomes

Self-Assessment Questions:

• How do your personal values align with Mastercard's company values?
• How have you demonstrated your ability to thrive in a dynamic, fast-paced environment in previous roles?
• How do you approach cross-functional collaboration and stakeholder management, and can you provide an example of a successful outcome?

ASSUMPTION: Mastercard's culture is inclusive, collaborative, and focused on delivering exceptional results for customers and partners.

⚠️ Potential Challenges

• The role requires a strategic mindset and the ability to balance tactical execution with long-term planning
• Candidates may face competition from internal and external candidates with relevant experience
• The role may require occasional travel to other Mastercard offices or client sites
• The dynamic nature of the payments industry may present unique challenges and opportunities

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a focus on continuous learning and development.

📈 Similar Roles Comparison

• Compared to related roles in marketing or product management, this role places a greater emphasis on consumer acquisition and engagement strategies
• In the broader payments industry, Mastercard is known for its innovative solutions and commitment to driving customer success
• Career paths in this role may lead to expanded responsibilities across the broader Latin America region or within Mastercard's global Services organization

ASSUMPTION: This role offers unique opportunities for career growth and development within Mastercard's expanding Services organization.

📝 Sample Projects

• Developing a go-to-market strategy for a new consumer engagement platform in Brazil
• Creating sales enablement materials and product narratives for a suite of marketing services and platforms
• Conducting market intelligence and competitive analysis to inform product positioning and messaging

ASSUMPTION: These sample projects illustrate the strategic, tactical, and cross-functional nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader Consumer Acquisition & Engagement product suite and Mastercard's global Services organization?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does Mastercard support the professional development and career growth of its employees?
• What are the key challenges and opportunities facing the Consumer Acquisition & Engagement team in the Brazilian market?
• How does Mastercard foster a culture of inclusion and diversity, and what initiatives are in place to support these values?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the organization, and help you make an informed decision about your fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your go-to-market strategies, sales enablement materials, and product narratives
• Be ready to discuss your approach to market intelligence and competitive analysis
• Follow up with the Mastercard Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.