Manager, Content and Campaigns

📌 Core Information

🔹 Job Title: Manager, Content and Campaigns

🔹 Company: Onit

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategy and integrated marketing campaigns to fuel pipeline growth
• Creating compelling content that resonates with target audience and aligns messaging across channels
• Collaborating with cross-functional teams (demand generation, product marketing, sales, customer success) to craft engaging content and execute strategic campaigns
• Managing external writers, agencies, and designers to scale content production
• Analyzing and reporting on campaign performance to optimize for engagement and conversion

ASSUMPTION: This role requires a balance of creativity and data-driven decision making. The ideal candidate will have a strong understanding of content marketing, demand generation, and SaaS buyer journeys.

📋 Key Responsibilities

✅ Content Strategy & Development:

• Own and execute the content strategy to engage prospects and customers throughout the buyer journey
• Develop high-quality content, including whitepapers, case studies, blog posts, webinars, videos, and email nurtures
• Collaborate with product marketing to create messaging that effectively positions Onit's solutions and communicates value
• Optimize content for SEO and distribution across owned, earned, and paid channels

✅ Campaign Management:

• Plan and execute integrated marketing campaigns that drive awareness, lead generation, and pipeline acceleration
• Align campaign themes and messaging with sales initiatives, product launches, and industry trends
• Coordinate across marketing functions to ensure cohesive campaign execution
• Analyze and report on campaign performance, optimizing for engagement and conversion

✅ Cross-functional Collaboration:

• Work closely with sales to develop enablement content and support pipeline acceleration initiatives
• Partner with demand generation to align content with paid, email, and ABM strategies
• Collaborate with customer marketing to create advocacy content and success stories

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in content marketing, campaign management, or a related marketing role in B2B SaaS, with 2+ years of experience managing a team

Required Skills:

• Exceptional storytelling and writing skills, with experience creating both short- and long-form content
• Ability to manage multiple projects and collaborate with cross-functional teams
• Experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and analytics platforms (Google Analytics, Salesforce, etc.)
• Familiarity with SEO, paid media, and organic distribution best practices
• Data-driven mindset with the ability to analyze and optimize content and campaigns

Preferred Skills:

• Experience with AI and machine learning in marketing
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience with AI and machine learning in marketing could be beneficial for this role given Onit's focus on AI-native legal operations solutions.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing role in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, remote work with flexible hours and the expectation to be available during core business hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United States. The benefits listed are common for companies of Onit's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Legal Technology

Company Size: 501-1,000 employees (Mid-size company)

Founded: 2011

Company Description:

• Onit is the global leader in AI-native legal operations solutions, transforming legal business processes with purpose-built technology
• Built by legal professionals for legal teams, Onit streamlines workflows, optimizes operations, and addresses critical challenges in contract management, legal spend tracking, matter management, and compliance
• Onit has offices worldwide, with headquarters in Houston, Texas

Company Specialties:

• Process Automation
• Legal Technology
• Online Project Management
• Business Collaboration Tools
• Contract Review and Approval
• Matter Management
• Contract Lifecycle Management
• Legal Holds
• e-Billing
• Enterprise Legal Management
• Legal Software
• Business Process Automation
• Legal Department Operations
• Legal Spend Management
• Workflow Management
• Business Continuity
• NDA Management
• Legal Operations
• Workflow Tool
• Law Department Operations
• Workflow Automation
• Artificial Intelligence
• AI

Company Website: www.onit.com

ASSUMPTION: Onit's focus on AI-native legal operations solutions may require candidates to have some understanding of AI and machine learning, although this is not explicitly stated in the job description.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Full-time, remote work with flexible hours

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact projects and campaigns
• Chance to learn and develop skills in AI and machine learning as they relate to marketing

ASSUMPTION: Given Onit's focus on AI-native legal operations solutions, there may be opportunities for the right candidate to grow into a role that focuses on AI and machine learning in marketing.

🌍 Location & Work Environment

Office Type: Remote work with no physical office location

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a diverse range of cultural, recreational, and professional opportunities
• Remote work allows for flexibility in choosing a living environment that best suits individual preferences
• The United States has a well-established legal technology industry, providing ample networking opportunities

Work Schedule: Full-time, remote work with flexible hours and the expectation to be available during core business hours

ASSUMPTION: While the job description does not specify the expected work hours, it is reasonable to assume that the role will require availability during core business hours to collaborate effectively with the team and other departments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Campaign management and execution
• Collaboration and communication skills
• Data-driven decision making
• Alignment with Onit's company values and culture

Application Tips:

• Highlight relevant experience and achievements in content marketing and campaign management
• Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
• Prepare examples of your content creation and campaign management work to showcase during the interview
• Research Onit's company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: Content Marketing, Campaign Management, Demand Generation, SaaS Buyer Journey, Storytelling, Writing Skills, Project Management, Cross-functional Collaboration, Marketing Automation Tools, Analytics Platforms, SEO, Paid Media, Organic Distribution, Data-driven Mindset

ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's content creation, campaign management, and problem-solving skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Analytics platforms (e.g., Google Analytics, Salesforce)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary depending on Onit's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Remote work with flexible hours
• High degree of collaboration and communication
• Data-driven decision making
• Fast-paced and dynamic environment

Self-Assessment Questions:

• Do you have a strong understanding of content marketing, demand generation, and SaaS buyer journeys?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative, data-driven environment?
• Are you adaptable and able to pivot quickly in response to changing priorities or market conditions?

ASSUMPTION: Onit values candidates who are customer-centric, innovative, collaborative, accountable, and adaptable. Successful candidates will be able to thrive in a remote, data-driven, and dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Collaborating effectively with remote teams and stakeholders
• Keeping up with the latest trends and best practices in content marketing and campaign management
• Balancing creativity and data-driven decision making
• Adapting to changes in priorities or market conditions

ASSUMPTION: These challenges are common to roles in content marketing and campaign management, particularly in a remote work environment and a dynamic industry like legal technology.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Campaign Manager in a B2B SaaS company, but with a focus on the legal technology industry
• Unlike some content marketing roles, this position requires a strong understanding of demand generation principles and the SaaS buyer journey
• Career progression in this role could lead to leadership positions in marketing or specialized roles in AI and machine learning in marketing

ASSUMPTION: While this role shares similarities with other content marketing and campaign management roles, its focus on the legal technology industry and Onit's AI-native solutions makes it unique.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch
• Creating a series of blog posts and whitepapers to establish thought leadership in the legal technology industry
• Executing a multi-channel campaign to generate leads and drive pipeline growth
• Managing a team of external writers, designers, and agencies to create high-quality content at scale

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Manager, Content and Campaigns may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Onit support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a remote, dynamic environment like Onit's?
• How does Onit measure the success of its content marketing and campaign management efforts?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the team's dynamics, and Onit's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in content marketing and campaign management
• Prepare examples of your content creation and campaign management work to showcase during the interview
• Research Onit's company values and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.