📌 Core Information
🔹 Job Title: Manager, Consumer PR, Wines
🔹 Company: The Wonderful Company
🔹 Location: West Los Angeles, California, United States
🔹 Job Type: Full-time, Hybrid (In-office Monday-Wednesday, Remote Thursday-Friday)
🔹 Category: Public Relations, Wine Industry
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of consumer PR efforts for luxury wine brands
- Media relations and event management for JUSTIN Vineyards & Winery, Landmark Vineyards, and Lewis Cellars
- Cross-functional collaboration with marketing, advertising, research, and legal teams
- Team leadership and development with three direct reports
- Contribution to strategic and creative thinking for a global brand portfolio
ASSUMPTION: This role requires a strong understanding of the wine industry and experience in consumer PR. The position involves regular travel to California's wine regions and additional locations for events.
📋 Key Responsibilities
✅ Develop and execute strategic PR plans for wine brands
✅ Manage event sponsorships, collaborations, and partnerships
✅ Oversee trade and consumer media relations, influencer programs, and outreach
✅ Define and develop brand voice for targeted audiences
✅ Oversee wine scoring and submissions
✅ Lead the development of message guides, event briefings, and other correspondence
✅ Identify and implement out-of-the-box third-party projects
✅ Collaborate with senior management and cross-functional teams
✅ Work closely with winery hospitality teams to coordinate media and influencer trips
✅ Build relationships with celebrity, cultural, and influential tastemakers
✅ Evaluate media inquiries and interview opportunities
✅ Oversee organic social media strategy for the wine portfolio
✅ Create and manage client budgets and allocations
✅ Oversee team to deliver results and encourage internal growth
ASSUMPTION: This role requires strong project management, writing, and presentation skills. The position involves regular travel and working non-traditional hours for events.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Public Relations, English, Marketing, Events, or Hospitality
Experience: At least 5-8 years of communications experience, including wine, in an agency or corporate environment
Required Skills:
- Proven experience developing and executing consumer-facing integrated PR campaigns
- Strong knowledge of media relations, press release writing, and message development
- Confidence operating high-profile events autonomously
- Excellent project management, writing, research, and presentation skills
- Self-motivated team player with a solution-oriented mindset
- Knowledge of standard PR tools (MuckRack, PR Newswire/Businesswire, media monitoring services, Microsoft Office, etc.)
- Ability to adapt to change and thrive in a fast-paced environment
Preferred Skills:
- WSET 1 or higher training
- Experience working with luxury wine brands
ASSUMPTION: Candidates with experience in the wine industry and a strong understanding of luxury wine brands will be preferred.
💰 Compensation & Benefits
Salary Range: $105,000 - $115,000 per year, plus discretionary bonus
Benefits:
- Medical, vision, and dental coverage
- 401k with match eligibility
- Online physician consultations, virtual mental health resources, life coaching, employee community groups, cash rewards for healthy habits, and fitness reimbursements
- Career advancement opportunities, learning and development resources, mentorship program, and continuous improvement training
- Corporate social responsibility initiatives and community service projects
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (in-office Monday-Wednesday, remote Thursday-Friday)
ASSUMPTION: The salary range provided is based on industry standards for a manager-level position in the public relations field. The benefits package is comprehensive and includes wellness programs, learning and development opportunities, and corporate social responsibility initiatives.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on health and wellness. The company's brands include FIJI Water, Wonderful Pistachios, POM Wonderful, JUSTIN Wine, and Teleflora, among others.
Company Size: The Wonderful Company has 1,001-5,000 employees worldwide, with a headquarters in Los Angeles, California.
Founded: The Wonderful Company was founded by Stewart and Lynda Resnick in 1987.
Company Description:
- The Wonderful Company is a privately held company with a strong commitment to corporate social responsibility, including environmental sustainability, charitable giving, and innovative health and wellness programs.
- The company's connection to consumers has health at its heart and giving back in its DNA.
- The Wonderful Company's portfolio includes brands such as FIJI Water, Wonderful Pistachios, POM Wonderful, JUSTIN Wine, and Teleflora.
Company Specialties:
- Nut processing and distribution
- Water and beverage production
- Consumer packaged goods
- Agribusiness
Company Website: wonderful.com
ASSUMPTION: The Wonderful Company's commitment to corporate social responsibility and wellness programs makes it an attractive employer for candidates seeking a meaningful and fulfilling career.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: This role reports directly to the Director of Consumer Public Relations for FIJI Water and Wines.
