📌 Core Information
🔹 Job Title: Manager - Content Creation (MEAL)
🔹 Company: Mahindra & Mahindra Limited
🔹 Location: Kandivali, Mumbai, Maharashtra, India
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading creative brainstorming sessions and overseeing content creation.
- Ensuring consistent brand voice and creating compelling automotive stories.
- Designing and delivering impactful presentations for customer engagements and top management reviews.
- Collaborating with cross-functional teams and driving projects to completion.
- Staying updated with digital marketing trends and automotive industry trends.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the automotive industry and its consumers.
📋 Key Responsibilities
✅ Lead brainstorming sessions to generate innovative ideas for campaigns and initiatives.
✅ Produce and oversee the creation of high-quality content, including blogs, videos, infographics, social media posts, and press materials.
✅ Ensure all content reflects a consistent brand voice, tone, and style.
✅ Create compelling automotive stories that connect emotionally with customers.
✅ Design visually appealing, concise, and impactful PowerPoint presentations tailored for customer engagements and top management reviews.
✅ Present complex ideas, data, and strategies in a clear, engaging, and professional manner.
ASSUMPTION: This role involves a mix of creative, strategic, and operational tasks, requiring strong project management skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s/Master’s degree in Marketing, Communications, Journalism, or a related field.
Experience: 5+ years of experience in content creation, strategy, or marketing, preferably in the automotive or technology sectors.
Required Skills:
- Exceptional writing, editing, and storytelling skills.
- Strong knowledge of digital marketing trends, including SEO, social media, and video production.
- Proven ability to manage teams and drive cross-functional collaboration.
- Expertise in designing and delivering high-quality PowerPoint presentations.
- Passion for automobiles, technology, and innovation.
Preferred Skills:
- Experience with content management systems (CMS) and analytics tools.
- Background in creative direction or campaign ideation.
- Familiarity with automotive industry trends and consumer behaviour.
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic abilities will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (estimated based on industry standards for a mid-level marketing manager in the automotive sector in Mumbai)
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts on Mahindra products
- Opportunities for professional development and growth
Working Hours: Full-time, Monday to Friday, with some flexibility for project demands
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Mahindra & Mahindra Limited operates in the motor vehicle manufacturing industry, with a strong presence in the automotive and farm equipment sectors.
Company Size: Mahindra & Mahindra Limited is a large organization with over 10,000 employees in India and a global presence in over 100 countries.
Founded: 1945, in Mumbai, India
Company Description:
- Mahindra & Mahindra Limited is a multinational group based in Mumbai, India, with a turnover of over USD 19.4 billion.
- The company provides employment opportunities to over 256,000 people across 100 countries and operates in key industries that drive economic growth.
- The Automotive and Farm Equipment Business is the largest contributor to the Mahindra Group’s revenue, with a strong presence in India and a growing international market penetration.
Company Specialties:
- Manufacturing
- Human Resources
- Automotive
- Agriculture
- Farm Equipments
- Marketing
- Research and Development
- Sales
- Finance
- Design
- Automation
- and Analytics
Company Website: http://jobs.mahindracareers.com
ASSUMPTION: Working at Mahindra & Mahindra Limited offers opportunities for professional growth and exposure to a diverse range of industries and markets.
📊 Role Analysis
Career Level: Mid-level management role with opportunities for growth and progression within the marketing and communications function.
Reporting Structure: This role reports directly to the Head of Marketing or a similar position and may oversee a team of content creators and strategists.
Work Arrangement: On-site, full-time position with some flexibility for remote work when required.
Growth Opportunities:
- Progression to senior management roles within the marketing and communications function.
- Expansion into related roles within the automotive or farm equipment sectors.
- International assignments and exposure to global markets.
ASSUMPTION: This role offers a clear career path for ambitious and talented marketing professionals looking to make their mark in the automotive industry.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open-plan and private workspaces.
Office Location(s): Kandivali, Mumbai, Maharashtra, India
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India.
- Kandivali is a suburban neighborhood in Mumbai, known for its residential complexes and proximity to the Western Express Highway.
- The office is well-connected by public transportation and offers convenient access to amenities and facilities.
Work Schedule: Standard office hours with some flexibility for project demands and deadlines.
ASSUMPTION: The Kandivali office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Candidates' understanding of the automotive industry and its consumers
- Candidates' creative and strategic thinking abilities
- Candidates' leadership and team management skills
- Candidates' presentation and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your creative and strategic abilities in content creation and marketing.
- Research the automotive industry and Mahindra & Mahindra Limited to demonstrate your understanding and enthusiasm for the role.
ATS Keywords: Content creation, marketing strategy, brand voice, storytelling, digital marketing, SEO, social media, video production, team management, presentation design, automotive industry, consumer behaviour
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Analytics tools
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Social media management platforms (Hootsuite, Buffer)
- SEO tools (Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and fairness
- Dynamism and entrepreneurship
- Excellence and continuous improvement
- Respect and teamwork
Work Style:
- Collaborative and cross-functional teamwork
- Results-driven and performance-oriented
- Adaptable and responsive to change
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you align with Mahindra & Mahindra Limited's customer-centric approach to business?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in a collaborative and team-oriented work culture?
ASSUMPTION: Candidates who demonstrate a strong fit with Mahindra & Mahindra Limited's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders with varying expectations and priorities
- Keeping up with the fast-paced and ever-evolving automotive industry
- Adapting to a large and complex organization with a diverse range of products and services
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the automotive industry and the requirement to work with a diverse range of products and services.
- Industry-specific context and trends are crucial for success in this role, setting it apart from similar positions in other industries.
- Career path comparison: This role offers a clear path for progression within the marketing and communications function, with opportunities for expansion into related roles and international assignments.
ASSUMPTION: Candidates should be prepared to demonstrate their unique qualifications and fit for this specific role within the automotive industry.
📝 Sample Projects
- Developing a comprehensive content strategy for a new vehicle launch, including blogs, videos, social media posts, and press materials.
- Creating a series of engaging and informative presentations to educate customers and stakeholders on the benefits and features of Mahindra's automotive products.
- Managing a team to produce a high-quality annual report, showcasing the company's achievements, financial performance, and strategic initiatives.
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the content creation and management responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing and communications strategy for Mahindra & Mahindra Limited?
- What are the most significant challenges facing the automotive industry, and how does this role address them?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Mahindra & Mahindra Limited support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your creative and strategic abilities in content creation and marketing.
- Research the automotive industry and Mahindra & Mahindra Limited to demonstrate your understanding and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
