🔹 Job Title: Manager, Content Marketing
🔹 Company: Follett Software, LLC
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-level (5-10 years of experience)
🔹 Remote Status: Remote (100% remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies that drive brand awareness, thought leadership, and customer engagement
- Managing editorial content, customer storytelling, webinars, and social media strategy
- Leading a team and managing the content pipeline to ensure quality execution across multiple channels
- Collaborating with internal stakeholders to support key marketing initiatives
- Leveraging analytics and data-driven insights to optimize content performance and strategy
📋 Key Responsibilities
✅ Content Strategy & Execution:
- Implement content strategy as defined by the Senior Manager, Brand & Communications
- Manage the editorial calendar and oversee the production of blogs, case studies, white papers, and SEO-optimized content
- Develop and execute thought leadership content for Follett Software Innovators Network, including identifying guest contributors and industry influencers
- Own webinar planning, execution, and content repurposing across blogs, social media, FSIN, and other channels
- Define social media strategy and oversee its execution, ensuring content is optimized for engagement and distribution
- Manage customer storytelling initiatives, including case studies, testimonials, and feature stories
- Ensure content is repurposed effectively across digital channels, including website, email, and paid media
- Track and analyze content performance metrics to evaluate success against KPIs, optimizing strategy based on key insights and data-driven recommendations
🎯 Required Qualifications
Education:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
Experience:
- 5-7 years of experience in content marketing, social media strategy, and thought leadership
Required Skills:
- Strong writing, storytelling, and editorial skills
- Experience managing content calendars, SEO strategies, and multi-channel content execution
- Proven experience planning and executing webinars and repurposing content
- Social media strategy experience with a focus on engagement and brand growth
- Leadership experience, including managing and mentoring team members
- Familiarity with tools such as Wistia, HubSpot, and G2 a plus
Preferred Skills:
- Familiarity with the education industry or relevant experience in EdTech
🎯 Compensation & Benefits
Salary Range:
- $85,000 - $110,000 per year (Based on industry standards for a mid-level content marketing role in the United States)
Benefits:
- Comprehensive health, dental, and vision insurance plans
- 401(k) with company match
- Generous PTO and flexible work arrangements
- Employee assistance programs
- Professional development opportunities
- Competitive salary and bonus structure
Working Hours:
- Full-time (40 hours per week) with flexible scheduling options
📌 Applicant Insights
Company Context
Industry: Education Technology (EdTech)
- Follett Software specializes in providing technology solutions to empower educators and enhance student success. They offer integrated solutions that streamline education processes, providing intuitive experiences that unlock knowledge and significantly enhance educator work experiences.
Company Size: Medium (1,001-5,000 employees)
- As a mid-sized company, Follett Software offers a supportive work environment with ample opportunities for professional growth and collaboration.
Founded: 1989
- With over three decades of experience, Follett Software has established itself as a trusted partner in the education industry, continuously innovating to meet the evolving needs of educators and students.
Company Description:
- Follett Software delivers technology to empower educators. Their integrated solutions streamline education processes, providing intuitive experiences that unlock knowledge and significantly enhance educator work experiences. They are committed to driving the future of education by partnering with educators to advance a bold vision for student success.
Career Level: Mid-level (Manager)
- This role is ideal for experienced content marketing professionals seeking to advance their careers in a leadership capacity, driving strategic content initiatives within a growing organization.
Reporting Structure: Reports directly to the Senior Manager, Brand & Communications
- The Manager, Content Marketing will work closely with the Senior Manager, Brand & Communications to align content strategies with overall marketing objectives and ensure consistent branding across all content channels.
Work Arrangement: Remote (100% remote work)
- This role offers a fully remote work arrangement, allowing for flexibility and work-life balance while still fostering collaboration and productivity.
Growth Opportunities:
- As a growing company in the dynamic EdTech industry, Follett Software offers ample opportunities for professional growth and development. This role provides the chance to grow within the content marketing team and potentially take on additional responsibilities as the company expands its offerings.
🌍 Location & Work Environment
Office Type: Remote (100% remote work)
- As a fully remote company, Follett Software offers a flexible and inclusive work environment that caters to a diverse range of employee needs and preferences.
Office Location(s): Remote - USA
- With a remote work arrangement, employees can work from the comfort of their own homes or any location with a stable internet connection.
Geographic Context:
- Working remotely for a US-based company allows for a flexible work-life balance and the opportunity to collaborate with a diverse team spread across various time zones.