Work Arrangement: Hybrid (in-office Monday-Wednesday, remote Thursday-Friday)
Growth Opportunities:
- Career advancement opportunities within the Wonderful Agency and The Wonderful Company's diverse family of brands and business units
- Learning and development resources, including People Manager and leadership training, webinars, and eLearning courses
- Mentorship program and continuous improvement training
ASSUMPTION: This role offers strong growth potential within a large, privately held company with a diverse portfolio of brands.
🌍 Location & Work Environment
Office Type: Hybrid (in-office Monday-Wednesday, remote Thursday-Friday)
Office Location(s): West Los Angeles, California, United States
Geographic Context:
- Los Angeles is the second-most populous city in the United States, with a diverse and vibrant cultural scene
- The city offers a Mediterranean climate, with mild winters and warm summers
- Los Angeles is known for its entertainment industry, with numerous film, television, and music production companies based in the city
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement
ASSUMPTION: Los Angeles offers a dynamic work environment with numerous cultural and entertainment opportunities. The hybrid work arrangement provides flexibility while maintaining an in-office presence for collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of Consumer Public Relations
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Media relations and event management experience
- Writing and presentation skills
- Leadership and team management abilities
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the wine industry and luxury wine brands in your application materials
- Prepare for behavioral interview questions that focus on your experience with strategic planning, media relations, and event management
- Be ready to discuss your familiarity with the Wonderful Company and its brands
ATS Keywords: Consumer PR, Wine Industry, Luxury Brands, Media Relations, Event Management, Strategic Planning, Team Leadership, Wine Knowledge, WSET
ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, media relations, and event management skills, as well as their understanding of the wine industry and luxury wine brands.
🛠️ Tools & Technologies
- MuckRack
- PR Newswire/Businesswire
- Media monitoring services
- Microsoft Office
- Social media platforms (Facebook, Instagram, Twitter)
- Wine industry-specific tools (WSET, wine scoring databases)
ASSUMPTION: This role requires proficiency in standard PR tools, as well as an understanding of wine industry-specific tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Stewardship
Work Style:
- Fast-paced and entrepreneurial
- Focused on creative excellence and strategic thinking
- Collaborative and team-oriented
- Adaptable and open to new ideas
Self-Assessment Questions:
- How do you align with the company's values of integrity, excellence, innovation, collaboration, and stewardship?
- How comfortable are you working in a fast-paced, entrepreneurial environment with a focus on creative excellence and strategic thinking?
- How do you approach collaboration and teamwork in a hybrid work arrangement?
ASSUMPTION: The Wonderful Company values a strong cultural fit with its employees, emphasizing integrity, excellence, innovation, collaboration, and stewardship. Candidates should be comfortable working in a fast-paced, entrepreneurial environment and be open to new ideas.
⚠️ Potential Challenges
- Regular travel to California's wine regions and additional locations for events
- Working non-traditional hours for events
- Managing a team with three direct reports
- Balancing multiple brands and event sponsorships
- Adapting to a fast-paced, entrepreneurial work environment
ASSUMPTION: This role requires strong project management, leadership, and adaptability skills to overcome potential challenges related to travel, work hours, team management, and the fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on luxury wine brands and the Wonderful Company's portfolio
- Similar roles in the wine industry may focus on specific brands or regions, rather than a global portfolio
- Career paths in the wine industry may include specializations in marketing, sales, or hospitality, rather than public relations
ASSUMPTION: This role offers a unique opportunity to work with a global portfolio of luxury wine brands, rather than focusing on a specific brand or region. The career path for this role may include specializations in public relations, rather than marketing, sales, or hospitality.
📝 Sample Projects
- Developing and executing a strategic PR plan for the launch of a new luxury wine brand
- Managing a high-profile event for a luxury wine brand, including celebrity appearances and media outreach
- Creating and implementing an influencer outreach program to increase brand awareness for a portfolio of wine brands
ASSUMPTION: These sample projects demonstrate the strategic thinking, media relations, and event management skills required for this role, as well as the candidate's understanding of the wine industry and luxury wine brands.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for the Wonderful Company's wine portfolio?
- What are the key priorities for this role in the first 90 days?
- How does the Wonderful Agency collaborate with other departments and brands within the Wonderful Company?
- What opportunities are there for growth and development within the Wonderful Agency and the Wonderful Company?
- How does the Wonderful Company support work-life balance for its employees?
ASSUMPTION: These key questions help the candidate understand the role's context within the Wonderful Company, its priorities, and growth opportunities, as well as the company's work-life balance policies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with strategic planning, media relations, and event management
- Be ready to discuss your familiarity with the Wonderful Company and its brands
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
