📌 Core Information
🔹 Job Title: Manager, Content & Campaign, Global
🔹 Company: UPM - The Biofore Company
🔹 Location: Helsinki, Finland
🔹 Job Type: Full-time, One-year fixed term contract
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing global content and campaign plans
- Executing global brand campaigns to increase brand awareness
- Creating and optimizing content for diverse global channels
- Leading customer journey mapping initiatives
- Managing global media content development and contracts
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a global, matrix organization.
📋 Key Responsibilities
✅ Develop and oversee the implementation of content and campaign plans in close collaboration with global and regional marketing teams, aligned with annual strategic focus areas
✅ Plan and execute global brand campaigns to increase brand awareness and establish market positioning, with a focus on direct customers
✅ Create, adapt, and optimize content for diverse global channels, ensuring consistency and relevance across all platforms
✅ Define clear campaign goals, KPIs, and processes to measure the business impact of activities in collaboration with global and regional marketing teams
✅ Lead customer journey mapping initiatives and maintain subsequent processes to improve content effectiveness and enhance content engagement across all regions
✅ Define and implement global channel strategies, including social media, to support business objectives and audience growth
✅ Oversee global media content development and manage global media contracts to ensure alignment with brand and marketing goals
ASSUMPION: This role involves a high degree of cross-functional collaboration and requires strong stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field, such as marketing, business administration, or communications
Experience: 5+ years of work experience with a focus on digital marketing and/or content creation and campaign planning or similar
Required Skills:
- Proven experience in global campaign and content planning
- Strong project management skills, with experience managing large projects and multiple stakeholders
- Excellent communication and collaboration skills, with the ability to work effectively in a global, virtual team
- Fluency in spoken and written English, with additional languages being an asset
- Capability to travel
Preferred Skills:
- Familiarity with lead generation and inbound marketing strategies
- Experience using Adobe and/or Canva tools for content creation
- Experience with CRM tools (Salesforce or similar)
ASSUMPTION: A strong understanding of the renewable materials industry and UPM's business would be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Estimated, based on industry standards for a mid-level marketing manager in Finland)
Benefits:
- Meaningful job in a global, growing company
- Caring community with a positive work-life balance
- Development opportunities in an international, multi-business organization
- Responsible employer committed to ambitious, science-based sustainability targets
Working Hours: Full-time, with standard working hours Monday-Friday, 8:00 AM - 4:30 PM (EET)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: UPM operates in the manufacturing sector, focusing on renewable materials and sustainable solutions. The company is known for its innovative approach to business and commitment to sustainability.
Company Size: UPM is a large, global organization with approximately 15,800 employees worldwide. This size offers ample opportunities for career growth and development.
Founded: UPM was founded in 1964 and has since grown into a leading material solutions company, operating in over 120 countries.
Company Description:
- UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibers, advanced materials, decarbonization solutions, and communication papers.
- The company's performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices.
- UPM operates globally and employs approximately 15,800 people worldwide, with annual sales of approximately €10.3 billion.
Company Specialties:
- Wood
- Plywood
- Pulp
- Biofuels
- Biochemicals
- Biomedicals
- Forestry
- Labeling
- Packaging
- Timber
- Biofuels
- Hydro energy
- Paper
- Circular economy
- Fibre
- Specialty papers
- Graphic papers
- Fossil-free
- and Sustainability
Company Website: upm.com
ASSUMPTION: UPM's commitment to sustainability and innovation makes it an attractive employer for candidates seeking a meaningful career in a responsible organization.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and development within the global marketing team.
Reporting Structure: The Manager, Content & Campaign, Global will report directly to the Director, Marketing, Global and collaborate closely with regional marketing teams.
Work Arrangement: This role is based in Helsinki, Finland, with the expectation of occasional travel to other UPM locations and customer sites.
Growth Opportunities:
- Potential progression to a senior marketing role within the global marketing team
- Possibility to take on additional responsibilities or lead special projects as the company grows and evolves
- Opportunities to gain experience in different regions and business areas within UPM
ASSUMPTION: The global nature of this role offers ample opportunities for career growth and development within UPM.
🌍 Location & Work Environment
Office Type: UPM's headquarters in Helsinki, Finland, offers a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): Alvar Aallon katu 1, Helsinki, Finland
Geographic Context:
- Helsinki is the capital and largest city of Finland, with a population of approximately 650,000 people.
- The city is known for its vibrant culture, high quality of life, and strong economy.
- Helsinki is also a major hub for technology and innovation, with a thriving startup scene and numerous multinational corporations.
Work Schedule: Standard working hours Monday-Friday, 8:00 AM - 4:30 PM (EET), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The modern, collaborative work environment and central location of UPM's headquarters make it an attractive place to work for candidates seeking a dynamic, international work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the UPM careers portal
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interviews with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and stakeholder communication skills
- Cultural fit and alignment with UPM's values
- Technical skills in digital marketing, content creation, and campaign planning
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your experience with global campaign planning, content creation, and project management
- Demonstrate your understanding of UPM's business and commitment to sustainability
- Showcase your ability to work effectively in a global, virtual team
ATS Keywords: Digital Marketing, Content Creation, Campaign Planning, Project Management, Global Marketing, Stakeholder Communication, Sustainability, UPM, Biofore, Renewable Materials
ASSUMPTION: UPM's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva
- CRM tools (Salesforce or similar)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Trust and be trusted
- Achieve together
- Renew with courage
Work Style:
- Collaborative and team-oriented
- Innovative and proactive
- Adaptable and open to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you demonstrate trust and build trust with your colleagues and stakeholders?
- Can you provide an example of a time when you achieved success through collaboration and teamwork?
- How do you approach challenges and change with courage and renewal?
ASSUMPTION: UPM values a strong cultural fit and seeks candidates who align with the company's values and work style.
⚠️ Potential Challenges
- The role requires managing multiple stakeholders and projects simultaneously, which can be challenging at times
- Occasional travel may be required, which can disrupt personal and family life
- The role involves working in a global, matrix organization, which can present unique communication and collaboration challenges
- The role may require working on weekends or outside of standard business hours to accommodate global time zones
ASSUMPTION: The potential challenges associated with this role should be carefully considered by candidates, and they should be prepared to manage them effectively.
📈 Similar Roles Comparison
- Compared to other mid-level marketing roles, this position offers a unique opportunity to work in a global, innovative company focused on sustainability and renewable materials
- Unlike other marketing roles, this position requires a strong understanding of global campaign planning and project management
- Career progression in this role may follow a different path than in more traditional marketing roles, with opportunities to lead special projects or take on additional responsibilities as the company grows
ASSUMPTION: This role offers a unique set of challenges and opportunities compared to other mid-level marketing positions.
📝 Sample Projects
- Developing and executing a global brand campaign to increase brand awareness and establish market positioning for a new product line
- Creating and optimizing content for diverse global channels to support a regional marketing campaign
- Leading a customer journey mapping initiative to improve content effectiveness and enhance content engagement across all regions
ASSUMPTION: These sample projects illustrate the types of initiatives the Manager, Content & Campaign, Global may be involved in, but the specific projects will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the marketing team and how this role fits into that plan?
- How does the company support the professional development of its employees, particularly in the marketing team?
- Can you provide an example of a successful global marketing campaign the company has executed, and what made it successful?
- How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What are the key priorities for this role in the first 30-60-90 days, and how will my performance be evaluated during this period?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and it helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interview by researching UPM's business, values, and culture
- Follow up with the hiring manager after your interview to express your continued interest in the position
- If invited for a second interview, be prepared to discuss your long-term career goals and how this role fits into your professional development plan
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
