Airwallex logo

Manager, Content Marketing, CN

Airwallex
Full-time
On-site
Shanghai, Shanghai, China
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Content Marketing, CN

πŸ”Ή Company: Airwallex

πŸ”Ή Location: Shanghai, Shanghai, China

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 12, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and implementing content projects based on Airwallex's content marketing strategies and business objectives.
  • Supporting brand awareness and business growth through contents of various formats such as videos, blogs, white papers, company website contents, SEO contents, and ad campaigns.
  • Independently managing the end-to-end process of each content project, from research, planning to content production, help execute and report on key campaigns.
  • Working with subject matter experts to craft messaging and value propositions for new and existing products and services.
  • Exploring and managing internal and external content resources to optimize and scale content ecosystem.
  • Supporting content creation on social media platforms such as WeChat and exploring other major platforms in China, such as Douyin, RED, Zhihu, etc.
  • Being willing to take on additional responsibilities based on CN marketing business needs.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Plan and implement content projects based on Airwallex's content marketing strategies and business objectives.

βœ… Support brand awareness and business growth through contents of various formats such as videos, blogs, white papers, company website contents, SEO contents, and ad campaigns.

βœ… Independently manage the end-to-end process of each content project, from research, planning to content production, help execute and report on key campaigns.

βœ… Work with subject matter experts to craft messaging and value propositions for new and existing products and services.

βœ… Explore and manage internal and external content resources to optimize and scale content ecosystem.

βœ… Support content creation on social media platforms such as WeChat and explore other major platforms in China, such as Douyin, RED, Zhihu, etc.

βœ… Be willing to take on additional responsibilities based on CN marketing business needs.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Experience: 5 years (open to discuss) experience in writing/editorial or content marketing position within a well-known brand, digital marketing, or online media environment; Experience in cross-border industry/payment industry is a huge plus.

Required Skills:

  • Exceptional writing & editing skills: we’re looking for a natural, free-flowing writer who can turn even the most complex of scenarios into digestible contents.
  • Experience with multiple content formats and digital tools to facilitate efficient content production, analysis, and management.
  • Demonstrated experience in developing high-quality contents, preferably with a portfolio of published content, intended to drive B2B customer acquisition.
  • Superior bilingual communication skills (written and verbal) with strong attention to detail (English & Simplified Chinese).
  • Foundational knowledge of content SEO principles.

Preferred Skills:

  • Experience with video production tools such as Premiere, Apple suite, Jianyin.

ASSUMPTION: Given the bilingual nature of the role and the requirement for strong writing skills, candidates should have a proven track record in content marketing or a related field, with a strong portfolio showcasing their work.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this position is CNY 30,000 - 50,000 per month, based on experience and qualifications. This is in line with industry standards for a mid-level content marketing manager role in Shanghai.

Benefits:

  • Health insurance and other benefits packages.
  • Opportunities for professional development and growth.
  • Working in a dynamic, international environment with a global team.

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Airwallex operates in the competitive and rapidly evolving fintech industry, focusing on global payments and financial services for businesses.

Company Size: Airwallex is a mid-sized company with around 1,800 employees globally, providing a collaborative and agile work environment.

Founded: Airwallex was founded in 2015 in Melbourne, Australia, and has since expanded to multiple locations worldwide.

Company Description:

  • Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance.
  • The company's proprietary infrastructure takes the friction out of global payments and financial operations, empowering businesses of all sizes to unlock new opportunities and grow beyond borders.
  • Airwallex supports over 150,000 businesses globally and is trusted by brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN, and many more.

Company Specialties:

  • Fintech
  • Card
  • Business Account
  • API
  • Multi-currency Wallet
  • Global SME Bank
  • Payment Acceptance
  • Online Payments
  • International Transfers
  • Issuing
  • Acquiring
  • Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex's unique value proposition lies in its innovative technology and global reach, providing businesses with seamless and efficient financial solutions.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the content marketing team.

Reporting Structure: The Manager, Content Marketing will report directly to the Head of Marketing, CN and work closely with cross-functional teams, including product, sales, and design.

Work Arrangement: This is an on-site role based in Airwallex's Shanghai office, with the possibility of occasional remote work.

Growth Opportunities:

  • Progression to a senior or director-level role within the content marketing team or related functions.
  • Expanding the content marketing team and managing a team of content specialists.
  • Gaining experience in a global fintech environment and working with diverse teams across multiple regions.

ASSUMPTION: Given Airwallex's rapid growth and expansion, there are ample opportunities for career progression and development within the company.

🌍 Location & Work Environment

Office Type: Airwallex's Shanghai office is a modern, collaborative workspace with a vibrant and international team environment.

Office Location(s): 838 South Huangpi Road, Level 18, Huangpu District, Shanghai 200021, China

Geographic Context:

  • Shanghai is a major financial hub and the most populous city in China, offering a dynamic business environment and ample opportunities for professional growth.
  • The city is known for its vibrant culture, rich history, and diverse culinary scene.
  • Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers.

