Manager, Content Strategy

📌 Core Information

🔹 Job Title: Manager, Content Strategy

🔹 Company: V Shred Talent

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Content Strategy, Health & Fitness

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive content strategy for V Shred's multiple platforms
• Leading and mentoring a diverse content team, fostering a collaborative culture
• Making data-driven decisions to refine content strategies and improve performance
• Overseeing the creation of high-quality editorial and video content, ensuring brand consistency
• Collaborating cross-functionally to support product launches, promotions, and customer engagement
• Programming content based on seasonal trends and fitness cycles
• Staying updated on emerging content trends and exploring innovative content formats

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to thrive in V Shred's dynamic environment.

📋 Key Responsibilities

✅ Lead Content Strategy: Develop and execute a comprehensive content strategy that aligns with V Shred's brand, vision, and business objectives, including seasonal content initiatives and targeted campaigns.

✅ Team Leadership: Manage, mentor, and inspire a diverse content team, including writers, video producers, and other creatives. Foster a collaborative, high-performance culture within the content department.

✅ Data-Driven Decisions: Use data and performance analytics to continuously refine content strategies, identify audience trends, and improve content performance across platforms (social, email, website, and paid media).

✅ Editorial Oversight: Oversee the creation of high-quality editorial content, ensuring it aligns with V Shred's voice, brand guidelines, and industry standards. Provide editorial leadership for both written and video content, ensuring consistency and excellence.

✅ Cross-Functional Collaboration: Work closely with the marketing, product, and design teams to ensure content supports product launches, promotions, and customer engagement strategies. Ensure all content aligns with overall marketing and business objectives.

✅ Seasonal Programming: Develop and implement content plans based on seasonal trends and fitness cycles, ensuring that content remains timely, relevant, and audience-focused throughout the year.

✅ Video Production: Supervise the video production team and collaborate with them to create engaging video content that complements written articles and other forms of media. Ensure the production of high-quality, impactful video content that resonates with V Shred's audience.

✅ Innovation and Trendspotting: Stay up-to-date on emerging content trends in health, fitness, and wellness. Constantly explore new ways to engage our audience with innovative and creative content formats.

ASSUMPTION: This role requires a strong understanding of the health and fitness industry, seasonal content trends, and the ability to balance data-driven decisions with creative content strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent professional experience).

Experience: 7+ years of experience in content strategy and leadership roles, with at least 3-5 years of experience managing content for large teams. Extensive experience in the health, wellness, or fitness space is highly preferred.

Required Skills:

• Proven experience in both editorial content creation and video production
• Strong understanding of data analytics and performance metrics
• Excellent leadership, communication, and interpersonal skills
• Strong project management skills and experience with content production workflows
• Ability to manage multiple priorities in a fast-paced, dynamic environment

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with SEO best practices
• Knowledge of video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: Candidates with a strong background in the health and fitness industry and proven experience in content strategy and leadership roles will be most successful in this position.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior content strategy role in the United States with 7+ years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate team meetings and deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Health & Fitness Services. V Shred is a dynamic and rapidly growing health and fitness brand that focuses on empowering individuals to achieve their fitness goals through personalized programs, expert guidance, and cutting-edge resources.

Company Size: 51-200 employees. As a mid-sized company, V Shred offers a dynamic environment with opportunities for growth and impact.

Founded: 2015. V Shred was founded with a mission to create content that motivates, educates, and inspires its audience to live healthier lives.

Company Description:

• V Shred creates products and services that empower people to lose weight, get in shape, and live a healthier lifestyle
• One of the fastest-growing fitness and nutrition brands in the world, with a social community of nearly 15 million across multiple platforms
• Focuses on direct-to-consumer marketing, building strong customer relationships, and driving LTV

Company Specialties:

• Fitness
• Health
• Dieting
• Guided Workouts
• Targeted Training
• Customized Diet Plans
• Nutrition
• Ultimate Trainers
• Meet Your Goals
• VShred
• and workout

Company Website: www.vshred.com

ASSUMPTION: V Shred's focus on growth, innovation, and customer relationships creates an exciting and challenging work environment.

📊 Role Analysis

Career Level: Senior Management. This role is a senior-level position with significant responsibility for leading the content strategy and team.

Reporting Structure: The Manager, Content Strategy will report directly to the Chief Content Officer and oversee the content team, including writers, video producers, and other creatives.

Work Arrangement: Remote. This role is remote-friendly, allowing for flexible work arrangements and the ability to work from anywhere in the United States.

Growth Opportunities:

• Potential to advance to a Director or VP level role as the company continues to grow
• Opportunities to lead special projects and initiatives, expanding skills and expertise
• Chance to work closely with senior leadership, gaining valuable insights into the company's strategic direction

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a lasting impact on V Shred's content strategy and overall success.

