📌 Core Information
🔹 Job Title: Manager, Content and Editorial Services
🔹 Company: LCBO
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Retail, Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a team to create editorial and promotional content for LCBO customer touchpoints
- Developing integrated content strategies to support marketing goals and drive sales
- Overseeing content execution across various LCBO-owned print and digital properties
- Providing editorial leadership for feature articles and ensuring content quality and brand standards
- Managing content calendars, reviewing and editing copy, and approving final content
- Leveraging content performance data to optimize messaging strategy and increase customer engagement
- Contributing to annual planning and budgeting, and managing vendor relationships
ASSUMPTION: This role requires a strong background in editorial content, digital platforms, and project management, with a focus on driving sales and enhancing customer experience through compelling storytelling.
📋 Key Responsibilities
✅ Develop and manage integrated content strategies that support marketing goals, drive sales, and elevate the customer experience
✅ Oversee the execution of high-quality editorial and promotional content across various LCBO-owned print and digital properties
✅ Lead content development, translating product priorities into compelling, customer-focused storytelling
✅ Provide editorial leadership for feature articles, guiding story development and ensuring editorial consistency, quality, and alignment to brand standards
✅ Review and refine content across marketing channels to ensure messaging aligns with creative briefs and delivers on marketing objectives
✅ Oversee the editorial review process from initial drafts to final production, editing feature and promotional copy, providing feedback, and approving final content prior to publishing
✅ Leverage content performance data by monitoring dashboards and insights to optimize messaging strategy, including placement, frequency, and visual assets, with the goal of increasing customer engagement and sales
✅ Contribute to annual planning and budgeting, providing input on page counts, freelance support, stock photography, and translation needs. Review and approve vendor estimates, monitor expenses, and adjust production elements as needed
ASSUMPTION: This role involves a high degree of collaboration with various teams, including Marketing, eCommerce, and Product teams, to align content strategies with business goals.
🎯 Required Qualifications
Education: Journalism, Communications, or Public Relations/Advertising Communications degree or diploma
Experience: 5 years in a senior editor or content lead capacity with responsibility for content strategy; feature, promotional, and display writing; substantive editing; copy editing and proofreading for print and digital channels, ideally in a retail marketing environment
Required Skills:
- Solid understanding of editorial content, design, photography, and the production process
- Must be a skilled editor and writer, with ability to think innovatively and work independently
- Strong understanding of marketing principles and digital platforms
- Working experience with digital content management systems, SEO principles, digital analytics, and reporting
- Strong organizational and project management skills, as well as a demonstrated ability to set priorities and meet changing and conflicting deadlines on multiple projects
- Excellent people management skills with experience supervising and motivating staff
Preferred Skills:
- Experience in the retail industry or a related field
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in retail marketing or a related field may have an advantage in this role, as they will be better equipped to understand LCBO's business and customer base.
💰 Compensation & Benefits
Salary Range: $73,027.00 - $127,554.00 per year
Benefits:
- Health/Dental Benefits
- Employee & Family Assistance Program
- Defined Benefit Pension
- Discounts on products and services via Workperks
Working Hours: 36.25 hours per week (Hybrid role)
ASSUMPTION: The salary range provided is based on the information given in the job listing and is typical for a manager-level role in the retail industry in Toronto, Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on the sale of alcoholic beverages
Company Size: 5,001-10,000 employees
Founded: 1927
Company Description:
- At the LCBO, we aim to deliver remarkable experiences as the trusted destination for the world’s wines, beers, and spirits
- We are a best-in-class, customer-first, responsible retailer and wholesaler, supporting our local communities and delivering value to Ontarians
Company Specialties:
- Retail and wholesale of alcoholic beverages
- Responsible retailing and community engagement
- Customer experience and customer service
Company Website: http://www.lcbo.com
ASSUMPTION: The LCBO is a government-owned corporation responsible for the distribution and sale of alcoholic beverages in Ontario, Canada. As such, it operates under specific regulations and guidelines related to responsible retailing and community engagement.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports to the Senior Director, Creative & Content Marketing
Work Arrangement: Hybrid (36.25 hours per week, with a mix of on-site and remote work)
Growth Opportunities:
- Potential for career progression within the LCBO's marketing department or other related areas
- Opportunities to develop leadership and management skills through team supervision and mentoring
- Possibility to gain experience in content strategy, editorial leadership, and project management
ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of content strategy, editorial leadership, and project management.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): 100 Queens Quay East, 9th Floor, Toronto
Geographic Context:
- Toronto is the capital city of the province of Ontario, Canada, and is the most populous city in the country
- The LCBO's headquarters is located in downtown Toronto, near the waterfront, offering easy access to public transportation and various amenities
- The LCBO operates numerous retail stores and distribution centers across Ontario, with this role being based at the corporate office
Work Schedule: Monday to Friday, with flexible hours to accommodate the needs of the role and the team
ASSUMPTION: This role requires a mix of on-site and remote work, with the ability to collaborate effectively with team members in person and virtually. The LCBO's corporate office is located in a central and convenient location in downtown Toronto.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Workday
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the senior director or another senior leader
Key Assessment Areas:
- Content strategy and development skills
- Editorial leadership and storytelling abilities
- Project management and organizational skills
- Cultural fit and alignment with LCBO's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of LCBO's business and customer base through your application materials
- Prepare examples of your editorial leadership, content strategy, and project management skills to discuss during the interview
ATS Keywords: Content strategy, editorial leadership, promotional content, marketing goals, customer experience, digital content, SEO, project management, team management, retail marketing
ASSUMPTION: The LCBO uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your application materials can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Content management systems (CMS) such as Adobe Experience Manager or similar platforms
- Digital analytics tools such as Google Analytics or Adobe Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools such as Asana, Trello, or Microsoft Project
ASSUMPTION: This role requires experience with content management systems, digital analytics tools, and project management software to effectively manage content calendars, review and edit copy, and oversee the editorial review process.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Responsible retailing
- Community engagement
- Integrity and accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering value to customers
Self-Assessment Questions:
- Do you have a strong commitment to responsible retailing and community engagement?
- Are you able to work effectively in a hybrid work environment, collaborating with team members both in person and virtually?
- Do you thrive in a customer-focused and results-driven work culture?
ASSUMPTION: The LCBO values a strong commitment to responsible retailing, community engagement, and customer focus. Candidates who align with these values and are able to work effectively in a hybrid work environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various stakeholders, including marketing, eCommerce, and product teams
- Adapting to changes in content priorities and business goals
- Ensuring consistent and high-quality content across multiple channels and touchpoints
ASSUMPTION: This role presents both opportunities and challenges, including managing multiple projects and deadlines, balancing stakeholder needs, and adapting to changes in content priorities and business goals.
📈 Similar Roles Comparison
- Compared to other content management roles, this position places a greater emphasis on driving sales and enhancing customer experience through compelling storytelling
- In the retail industry, this role is unique in its focus on content strategy and editorial leadership for alcoholic beverages
- Career progression in this role may lead to opportunities in marketing, editorial, or management positions within the LCBO or other retail organizations
ASSUMPTION: This role is unique in its focus on content strategy and editorial leadership for alcoholic beverages within the retail industry. Candidates with experience in retail marketing or a related field may find this role particularly appealing.
📝 Sample Projects
- Developing and implementing a content strategy to drive sales for a new product launch
- Managing a team to create and publish a quarterly magazine featuring LCBO's product offerings and customer stories
- Collaborating with marketing, eCommerce, and product teams to create targeted content campaigns for specific customer segments
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of this role, requiring strong content strategy, editorial leadership, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing department?
- How does the LCBO support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the LCBO approach responsible retailing and community engagement, and how does this role contribute to those efforts?
- What is the typical work-life balance for this role, and how does the LCBO support work-life balance for its employees?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about whether this opportunity aligns with your career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link by 11:59 PM on July 18, 2025
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your editorial leadership, content strategy, and project management skills to discuss during the interview
- If selected for an interview, follow up with the hiring manager one week after the interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