Work Schedule:
- Full-time (40 hours per week) with flexible scheduling options
- As a mid-level manager, the work schedule is flexible and designed to accommodate individual needs and preferences while still meeting team and project deadlines.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the Hiring Manager
3. In-depth phone or video interview with the Senior Manager, Brand & Communications
4. Final interview with key stakeholders, including the Director of Marketing or another senior leader
5. Background check and offer extension
Key Assessment Areas:
- Content strategy and execution
- Leadership and team management
- Writing and storytelling skills
- Familiarity with relevant tools and platforms (e.g., HubSpot, Wistia, G2)
- Industry-specific knowledge and experience in EdTech
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role
- Showcase your understanding of the EdTech industry and Follett Software's mission and values
- Prepare examples of your content strategy, writing, and leadership skills to discuss during the interview
- Research Follett Software's products, services, and competition to demonstrate your industry knowledge
ATS Keywords:
- Content Marketing
- Social Media Strategy
- Thought Leadership
- Writing
- Storytelling
- SEO
- Webinars
- Customer Storytelling
- Content Strategy
- Editorial Skills
- Leadership
- Analytics
- Engagement
- Brand Growth
- Content Repurposing
- Digital Marketing
- Education Technology
- EdTech
Work Style:
- Collaborative and supportive team environment
- Flexible and adaptable to change
- Data-driven and results-oriented
- Committed to continuous learning and improvement
- Strong focus on work-life balance and employee well-being
Self-Assessment Questions:
1. How do your personal values align with Follett Software's company values?
2. Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
3. Can you provide an example of a successful content strategy you've developed and executed? What were the results, and what did you learn from the experience?
4. How do you approach managing and mentoring team members, especially those with less experience in content marketing?
5. How do you stay up-to-date with industry trends and best practices in content marketing, particularly within the EdTech industry?
⚠️ Potential Challenges
1. Industry-specific challenges: The EdTech industry is dynamic and competitive, with constant changes in technology and market demands. The Manager, Content Marketing must stay informed about industry trends and adapt content strategies accordingly.
2. Remote work challenges: As a fully remote company, Follett Software relies on effective communication and collaboration tools to maintain productivity and engagement. The Manager, Content Marketing must be proficient in using these tools and fostering a collaborative remote work environment.
3. Team management challenges: Leading a remote content marketing team requires strong communication, delegation, and performance management skills. The Manager, Content Marketing must be able to motivate and support team members, even when working remotely.
4. Content performance measurement challenges: Tracking and analyzing content performance metrics can be complex and time-consuming. The Manager, Content Marketing must be able to effectively evaluate content performance, identify areas for improvement, and optimize content strategies based on data-driven insights.
📈 Similar Roles Comparison
1. Content Marketing Manager (Mid-sized Enterprise): In a larger organization, this role might involve more strategic planning and less day-to-day content execution. The Manager, Content Marketing at Follett Software will have more direct influence on content strategy and execution.
2. Content Marketing Manager (Startup): In a startup, this role might require more flexibility and wearing multiple hats. The Manager, Content Marketing at Follett Software will have a more defined scope and can focus on driving content strategies specific to the EdTech industry.
3. Content Marketing Specialist: This role focuses primarily on content creation and execution, with less responsibility for strategy and team management. The Manager, Content Marketing at Follett Software will oversee the Content Specialist and guide their work to align with overall content strategies.
📝 Sample Projects
1. Content Strategy for a New Product Launch: Develop and execute a comprehensive content strategy to launch a new EdTech product, including blog posts, webinars, case studies, and social media campaigns.
2. Thought Leadership Campaign: Create and manage a thought leadership campaign targeting industry influencers and educators, positioning Follett Software as a leading voice in the EdTech industry.
3. Customer Storytelling Initiative: Lead an initiative to collect and share customer success stories, showcasing the impact of Follett Software's products on student outcomes and educator experiences.
❓ Key Questions to Ask During Interview
1. What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
2. How does Follett Software measure the success of its content marketing efforts, and what are the key KPIs for this role?
3. Can you describe the company's approach to remote work and collaboration, and how does the content marketing team fit into this structure?
4. How does Follett Software support the professional development and growth of its content marketing team members?
5. What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with the company's values and culture?
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://follettsoftware.com/careers).
2. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role.
3. Prepare examples of your content strategy, writing, and leadership skills to discuss during the interview.
4. Research Follett Software's products, services, and competition to demonstrate your industry knowledge.
5. Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
