📌 Core Information
🔹 Job Title: Manager - Consumer Marketing
🔹 Company: Eli Lilly and Company
🔹 Location: Sesto Fiorentino, Tuscany, Italy
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive consumer-directed marketing plans
- Leading a growing consumer team and cross-functional teams for successful product launches and consumer engagement
- Utilizing market research and consumer insights to identify growth opportunities
- Collaborating with various departments to optimize product positioning and messaging
- Managing consumer marketing budgets and assessing campaign effectiveness
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a cross-functional environment. The ideal candidate will have a proven track record in consumer marketing and experience working with data-driven decision-making.
📋 Key Responsibilities
✅ Develop and implement comprehensive consumer-directed marketing plans in close partnership with local brand teams and global colleagues
✅ Execute with excellence across priority consumer initiatives
✅ Develop and deliver consumer campaigns that lead to customer satisfaction and trust, while seeking business opportunities
✅ Lead a growing consumer team over time, as well as cross-functional teams to ensure successful product launches, brand building, and consumer engagement initiatives
✅ Utilize market research and consumer insights to identify opportunities for growth and differentiation
✅ Collaborate with brand teams, communications, medical affairs, and market access teams to optimize product positioning and messaging
✅ Manage consumer marketing budgets and assess the effectiveness of consumer-directed marketing campaigns
✅ Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly
✅ Develop the awareness and trust of the Lilly Masterbrand
✅ Develop consumer partnerships to increase both brand awareness and target markets
✅ Develop, together with the dedicated function in PRA, B2B retail partnerships/ecosystem to increase both brand awareness and target markets
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Master’s degree in marketing, Business Administration, or a related field
Experience: 3+ years of experience in consumer marketing, preferably from a consumer product goods, tech, or similar industry
Required Skills:
- Proven experience in consumer marketing with the ability to understand customer insights and create culturally relevant, engaging content that meets country regulations
- Strong analytical skills and experience with data-driven marketing decision-making; understands leading and lagging metrics
- Excellent communication and leadership skills, particularly in cross-functional collaboration, decision-making, and leading without authority
- Experience in organizational change management and the ability to influence senior leaders for key strategic decisions
- Ability to work collaboratively in a fast-paced and dynamic environment
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in Italian
ASSUMPTION: While experience in the pharmaceutical industry is not required, it may be beneficial for understanding the unique aspects of marketing pharmaceutical products.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
- Generous paid time off and holiday schedule
- Employee discounts on Lilly products
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:00 PM (local time)
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Eli Lilly and Company operates in the pharmaceutical manufacturing industry, focusing on developing and marketing pharmaceutical products and biotechnology drugs
Company Size: Eli Lilly and Company is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams
Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly. The company has a rich history of innovation and commitment to improving the lives of patients worldwide
Company Description:
- Eli Lilly and Company is a global healthcare leader dedicated to discovering and developing medicines that help people live longer, healthier, and more active lives
- The company focuses on areas of high unmet medical need, including diabetes, cancer, autoimmunity, and neuroscience
- Eli Lilly and Company is committed to improving the understanding and management of disease, as well as giving back to communities through philanthropy and volunteerism
Company Specialties:
- Pharmaceutical Development
- Pharmaceuticals
- Biotech and Biopharmaceuticals
Company Website: www.lilly.com
ASSUMPTION: Eli Lilly and Company's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams. The company's commitment to innovation and improving patients' lives makes it an attractive employer in the pharmaceutical industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, leadership, and hands-on execution
Reporting Structure: The Consumer Marketing Manager will report directly to the Head of Consumer Marketing and work closely with local brand teams, global colleagues, and cross-functional teams
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings and collaboration with global colleagues
Growth Opportunities:
- As the consumer marketing function grows, there may be opportunities for the role to evolve into a leadership position within the team
- The diverse nature of Eli Lilly and Company's product portfolio offers opportunities to gain experience in various therapeutic areas
- The company's global presence provides opportunities for international assignments or collaboration with global colleagues
ASSUMPTION: This role offers opportunities for career growth and development within the consumer marketing function and the broader organization. The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges.
