📌 Core Information
🔹 Job Title: Manager - Content Strategy
🔹 Company: nib Group
🔹 Location: Newcastle, Australia (with flexibility for Sydney, Australia)
🔹 Job Type: Full-time, Fixed Term Contract (12 months)
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (flexible working model)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic thinking and execution of nib’s online content and organic social channels
- Managing the content publishing hub, The Check Up, and maintaining a content marketing strategy
- Delivering digital solutions to the broader business and proactively identifying enhancement opportunities
- Managing and developing content and experience resources within the Marketing and Digital team
ASSUMPTION: This role requires a balance of creative and technical skills, with a focus on user experience and commercial outcomes.
📋 Key Responsibilities
✅ Develop and implement digital strategies to solve business problems, promoting user experience and making the most of available resources
✅ Manage the content and experience resources within the Marketing and Digital team, ensuring quality, consistency, and compliant copy
✅ Deliver digital solutions to the broader business, providing solutions to technical challenges and recommending enhancements
✅ Collaborate with the Content Platform team to deliver initiatives and maintain a content marketing strategy that meets business needs
✅ Manage the content publishing hub, The Check Up, and ensure it remains a fundamental aspect of the overall user experience
ASSUMPTION: This role involves cross-functional collaboration and requires strong stakeholder management skills.
🎯 Required Qualifications
Education: Marketing or Business Degree qualification
Experience: 5 years in digital marketing, content marketing, or content management (ideally in health insurance, financial services, or a regulated industry)
Required Skills:
- Strong communication and presentation skills
- Experience in social media management
- Experience in managing and developing others
- Strong ability to influence stakeholders
- Budget management and commercial acumen
- Familiarity with UX design principles and processes
- Experience working with marketing automation and personalisation frameworks
- Applied understanding of SEO in content and web design
- Proven experience in applying innovation or optimisation frameworks
Preferred Skills:
- Experience in media buying principles to deliver impactful communications
ASSUMPTION: This role requires a mix of technical and creative skills, with a focus on driving commercial outcomes and user experience.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Manager - Content Strategy role in Australia, with 5-10 years of experience, the estimated salary range is AUD 120,000 - 150,000 per annum. This is inclusive of a 50% discount on employee health insurance.
Benefits:
- Generous discounts on nib health and travel insurance products
- Paid leave for volunteering through nib Foundation
- Corporate fitness discounts
Working Hours: Full-time, with a flexible hybrid working model that allows for working from home and office Hubs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically health insurance, travel insurance, and corporate health insurance
Company Size: Medium-sized company with 1,001-5,000 employees
Founded: Not specified, but nib Group has been operating since 1988
Company Description:
- As a trusted health partner, nib Group supports the health needs of around 1.6 million Australians, New Zealanders, and international students and workers
- The company provides health insurance, travel insurance, and corporate health insurance
- nib Group believes in giving members access to better health information, tools, and services to help them take control of their health
Company Specialties:
- Private Health Insurance
- Overseas Visitor Health Insurance
- Overseas Student Health Cover
- Travel Insurance
- Corporate Health Insurance
Company Website: http://www.nib.com.au
ASSUMPTION: nib Group is committed to creating an accessible recruitment process and employment experience, with a focus on diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Managerial role, reporting directly to the Head of Marketing and Digital
Reporting Structure: This role is part of the Marketing and Digital team and reports directly to the Head of Marketing and Digital
Work Arrangement: Hybrid working model, with flexibility to work from home and office Hubs
Growth Opportunities:
- Potential career progression within the Marketing and Digital team or broader nib Group
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to develop leadership and management skills through mentoring and coaching team members
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing and Digital team and the broader nib Group.
🌍 Location & Work Environment
Office Type: Modern office Hubs designed for focused work, connection, and collaboration
Office Location(s): Newcastle, Sydney, and Melbourne
Geographic Context:
- Newcastle: A coastal city in New South Wales, Australia, known for its beaches, vineyards, and cultural attractions
- Sydney: The capital of New South Wales and the most populous city in Australia, offering a vibrant urban environment with numerous cultural, entertainment, and recreational opportunities
- Melbourne: The capital of Victoria, Australia, known for its cultural diversity, arts, and sports
Work Schedule: Full-time, with a flexible hybrid working model that allows for working from home and office Hubs
ASSUMPTION: The hybrid working model provides employees with the flexibility to balance work and personal life, while also fostering collaboration and connection with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the Head of Marketing and Digital
Key Assessment Areas:
- Digital marketing and content strategy expertise
- Communication and presentation skills
- Stakeholder management and influence
- Budget management and commercial acumen
- Cultural fit and alignment with nib Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of nib Group's mission, vision, and values in your application
- Prepare examples of your content strategy and digital marketing achievements to discuss during the interview
ATS Keywords: Digital marketing, content strategy, content management, social media management, stakeholder influence, budget management, commercial acumen, UX design, marketing automation, personalisation frameworks, SEO, innovation frameworks, hybrid working model, nib Group
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing and content strategy expertise, as well as their cultural fit and alignment with nib Group's values.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Marketing automation tools (e.g., Marketo, HubSpot)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's expertise and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- People: We care about our people and the communities we serve
- Integrity: We do the right thing, always
- Excellence: We strive to be extraordinary in everything we do
- Innovation: We embrace change and continuous improvement
- Collaboration: We work together to achieve our goals
Work Style:
- Flexible and adaptable, with a focus on delivering results
- Collaborative and team-oriented, with a strong commitment to supporting colleagues
- Innovative and proactive, with a willingness to challenge the status quo
Self-Assessment Questions:
- How do you embody nib Group's values in your daily work?
- How do you approach collaboration and teamwork in a hybrid working environment?
- Can you provide an example of a time when you drove innovation or continuous improvement in a digital marketing or content strategy role?
ASSUMPTION: nib Group is committed to creating an inclusive and diverse work environment, where employees feel valued and empowered to be their authentic selves.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating with various stakeholders to align content strategy with business objectives
- Adapting to a hybrid working model and balancing remote work with office-based collaboration
- Keeping up with industry trends and best practices in digital marketing and content strategy
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, with a focus on delivering results and driving commercial outcomes.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Manager or Digital Marketing Manager position, with a focus on driving strategic thinking and execution for nib Group's online content and organic social channels
- Unlike other roles in the industry, this position requires a mix of technical and creative skills, with a strong emphasis on user experience and commercial outcomes
- Career progression opportunities may include advancing to a Senior Manager or Director role within the Marketing and Digital team or broader nib Group
ASSUMPTION: This role offers a unique opportunity to drive strategic thinking and execution for nib Group's online content and organic social channels, with a focus on user experience and commercial outcomes.
📝 Sample Projects
- Developing and implementing a content strategy that drives user engagement and commercial outcomes for nib Group's online channels
- Managing the content publishing hub, The Check Up, to ensure it remains a fundamental aspect of the overall user experience
- Collaborating with the Content Platform team to deliver initiatives that enhance nib Group's digital presence and user experience
ASSUMPTION: These sample projects are intended to provide an overview of the types of initiatives the successful candidate may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing and Digital team?
- How does nib Group support the professional development and growth of its employees?
- Can you provide an example of a successful content strategy or digital marketing campaign that has been implemented at nib Group?
- How does nib Group approach collaboration and communication in a hybrid working environment?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture at nib Group.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your content strategy and digital marketing achievements to discuss during the interview
- Follow up with nib Group's recruitment team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
