📌 Core Information
🔹 Job Title: Manager, Content Insights & Strategy
🔹 Company: Blink Health
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Healthcare, Content Strategy
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing strategic insights to inform high-impact content
- Supporting thought leadership, product marketing, and sales enablement materials
- Translating complex technical or abstract concepts into accessible narratives
- Conducting independent and collaborative research to inform marketing strategy
- Managing the internal content calendar and cross-functional team coordination
- Collaborating with various teams to ensure content aligns with business objectives
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a fast-paced, cross-functional environment.
📋 Key Responsibilities
✅ Inform high-impact content with strategic insights
✅ Support the development of thought leadership, product marketing, case studies, and sales enablement materials
✅ Translate complexity into clarity by turning technical or abstract concepts into accessible narratives
✅ Support strategic initiatives through research and deliver clear insights based on market data, customer signals, and business goals
✅ Drive content operations by managing the internal content calendar, coordinating with cross-functional teams, and overseeing agency partners
✅ Collaborate across teams to ensure content supports business objectives and reflects a cohesive brand voice
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Journalism, Marketing, or a related discipline)
Experience: 4-6 years of experience in a content strategy, research, or insights role (consulting, business journalism, or marketing background a plus)
Required Skills:
- Strong analytical mindset and comfort working with data to uncover trends and tell stories
- Ability to simplify technical or abstract ideas into crisp, compelling narratives
- Experience working cross-functionally in fast-moving environments
- Familiarity with B2B markets; exposure to healthcare, pharma services, or tech is a bonus
- Experience using research tools like IQVIA, Symphony, or BioMedTracker
Preferred Skills:
- Familiarity with BI platforms like Tableau, Looker, Airtable, or similar tools
ASSUMPTION: Candidates with a proven track record in content strategy, research, or insights roles, and a strong analytical mindset will be most successful in this position.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager-level role in Content Strategy with 4-6 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Blink Health operates in the Healthcare and Technology sectors, focusing on making prescription medications more accessible and affordable.
Company Size: Blink Health has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Blink Health was founded in 2014, making it a relatively young and innovative company in the healthcare industry.
Company Description:
- Blink Health is a fast-growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody.
- The company's primary products, BlinkRx and Quick Save, remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients.
- Blink Health is a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation.
Company Specialties:
- Pharma-to-patient cloud
- Digital concierge service for prescription medications
- Transparent low prices and free home delivery
- World-class support for patients
Company Website: https://www.blinkrx.com
ASSUMPTION: Blink Health's innovative approach to the healthcare industry and commitment to improving patient access to medications make it an attractive employer for candidates seeking to make a meaningful impact.
📊 Role Analysis
Career Level: This role is at the Manager level, with opportunities for growth and advancement within the company.
Reporting Structure: The Manager, Content Insights & Strategy will report directly to the Head of Content or a similar role and may oversee junior content strategists or analysts.
Work Arrangement: This role is remote-friendly, with flexible work arrangements to accommodate different schedules and time zones.
Growth Opportunities:
- Advancement to a Senior Manager or Director role within the Content team
- Expansion into other areas of the business, such as Product Management or Marketing
- Opportunities to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers strong potential for career growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office requirement
Office Location(s): N/A (Remote position)
Geographic Context:
- Blink Health is headquartered in New York, NY, but this role can be performed remotely from anywhere in the United States.
- The company operates in a fast-paced, collaborative environment with a strong focus on innovation and customer success.
- Blink Health's remote-friendly culture offers flexibility and work-life balance for employees.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a focus on results and productivity
ASSUMPTION: The remote-friendly work environment at Blink Health provides candidates with the opportunity to balance work and personal responsibilities while collaborating with a diverse and talented team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Virtual interview with the hiring manager and/or team members
- Take-home assignment or case study to assess analytical and communication skills
- Final interview with senior leadership
Key Assessment Areas:
- Analytical skills and ability to derive insights from data
- Communication skills and ability to translate complex ideas into clear narratives
- Collaboration and teamwork skills
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight relevant experience and accomplishments in content strategy, research, or insights roles
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that assess your analytical, communication, and collaboration skills
- Research Blink Health and the healthcare industry to demonstrate your enthusiasm and understanding of the company's mission
ATS Keywords: Content strategy, research, insights, analytical mindset, data analysis, cross-functional collaboration, B2B markets, healthcare, pharma services, technical writing, market intelligence, content operations, narrative development, marketing strategy, thought leadership, agency management
ASSUMPTION: Blink Health's interview process is designed to assess candidates' analytical, communication, and collaboration skills, as well as their cultural fit with the company's innovative and customer-focused mission.
🛠️ Tools & Technologies
- Research tools: IQVIA, Symphony, BioMedTracker
- BI platforms: Tableau, Looker, Airtable (bonus)
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: Familiarity with relevant research tools and BI platforms will be beneficial for candidates applying to this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Focused on results and productivity
- Committed to work-life balance
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable working with data to uncover trends and tell stories?
- Can you translate complex technical or abstract ideas into clear, compelling narratives?
- Do you enjoy working cross-functionally and collaborating with diverse teams?
ASSUMPTION: Candidates who are comfortable in fast-paced, collaborative environments and have a strong analytical mindset will be well-suited to Blink Health's culture and work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing the need for strategic, long-term thinking with tactical, day-to-day tasks
- Collaborating effectively with cross-functional teams, including subject matter experts, data analysts, and content creators
- Keeping up with industry trends and market intelligence in a rapidly evolving healthcare landscape
ASSUMPTION: Candidates who are organized, proactive, and adaptable will be best equipped to navigate the potential challenges of this role.
📈 Similar Roles Comparison
- Unlike traditional content strategy roles, this position requires a strong analytical mindset and comfort working with data to uncover trends and tell stories
- Blink Health's focus on innovation and customer success sets it apart from more traditional healthcare companies
- This role offers opportunities for career growth and development within a dynamic and growing company
ASSUMPTION: Candidates should consider the unique aspects of this role and Blink Health's company culture when evaluating their fit for the position.
📝 Sample Projects
- Conducting market research to identify trends and opportunities in the prescription medication market
- Developing thought leadership content that positions Blink Health as an industry expert and innovator
- Creating sales enablement materials that equip Blink Health's sales team with the insights and narratives they need to succeed
ASSUMPTION: These sample projects illustrate the strategic, analytical, and communication skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role support Blink Health's overall business strategy and mission?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Blink Health foster a culture of innovation and continuous learning?
- What opportunities are there for growth and development within the Content team and the company as a whole?
- How does Blink Health measure the success of its content strategy and initiatives?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Blink Health's careers page
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your analytical, communication, and collaboration skills
- Research Blink Health and the healthcare industry to demonstrate your enthusiasm and understanding of the company's mission
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