🌍 Location & Work Environment
Office Type: Eli Lilly and Company's Sesto Fiorentino office is a modern, collaborative workspace designed to foster innovation and productivity
Office Location(s): Sesto Fiorentino, Italy
Geographic Context:
- Sesto Fiorentino is located in the Tuscany region of Italy, known for its rich history, culture, and natural beauty
- The area offers a high quality of life, with access to excellent healthcare, education, and recreational opportunities
- Sesto Fiorentino is well-connected by public transportation, making it easy to commute to nearby cities such as Florence and Prato
Work Schedule: The typical work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM (local time), with flexibility for meetings and collaboration with global colleagues
ASSUMPTION: The Sesto Fiorentino office offers a modern, collaborative work environment that supports productivity and innovation. The location in the Tuscany region provides a high quality of life and access to cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Head of Consumer Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and communication skills
- Understanding of consumer marketing principles and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with data-driven decision-making and consumer marketing campaigns
- Demonstrate your understanding of the pharmaceutical industry and Eli Lilly and Company's mission and values
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
ATS Keywords: Consumer Marketing, Data Analytics, Leadership, Communication, Market Research, Cross-Functional Collaboration, Strategic Decision-Making, Organizational Change Management, Customer Insights, Brand Building, Consumer Engagement, Budget Management, Regulatory Compliance, Creative Thinking, Team Management, Partnership Development
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Consumer marketing software and platforms (e.g., Google Analytics, social media management tools)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellent
- Patient-centered
- Innovation
- Determination
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do I have a proven track record of success in consumer marketing, with a strong understanding of customer insights and data-driven decision-making?
- Am I comfortable working in a cross-functional, collaborative environment and leading without direct authority?
- Do I share Eli Lilly and Company's commitment to improving the lives of patients worldwide?
ASSUMPTION: Candidates who align with Eli Lilly and Company's values and work style are more likely to be successful in this role and contribute to the company's mission and goals.
⚠️ Potential Challenges
- The consumer marketing function is still relatively new within Eli Lilly and Company, which may present challenges in terms of established processes and resources
- The role requires a high degree of collaboration and communication with various teams and stakeholders, which may present challenges in terms of aligning expectations and priorities
- The pharmaceutical industry is subject to strict regulations and compliance requirements, which may present challenges in terms of marketing and promoting products
- The role may require occasional travel for meetings and collaboration with global colleagues, which may present challenges in terms of work-life balance
ASSUMPTION: The ideal candidate for this role will be proactive in addressing challenges and seeking out opportunities for growth and improvement within the consumer marketing function and the broader organization.
📈 Similar Roles Comparison
- Compared to related roles in consumer product goods or tech industries, this role offers the opportunity to apply consumer marketing principles to the unique challenges and regulations of the pharmaceutical industry
- This role offers the opportunity to work for a global healthcare leader with a strong commitment to improving the lives of patients worldwide
- Compared to other marketing roles within Eli Lilly and Company, this role offers the opportunity to focus specifically on consumer marketing and drive innovation in this critical area
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to related roles in other industries or within Eli Lilly and Company. This will help them determine if the role is the right fit for their career goals and aspirations.
📝 Sample Projects
- Developing and executing a consumer marketing campaign to launch a new Lilly medicine in the Italian market
- Conducting market research to understand consumer behavior and preferences in the Italian pharmaceutical market
- Collaborating with cross-functional teams to optimize product positioning and messaging for a Lilly brand in the Italian market
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Consumer Marketing Manager may be involved in. The specific projects and priorities will depend on the team's goals and the broader organization's needs.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the consumer marketing function within Eli Lilly and Company, and how this role will contribute to its growth and development?
- How does the Consumer Marketing Manager role collaborate with and support the broader marketing and commercial teams within Eli Lilly and Company?
- What are the key priorities for the Consumer Marketing Manager in the first 90 days in this role?
- How does Eli Lilly and Company support the professional development and growth of its employees, particularly in the consumer marketing function?
- What are the most challenging aspects of marketing pharmaceutical products in the Italian market, and how can this role address those challenges?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the broader organization. Candidates should tailor their questions to their specific interests and concerns about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://lilly.wd5.myworkdayjobs.com/LLY/job/Italy-Sesto-Fiorentino/Manager---Consumer-Marketing_R-89936-1
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Eli Lilly and Company's mission, values, and recent news
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
- Follow up with the hiring manager or HR department after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
