📌 Core Information
🔹 Job Title: Manager, Content
🔹 Company: DraftKings Inc.
🔹 Location: Boston, MA (Remote - US)
🔹 Job Type: Full-Time
🔹 Category: Mobile Gaming Apps
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of content creators to scale newsletters, social media channels, and AI-generated content.
- Driving content strategy and ensuring brand consistency across all DraftKings media channels.
- Monitoring and analyzing performance metrics to inform content strategy and maximize visibility.
- Collaborating with cross-functional teams to create compelling stories and grow DraftKings' media presence.
ASSUMPTION: This role requires a strong background in content strategy, SEO, and data analysis, with a proven track record in managing teams and driving content performance.
📋 Key Responsibilities
✅ Manage a team of full-time and freelance content creators to scale newsletters, social media channels, and AI-generated content, ensuring brand consistency, timely delivery, and audience relevance.
✅ Lead weekly editorial newsroom discussions and ensure all contributors across the organization are collaborating, showcasing projects, and providing updates on traffic and audience engagement.
✅ Verify all content is SEO-driven and interconnected across platforms to maximize visibility and discoverability.
✅ Monitor and analyze performance metrics across web, social media, and email to identify content trends and user behaviors that inform strategy.
✅ Report regularly on content performance, SEO outcomes, social engagement, and newsletter metrics to support business and editorial decisions.
✅ Use data insights to continuously refine content strategy and contribute to the overall growth of DraftKings’ media presence.
✅ Assist senior leadership with contract negotiations, budgets, roadmap implementation, and staffing.
ASSUMPTION: This role involves a high degree of collaboration, data analysis, and strategic planning to ensure the success of DraftKings' content initiatives.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field or equivalent work experience
Experience: At least 5 years of experience in media, SEO, content strategy, or a related field
Required Skills:
- Proven experience creating and optimizing content for newsletters and social platforms, with a focus on engagement, reach, and brand voice consistency.
- Ability to perform keyword research, channel/content analyses, and channel optimization.
- Passion for data with a strong ability to translate performance insights into actionable content and distribution strategies.
- Familiarity with technical SEO elements and optimization.
- Self-starter with strong time management and organizational skills.
Preferred Skills:
- Prior experience as a manager of a small team.
- Solution-oriented and analytically curious with the ability to adapt to changing priorities and deliver results in a fast-paced environment.
ASSUMPTION: Candidates with a strong background in content strategy, SEO, and data analysis, as well as proven management experience, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: 110,400.00 USD - 138,000.00 USD per year (based on experience and location)
Benefits:
Working Hours: Full-time (40 hours/week) with a flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Boston area. Benefits may vary based on individual circumstances and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Mobile Gaming Apps, with a focus on fantasy sports, sports betting, and iGaming
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2012, with a history of innovation and growth in the gaming industry
Company Description:
- DraftKings is a publicly traded technology company headquartered in Boston, with a mission to create the world’s favorite games and betting experiences.
- The company is committed to responsible gaming and offers a range of products, including daily fantasy sports, sports betting, and casino games.
- DraftKings is known for its innovative approach to gaming, with a focus on technology, data, and customer experience.
Company Specialties:
- Fantasy Sports
- Web-Based Software Engineering
- Gaming
- Sports Betting
- Analytics
- Engineering
- iGaming
- Casino
- SRE and DevOps
Company Website: careers.draftkings.com
ASSUMPTION: DraftKings is a well-established company in the gaming industry, with a strong focus on innovation, technology, and customer experience. This role offers the opportunity to work in a dynamic and growing industry with a company that values collaboration and creativity.
📊 Role Analysis
Career Level: Mid-level to senior management, with the opportunity to grow and make a significant impact on the company's content strategy
Reporting Structure: This role reports directly to the Senior Director of Content and works closely with cross-functional teams, including writers, editors, designers, and social media strategists
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow into a senior leadership role within the content team
- Opportunities to work on high-impact projects and campaigns that drive business growth
- Chance to develop and refine skills in content strategy, SEO, data analysis, and team management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's content strategy and overall business success.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with both on-site and remote work options
Office Location(s): Boston, MA (with remote work options for eligible candidates)
Geographic Context:
- Boston, MA is a vibrant and historic city with a strong tech industry and a high cost of living
- The city is known for its rich cultural scene, including museums, theaters, and sports teams
- Boston offers a variety of neighborhoods and suburbs to suit different lifestyles and preferences
Work Schedule: Full-time (40 hours/week) with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to work from home when needed or desired.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate problem-solving and analytical skills
- Final interview with senior leadership to discuss long-term goals and fit within the organization
Key Assessment Areas:
- Content strategy and planning
- SEO knowledge and experience
- Data analysis and interpretation
- Team management and leadership skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience in content strategy, SEO, and data analysis, with a focus on driving content performance and engagement
- Tailor your resume and cover letter to emphasize your skills and experience in managing teams and driving content initiatives
- Prepare for behavioral interview questions that focus on your ability to lead, collaborate, and make data-driven decisions
ATS Keywords: Content Strategy, SEO, Data Analysis, Team Management, Content Performance, Engagement, Brand Voice, Channel Optimization, Performance Insights, Technical SEO
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and team management abilities, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Drupal)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Customer-centricity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where priorities may change quickly?
- Are you comfortable using data to inform decision-making and drive content strategy?
- Do you enjoy working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven environment and who thrive on collaboration and adaptability will be a good fit for this role and the company culture.
⚠️ Potential Challenges
- Managing a team of full-time and freelance content creators, requiring strong leadership and communication skills
- Balancing multiple priorities and deadlines in a fast-paced environment
- Adapting to changing priorities and shifting market conditions
- Ensuring brand consistency and quality across all DraftKings media channels
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to content strategy and management.
📈 Similar Roles Comparison
- This role is similar to a Content Manager or Content Strategist position in other industries, but with a focus on the gaming and sports entertainment sectors
- Unlike some content roles, this position requires a strong background in SEO and data analysis, as well as proven management experience
- Career progression in this role may lead to senior leadership positions within the content team or related functions
ASSUMPTION: This role offers a unique opportunity to work in the gaming industry, with a focus on content strategy, SEO, and data analysis, and the potential for significant career growth.
📝 Sample Projects
- Developing and executing a content strategy for a major sports event or campaign
- Analyzing content performance data to identify trends and optimize content for maximum engagement and reach
- Managing a team of content creators to produce and curate compelling stories for DraftKings' media channels
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and data analysis to team management and content creation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader content organization?
- How does the company support the professional development and growth of its content team members?
- What are the most significant content challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company approach collaboration and information sharing between content, marketing, and other teams?
- What are the key performance indicators (KPIs) used to measure the success of the content team, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's content strategy, as well as to assess their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DraftKings careers website
- Tailor your resume and cover letter to highlight your relevant experience in content strategy, SEO, data analysis, and team management
- Prepare for the interview process by researching the company, the role, and the industry, and by practicing common interview questions and your responses
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present a content strategy or case study that demonstrates your skills and approach to the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