Work Schedule: Standard office hours from Monday to Friday, with flexibility for occasional remote work and overtime as needed.

ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for international candidates.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission and resume screening.
  • Phone or video call with the HR team to discuss the role and assess cultural fit.
  • In-depth interview with the hiring manager and relevant team members to evaluate skills and experience.
  • Final interview with the Head of Marketing, CN or another senior leader to discuss career growth and expectations.

Key Assessment Areas:

  • Writing and editing skills, with a focus on B2B content creation.
  • Project management and organizational skills.
  • Strategic thinking and ability to align content marketing efforts with business objectives.
  • Cultural fit and ability to work effectively in a global, collaborative environment.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Include a portfolio of your published content, demonstrating your ability to create high-quality B2B content.
  • Prepare for the interview by researching Airwallex's products, services, and market position, as well as the fintech industry as a whole.

ATS Keywords: Content Marketing, B2B Writing, Editing, SEO Principles, Video Production, Digital Marketing, Social Media Management, Project Management, Research, Communication, Content Strategy, Cross-Border Industry Knowledge, Attention to Detail, Content Creation, Analytical Skills, Portfolio Development, Bilingual Communication

ASSUMPTION: Airwallex's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company's long-term growth.

πŸ› οΈ Tools & Technologies

  • Content management systems (CMS) such as WordPress or similar platforms.
  • Video production tools such as Premiere, Apple suite, Jianyin, or other industry-standard software.
  • Social media management tools like Hootsuite, Buffer, or similar platforms.
  • SEO tools and analytics platforms like SEMrush, Ahrefs, or Google Analytics.
  • Project management tools such as Asana, Trello, or Jira.

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Airwallex's internal systems and processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric: We put our customers first in everything we do.
  • Global: We embrace diversity and inclusion, fostering a global mindset.
  • Innovative: We continuously seek new ways to improve and grow.
  • Collaborative: We work together to achieve our goals and support each other's success.

Work Style:

  • Airwallex values a dynamic and agile work environment, with a focus on results and continuous improvement.
  • The company encourages open communication, collaboration, and cross-functional teamwork.
  • Airwallex fosters a culture of learning and development, supporting employees' professional growth and career advancement.

Self-Assessment Questions:

  • Do you have a proven track record of creating high-quality B2B content that drives customer acquisition and engagement?
  • Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
  • Do you thrive in a collaborative, international team setting and enjoy working with diverse stakeholders?

ASSUMPTION: Candidates who align with Airwallex's values and work style are more likely to succeed in the role and contribute to the company's long-term success.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
  • Candidates may need to adapt to Airwallex's unique company culture and global work environment.
  • The role may involve occasional travel to other Airwallex offices or industry events.
  • Candidates may need to navigate the complexities of the Chinese fintech market and regulatory environment.

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, and a willingness to adapt and learn in a dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other content marketing roles in the fintech industry, this position offers a unique opportunity to work with a global, innovative company and gain exposure to a diverse range of products and services.
  • Airwallex's focus on global expansion and growth provides ample opportunities for career progression and development.
  • Candidates with experience in the cross-border industry or payment industry may find this role particularly appealing, given Airwallex's unique value proposition and market position.

ASSUMPTION: This role offers a unique blend of strategic thinking, creative content development, and project management, making it an attractive opportunity for experienced content marketing professionals.

πŸ“ Sample Projects

  • Developing a comprehensive content strategy for Airwallex's CN marketing efforts, aligning with the company's global content marketing objectives.
  • Creating a series of high-quality, engaging video content showcasing Airwallex's products and services, tailored to the Chinese market.
  • Managing the end-to-end production process for a white paper on the state of the global payments industry, featuring insights from Airwallex's subject matter experts and thought leaders.

ASSUMPTION: These sample projects illustrate the strategic, creative, and project management aspects of the role, highlighting the diverse range of responsibilities and opportunities for impact.

❓ Key Questions to Ask During Interview

  • Can you describe the current content marketing landscape at Airwallex and how this role fits into the broader marketing strategy?
  • How does Airwallex support the professional development and growth of its content marketing team members?
  • What are the key priorities for the content marketing team in the first 90 days, and how does this role contribute to achieving those objectives?
  • How does Airwallex foster a culture of collaboration and cross-functional teamwork, and what opportunities are there for working with other teams and departments?
  • What are the most challenging aspects of working in the Chinese fintech market, and how does Airwallex navigate these challenges?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, Airwallex's culture, and the broader market landscape, showcasing their strategic thinking and ability to contribute to the company's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your B2B content creation and project management expertise.
  • Prepare a portfolio of your published content, demonstrating your ability to create high-quality B2B content that drives customer acquisition and engagement.
  • Follow up with Airwallex's HR team one week after submitting your application to inquire about the status of your application and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.