🌍 Location & Work Environment

Office Type: Remote. While V Shred has a physical headquarters in Las Vegas, NV, this role is remote-friendly and can be performed from anywhere in the United States.

Office Location(s): 4530 S Decatur Blvd, #103, Las Vegas, NV 89103, US (Headquarters)

Geographic Context:

• The United States offers a wide range of living and working environments, from bustling cities to quiet suburbs
• V Shred's remote-friendly policy allows employees to choose a work environment that best suits their needs and preferences
• Working remotely provides flexibility and the opportunity to live in various locations throughout the United States

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate team meetings and deadlines. The work schedule may vary depending on the candidate's location and time zone.

ASSUMPTION: The remote-friendly work environment offers candidates the flexibility to balance their personal and professional lives while working for a dynamic and growing company.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Chief Content Officer to discuss content strategy, leadership style, and industry experience
• Case study or content strategy challenge to evaluate problem-solving skills and strategic thinking
• Final interview with senior leadership to discuss career growth, company culture, and next steps

Key Assessment Areas:

• Content strategy development and execution
• Leadership and team management skills
• Data-driven decision-making and analytics
• Editorial oversight and content creation
• Cross-functional collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, leadership, and industry-specific experience
• Include examples of your content strategy work, such as case studies or portfolio pieces
• Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and adaptability
• Research V Shred's content, mission, and values to demonstrate your enthusiasm for the role and company

ATS Keywords: Content Strategy, Team Leadership, Data Analytics, Editorial Oversight, Cross-Functional Collaboration, Seasonal Programming, Video Production, Innovation, Trendspotting, Project Management, Communication, Interpersonal Skills, Health & Fitness Industry, Content Management Systems, SEO, Video Editing Software

ASSUMPTION: V Shred's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, ensuring the right candidate is selected for this critical role.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
• Analytics tools like Google Analytics, Adobe Analytics, or Mixpanel
• Video editing software like Adobe Premiere Pro, Final Cut Pro, or iMovie
• Project management tools such as Asana, Trello, or Jira
• Communication and collaboration tools such as Slack, Microsoft Teams, or Google Workspace

ASSUMPTION: Candidates should have experience with relevant content management, analytics, and project management tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: V Shred believes in empowering individuals to take control of their health and fitness journeys
• Innovation: The company encourages creativity and continuous improvement in all aspects of its operations
• Collaboration: V Shred fosters a collaborative work environment where team members support and learn from one another
• Excellence: The company strives for excellence in all its products, services, and internal processes

Work Style:

• Dynamic and fast-paced environment
• Strong focus on data-driven decision-making and continuous improvement
• Collaborative and supportive team culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments, and are you comfortable managing multiple priorities?
• Are you passionate about the health and fitness industry, and do you stay up-to-date on emerging trends and best practices?
• Do you have strong leadership skills and the ability to inspire and mentor a diverse team of creatives?
• Are you comfortable using data and analytics to inform content strategies and make data-driven decisions?

ASSUMPTION: Candidates who align with V Shred's values and work style will be most successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a diverse team of creatives with varying work styles and preferences
• Balancing data-driven decisions with creative content strategies and maintaining a strong brand voice
• Adapting to a dynamic and rapidly growing company, with evolving priorities and responsibilities
• Working remotely and managing team members in different time zones

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional content management roles, this position requires a strong background in the health and fitness industry and a deep understanding of seasonal content trends
• V Shred's focus on data-driven decision-making and continuous improvement sets it apart from other health and fitness brands
• This role offers significant growth potential, with opportunities to advance to a Director or VP level role as the company continues to grow

ASSUMPTION: Candidates should consider their industry-specific experience, data-driven approach, and career growth goals when comparing this role to similar positions in the health and fitness industry.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for V Shred's multiple platforms, including seasonal content initiatives and targeted campaigns
• Managing a team of writers and video producers to create high-quality editorial and video content that aligns with V Shred's brand and industry standards
• Collaborating with cross-functional teams to support product launches, promotions, and customer engagement strategies, ensuring all content aligns with overall marketing and business objectives

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and cross-functional collaboration aspects of the Manager, Content Strategy role at V Shred.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy for the next 12-24 months, and how this role fits into that plan?
• How does V Shred support the professional growth and development of its content team members?
• Can you provide examples of how V Shred uses data and analytics to inform content strategies and improve performance?
• How does V Shred maintain a strong brand voice and consistency across multiple platforms and content formats?
• What are the biggest challenges facing the content team in the next 6-12 months, and how can this role help address them?

ASSUMPTION: Asking these questions will help candidates better understand V Shred's content strategy, team dynamics, and growth opportunities, ensuring a strong fit for the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy, leadership, and industry-specific experience
• Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and adaptability
• Research V Shred's content, mission, and values to demonstrate your enthusiasm for the role and company
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.