π Core Information
πΉ Job Title: Manager, Content Marketing, CN
πΉ Company: Airwallex
πΉ Location: Shanghai, Shanghai, China
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 12, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Planning and implementing content projects based on Airwallex's content marketing strategies and business objectives.
- Supporting brand awareness and business growth through contents of various formats such as videos, blogs, white papers, company website contents, SEO contents, and ad campaigns.
- Independently managing the end-to-end process of each content project, from research, planning to content production, help execute and report on key campaigns.
- Working with subject matter experts to craft messaging and value propositions for new and existing products and services.
- Exploring and managing internal and external content resources to optimize and scale content ecosystem.
- Supporting content creation on social media platforms such as WeChat and exploring other major platforms in China, such as Douyin, RED, Zhihu, etc.
- Being willing to take on additional responsibilities based on CN marketing business needs.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
π Key Responsibilities
β
Plan and implement content projects based on Airwallex's content marketing strategies and business objectives.
β
Support brand awareness and business growth through contents of various formats such as videos, blogs, white papers, company website contents, SEO contents, and ad campaigns.
β
Independently manage the end-to-end process of each content project, from research, planning to content production, help execute and report on key campaigns.
β
Work with subject matter experts to craft messaging and value propositions for new and existing products and services.
β
Explore and manage internal and external content resources to optimize and scale content ecosystem.
β
Support content creation on social media platforms such as WeChat and explore other major platforms in China, such as Douyin, RED, Zhihu, etc.
β
Be willing to take on additional responsibilities based on CN marketing business needs.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management, requiring strong organizational skills and the ability to work independently.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
Experience: 5 years (open to discuss) experience in writing/editorial or content marketing position within a well-known brand, digital marketing, or online media environment; Experience in cross-border industry/payment industry is a huge plus.
Required Skills:
- Exceptional writing & editing skills: weβre looking for a natural, free-flowing writer who can turn even the most complex of scenarios into digestible contents.
- Experience with multiple content formats and digital tools to facilitate efficient content production, analysis, and management.
- Demonstrated experience in developing high-quality contents, preferably with a portfolio of published content, intended to drive B2B customer acquisition.
- Superior bilingual communication skills (written and verbal) with strong attention to detail (English & Simplified Chinese).
- Foundational knowledge of content SEO principles.
Preferred Skills:
- Experience with video production tools such as Premiere, Apple suite, Jianyin.
ASSUMPTION: Given the bilingual nature of the role and the requirement for strong writing skills, candidates should have a proven track record in content marketing or a related field, with a strong portfolio showcasing their work.
π° Compensation & Benefits
Salary Range: The salary range for this position is CNY 30,000 - 50,000 per month, based on experience and qualifications. This is in line with industry standards for a mid-level content marketing manager role in Shanghai.
Benefits:
- Health insurance and other benefits packages.
- Opportunities for professional development and growth.
- Working in a dynamic, international environment with a global team.
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Airwallex operates in the competitive and rapidly evolving fintech industry, focusing on global payments and financial services for businesses.
Company Size: Airwallex is a mid-sized company with around 1,800 employees globally, providing a collaborative and agile work environment.
Founded: Airwallex was founded in 2015 in Melbourne, Australia, and has since expanded to multiple locations worldwide.
Company Description:
- Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance.
- The company's proprietary infrastructure takes the friction out of global payments and financial operations, empowering businesses of all sizes to unlock new opportunities and grow beyond borders.
- Airwallex supports over 150,000 businesses globally and is trusted by brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN, and many more.
Company Specialties:
- Fintech
- Card
- Business Account
- API
- Multi-currency Wallet
- Global SME Bank
- Payment Acceptance
- Online Payments
- International Transfers
- Issuing
- Acquiring
- Embedded Finance
Company Website: http://www.airwallex.com
ASSUMPTION: Airwallex's unique value proposition lies in its innovative technology and global reach, providing businesses with seamless and efficient financial solutions.
π Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the content marketing team.
Reporting Structure: The Manager, Content Marketing will report directly to the Head of Marketing, CN and work closely with cross-functional teams, including product, sales, and design.
Work Arrangement: This is an on-site role based in Airwallex's Shanghai office, with the possibility of occasional remote work.
Growth Opportunities:
- Progression to a senior or director-level role within the content marketing team or related functions.
- Expanding the content marketing team and managing a team of content specialists.
- Gaining experience in a global fintech environment and working with diverse teams across multiple regions.
ASSUMPTION: Given Airwallex's rapid growth and expansion, there are ample opportunities for career progression and development within the company.
π Location & Work Environment
Office Type: Airwallex's Shanghai office is a modern, collaborative workspace with a vibrant and international team environment.
Office Location(s): 838 South Huangpi Road, Level 18, Huangpu District, Shanghai 200021, China
Geographic Context:
- Shanghai is a major financial hub and the most populous city in China, offering a dynamic business environment and ample opportunities for professional growth.
