Manager - Consumer Marketing

📌 Core Information

🔹 Job Title: Manager - Consumer Marketing

🔹 Company: Eli Lilly and Company

🔹 Location: Sesto Fiorentino, Tuscany, Italy

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing consumer-directed marketing plans
• Leading cross-functional teams for product launches and consumer engagement initiatives
• Utilizing market research and consumer insights to drive growth and differentiation
• Collaborating with various teams to optimize product positioning and messaging

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement comprehensive consumer-directed marketing plans

✅ Execute with excellence across priority consumer initiatives

✅ Develop and deliver consumer campaigns that lead to customer satisfaction and trust

✅ Lead a growing consumer team and cross-functional teams for successful product launches and brand building initiatives

✅ Utilize market research and consumer insights to identify opportunities for growth and differentiation

✅ Collaborate with brand teams, communications, medical affairs, and market access teams to optimize product positioning and messaging

✅ Manage consumer marketing budgets and assess the effectiveness of consumer-directed marketing campaigns

✅ Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly

✅ Develop the awareness and trust of the Lilly Masterbrand

✅ Develop consumer partnerships to increase both brand awareness and target markets

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and leadership skills.

🎯 Required Qualifications

Education: Master’s degree in marketing, Business Administration, or a related field

Experience: 3+ years of experience in consumer marketing, preferably from a consumer product goods, tech, or related industry

Required Skills:

• Proven experience in consumer marketing with the ability to understand customer insights and create culturally relevant, engaging content that meets country regulations
• Strong analytical skills and experience with data-driven marketing decision-making; understands leading and lagging metrics
• Excellent communication and leadership skills, particularly in cross-functional collaboration, decision-making, and leading without authority
• Experience in organizational change management and the ability to influence senior leaders for key strategic decisions
• Ability to work collaboratively in a fast-paced and dynamic environment

Preferred Skills:

• Experience in the pharmaceutical or healthcare industry
• Fluency in Italian and English

ASSUMPTION: Given the global nature of Eli Lilly, proficiency in additional languages may be beneficial but not required.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research and company size)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• On-site fitness centers and wellness programs

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: Salary range is estimated based on market research and company size. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Eli Lilly and Company operates in the pharmaceutical manufacturing industry, focusing on developing and marketing pharmaceutical drugs, including biotechnology and biopharmaceuticals.

Company Size: Eli Lilly and Company has 10,001+ employees globally, providing ample opportunities for career growth and collaboration.

Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly, with its headquarters in Indianapolis, Indiana, USA.

Company Description:

• Eli Lilly and Company is a global healthcare leader dedicated to improving the lives of people around the world.
• The company discovers, develops, and delivers medicines to treat some of the world's most significant health challenges.
• Eli Lilly and Company is committed to fostering an inclusive and diverse work environment that values collaboration, innovation, and excellence.

Company Specialties:

• Pharmaceutical Development
• Pharmaceuticals
• Biotech and Biopharmaceuticals

Company Website: http://www.lilly.com/

ASSUMPTION: Eli Lilly and Company's global presence and commitment to innovation make it an attractive employer for professionals seeking international career opportunities.

📊 Role Analysis

Career Level: This role is at the manager level, offering opportunities for leadership and strategic decision-making.

Reporting Structure: The Consumer Marketing Manager will report directly to the Director of Consumer Marketing and work closely with various teams, including brand teams, communications, medical affairs, and market access teams.

Work Arrangement: This role is on-site, with the primary office location in Sesto Fiorentino, Italy. However, some flexibility for remote work may be available for specific tasks or projects.

Growth Opportunities:

• Potential to lead and grow a consumer team over time
• Opportunities to collaborate with global colleagues and gain international experience
• Chance to work on high-impact projects that directly influence the company's strategic objectives

ASSUMPTION: Given Eli Lilly and Company's global presence and commitment to employee development, there are ample opportunities for career growth and advancement within the organization.

🌍 Location & Work Environment

Office Type: The primary office is a corporate headquarters with a professional and collaborative work environment.

Office Location(s): Sesto Fiorentino, Tuscany, Italy

Geographic Context:

• The office is located in the heart of Tuscany, offering easy access to cultural attractions, historical sites, and natural beauty.
• The region is known for its high quality of life, with a rich cultural heritage, excellent food, and wine, and a mild Mediterranean climate.
• Sesto Fiorentino is well-connected by public transportation, with easy access to Florence and other major cities in the region.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs and a results-driven approach to work-life balance.

ASSUMPTION: The work environment at Eli Lilly and Company is collaborative, innovative, and focused on driving results through teamwork and strategic decision-making.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral interviews with hiring managers and team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Leadership and communication skills
• Cross-functional collaboration and teamwork
• Adaptability and resilience in a fast-paced environment
• Cultural fit and alignment with Eli Lilly and Company's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss specific examples of your experience in consumer marketing, data-driven decision-making, and leadership
• Research Eli Lilly and Company's mission, values, and recent initiatives to demonstrate your enthusiasm and alignment with the organization

ATS Keywords: Consumer Marketing, Data Analytics, Market Research, Cross-Functional Collaboration, Leadership, Communication, Organizational Change Management, Customer Insights

ASSUMPTION: Given Eli Lilly and Company's global presence and commitment to innovation, the interview process may involve assessments of cultural fit, language proficiency, and adaptability to a diverse and international work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Consumer marketing software and platforms (e.g., social media management tools, CRM, marketing automation)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and initiatives the Consumer Marketing Manager is working on.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellent
• Patient-centered
• Inclusive
• Collaborative

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and open to feedback and continuous learning

Self-Assessment Questions:

• How do you embody Eli Lilly and Company's values in your daily work?
• Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
• How do you approach continuous learning and professional development in a fast-paced environment?

ASSUMPTION: Eli Lilly and Company values a diverse and inclusive work environment, and candidates who can demonstrate their ability to thrive in a multicultural and collaborative setting will be well-suited to this role.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the role may require adaptability and resilience
• Collaborating with global colleagues and teams may present cultural and time zone challenges
• Managing consumer marketing budgets effectively may require strong financial acumen and strategic planning
• The competitive nature of the pharmaceutical industry may present challenges in driving consumer engagement and market share

ASSUMPTION: Given the strategic and leadership nature of this role, the Consumer Marketing Manager will face challenges that require strong problem-solving skills, adaptability, and resilience.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on consumer marketing and requires a deep understanding of consumer behavior and market dynamics
• This role offers the opportunity to work in the pharmaceutical industry, which presents unique challenges and rewards compared to other industries
• Career progression in this role may lead to leadership positions within Eli Lilly and Company's consumer marketing organization or other related functions

ASSUMPTION: Given Eli Lilly and Company's global presence and commitment to innovation, this role offers unique opportunities for career growth and development within the organization.

📝 Sample Projects

• Developing and executing a consumer marketing campaign to launch a new Lilly medicine in the Italian market
• Conducting market research to identify consumer trends and preferences in the consumer health sector
• Collaborating with global colleagues to develop and implement a global consumer marketing strategy for an existing Lilly medicine

ASSUMPTION: The specific projects the Consumer Marketing Manager will work on will vary depending on the company's strategic objectives and market needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the consumer marketing organization?
• How does Eli Lilly and Company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Eli Lilly and Company approach innovation and continuous improvement in its consumer marketing strategies?
• What are the most significant challenges facing the consumer marketing organization, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.lilly.com/us/en/job/R-89936/Manager-Consumer-Marketing
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Eli Lilly and Company's mission, values, and recent initiatives
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.