🔹 Job Title: Manager, Content Merchandising - The CW Network - Burbank, CA
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: Burbank, CA
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision-making to maximize user engagement.
✅ Develop and execute merchandising strategies, including collection curations and content optimization, in collaboration with the Senior Director
✅ Analyze weekly and monthly insights to inform decisions and improve user experience
✅ Create, resize, and publish art assets for The CW streaming platform and partner marketing platforms
✅ Coordinate with Design and Marketing to receive and deliver design assets that meet UX needs
✅ Create and maintain the schedule, art, and copy for push notifications, in-app messages, and email newsletters
✅ Track performance of push/email/in-app messages engagement and generate reports for internal distribution
✅ Partner with Insights & Research on audience segments and future segment optimizations via personalization
✅ Review title pages within the Content Management System, ensuring correct title metadata, content tagging, and assigned art assets
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis to optimize content merchandising and user engagement.
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in content merchandising, digital marketing, or a related role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong foundation in digital marketing, content merchandising, or a related field, with a proven track record of driving user engagement and discovery.
Salary Range: $80,000 - $90,000 per year, commensurate with experience and skill levels
Benefits:
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the entertainment and media industry. Benefits may vary based on full-time or part-time employment status.
Industry: Broadcast Media Production and Distribution. The CW is a top broadcast TV network in the U.S. and a fast-growing, ad-supported streaming service, reaching 100% of U.S. television households.
Company Size: 10,001+ employees. Nexstar Media Group, Inc. is a leading diversified media company with national reach.
Founded: 1996. Nexstar Media Group, Inc. was founded in 1996 and has since grown to become a leading local media company with national reach.
Company Description:
Company Specialties:
Company Website: http://www.nexstar.tv
ASSUMPTION: Nexstar Media Group, Inc. is a large, diversified media company with a strong focus on local and national news, sports, and entertainment content. The CW is a significant part of their portfolio, offering both broadcast TV and streaming services.
Career Level: Mid-level. This role requires 1-2 years of relevant experience and offers opportunities for growth within the company.
Reporting Structure: The Manager, Content Merchandising reports directly to the Senior Director of Content Merchandising.
Work Arrangement: On-site, full-time, with occasional evenings and weekends as needed.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth within the company, with potential advancement to senior-level positions or expansion into related roles within the Digital or Marketing departments.
Office Type: Corporate office environment with a creative and collaborative work culture.
Office Location(s): 2900 W. Alameda Ave. (The CW), Burbank, CA
Geographic Context:
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The office environment is collaborative and creative, with a strong focus on teamwork and cross-functional collaboration. The location offers easy access to major highways and public transportation, as well as a variety of entertainment, dining, and cultural attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Content Merchandising, Data Analysis, User Engagement, Content Optimization, Adobe Photoshop, Consumer Engagement, Content Personalization, Entertainment Industry Knowledge, Digital Promotions, Audience Segmentation, Performance Tracking, Art Asset Creation, Collaboration, Email Marketing, In-App Messaging, Push Notifications
ASSUMPTION: The application process involves a series of interviews with the Hiring Manager, Senior Director, and other team members, focusing on candidates' understanding of content merchandising strategies, data-driven decision-making, and creative problem-solving skills.
ASSUMPTION: Candidates should be proficient in Adobe Photoshop and familiar with content management systems. Experience with Braze consumer engagement platform is preferred but not required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, with a focus on collaboration, data-driven decision-making, and adaptability.
ASSUMPTION: This role may present challenges in managing multiple projects and deadlines, adapting to changes in priorities, and collaborating effectively with cross-functional teams. Candidates should be able to demonstrate strong organizational skills, adaptability, and the ability to work collaboratively.
ASSUMPTION: This role is similar to other Content Merchandising Manager positions in the entertainment and media industry, with a focus on driving user engagement and discovery through data-driven strategies. However, this role may have a stronger emphasis on creative asset creation and collaboration with cross-functional teams compared to similar roles in other industries.
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, including strategic planning, data analysis, creative asset creation, and collaboration with cross-functional teams.
ASSUMPTION: These key questions help candidates better understand the role's priorities, team structure, and company culture, as well as the opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.