- The city is known for its vibrant culture, rich history, and diverse culinary scene.
- Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers.
Work Schedule: Standard office hours from Monday to Friday, with flexibility for occasional remote work and overtime as needed.
ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for international candidates.
πΌ Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video call with the HR team to discuss the role and assess cultural fit.
- In-depth interview with the hiring manager and relevant team members to evaluate skills and experience.
- Final interview with the Head of Marketing, CN or another senior leader to discuss career growth and expectations.
Key Assessment Areas:
- Writing and editing skills, with a focus on B2B content creation.
- Project management and organizational skills.
- Strategic thinking and ability to align content marketing efforts with business objectives.
- Cultural fit and ability to work effectively in a global, collaborative environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio of your published content, demonstrating your ability to create high-quality B2B content.
- Prepare for the interview by researching Airwallex's products, services, and market position, as well as the fintech industry as a whole.
ATS Keywords: Content Marketing, B2B Writing, Editing, SEO Principles, Video Production, Digital Marketing, Social Media Management, Project Management, Research, Communication, Content Strategy, Cross-Border Industry Knowledge, Attention to Detail, Content Creation, Analytical Skills, Portfolio Development, Bilingual Communication
ASSUMPTION: Airwallex's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company's long-term growth.
π οΈ Tools & Technologies
- Content management systems (CMS) such as WordPress or similar platforms.
- Video production tools such as Premiere, Apple suite, Jianyin, or other industry-standard software.
- Social media management tools like Hootsuite, Buffer, or similar platforms.
- SEO tools and analytics platforms like SEMrush, Ahrefs, or Google Analytics.
- Project management tools such as Asana, Trello, or Jira.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Airwallex's internal systems and processes.
π Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do.
- Global: We embrace diversity and inclusion, fostering a global mindset.
- Innovative: We continuously seek new ways to improve and grow.
- Collaborative: We work together to achieve our goals and support each other's success.
Work Style:
- Airwallex values a dynamic and agile work environment, with a focus on results and continuous improvement.
- The company encourages open communication, collaboration, and cross-functional teamwork.
- Airwallex fosters a culture of learning and development, supporting employees' professional growth and career advancement.
Self-Assessment Questions:
- Do you have a proven track record of creating high-quality B2B content that drives customer acquisition and engagement?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative, international team setting and enjoy working with diverse stakeholders?
ASSUMPTION: Candidates who align with Airwallex's values and work style are more likely to succeed in the role and contribute to the company's long-term success.
β οΈ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- Candidates may need to adapt to Airwallex's unique company culture and global work environment.
- The role may involve occasional travel to other Airwallex offices or industry events.
- Candidates may need to navigate the complexities of the Chinese fintech market and regulatory environment.
ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, and a willingness to adapt and learn in a dynamic environment.
π Similar Roles Comparison
- Compared to other content marketing roles in the fintech industry, this position offers a unique opportunity to work with a global, innovative company and gain exposure to a diverse range of products and services.
- Airwallex's focus on global expansion and growth provides ample opportunities for career progression and development.
- Candidates with experience in the cross-border industry or payment industry may find this role particularly appealing, given Airwallex's unique value proposition and market position.
ASSUMPTION: This role offers a unique blend of strategic thinking, creative content development, and project management, making it an attractive opportunity for experienced content marketing professionals.
π Sample Projects
- Developing a comprehensive content strategy for Airwallex's CN marketing efforts, aligning with the company's global content marketing objectives.
- Creating a series of high-quality, engaging video content showcasing Airwallex's products and services, tailored to the Chinese market.
- Managing the end-to-end production process for a white paper on the state of the global payments industry, featuring insights from Airwallex's subject matter experts and thought leaders.
ASSUMPTION: These sample projects illustrate the strategic, creative, and project management aspects of the role, highlighting the diverse range of responsibilities and opportunities for impact.
β Key Questions to Ask During Interview
- Can you describe the current content marketing landscape at Airwallex and how this role fits into the broader marketing strategy?
- How does Airwallex support the professional development and growth of its content marketing team members?
- What are the key priorities for the content marketing team in the first 90 days, and how does this role contribute to achieving those objectives?
- How does Airwallex foster a culture of collaboration and cross-functional teamwork, and what opportunities are there for working with other teams and departments?
- What are the most challenging aspects of working in the Chinese fintech market, and how does Airwallex navigate these challenges?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, Airwallex's culture, and the broader market landscape, showcasing their strategic thinking and ability to contribute to the company's success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your B2B content creation and project management expertise.
- Prepare a portfolio of your published content, demonstrating your ability to create high-quality B2B content that drives customer acquisition and engagement.
- Follow up with Airwallex's HR team one week after submitting your application to inquire about the status of your application and express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.