Manager, Content Strategy, Enthusiast & Wellness

📌 Core Information

🔹 Job Title: Manager, Content Strategy, Enthusiast & Wellness

🔹 Company: Hearst

🔹 Location: New York, NY

🔹 Job Type: Full time

🔹 Category: Media Production

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days a week minimum)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies across multiple brands within the Enthusiast & Wellness Group
• Collaborating with editorial, performance marketing, and central commerce departments
• Conducting keyword research, content optimization, and performance analysis
• Monitoring search rankings and industry trends
• Pitching content ideas based on data-driven insights

ASSUMPTION: This role requires a high level of collaboration and data-driven decision making. The ideal candidate will be comfortable working with various teams and tools to optimize content performance.

📋 Key Responsibilities

✅ Conduct ongoing keyword research aligned with brand missions and business goals

✅ Optimize all content, including product reviews and supporting content, for user experience and search needs

✅ Audit content for revenue success, performance, and user engagement using data analytics tools

✅ Work directly in the CMS to optimize critical fields, grouping content, internal linking, and improving formats

✅ Monitor search rankings, traffic, and impact for priority reviews and supporting content

✅ Keep a pulse on industry trends and pitch content ideas to edit, backed by data

✅ Stay informed about algorithm updates and guide teams through their impact on search for brands

ASSUMPTION: This role requires a strong understanding of SEO, data analysis, and content strategy. The ideal candidate will be comfortable working with data to inform content decisions and collaborating with various teams to execute strategies.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Journalism, Marketing, or a related discipline)

Experience: 4+ years of experience in recommending content ideas with a focus on commerce

Required Skills:

• Proficient in data analysis tools such as Google Analytics, Looker, and Search Console
• Strong project management skills and ability to keep projects on track with targeted deadlines
• Excellent communication and collaboration skills
• Working knowledge of SEO tools like SEMRush, Keywords Everywhere, and Google Trends
• Extremely detail-oriented and thrives in a fast-paced environment
• Interest in the topics covered by the brands

Preferred Skills:

• Experience working directly in a CMS
• Availability to work during major shopping holidays
• Kind and supportive demeanor

ASSUMPTION: The ideal candidate will have a strong background in content strategy, data analysis, and SEO. They will be comfortable working with various teams and tools to optimize content performance and drive revenue growth.

💰 Compensation & Benefits

Salary Range: $88,000 - $90,000 per year

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic work environment with a focus on innovation and integrity

Working Hours: Full-time position with a minimum of 3 days a week in the NYC office

ASSUMPTION: The salary range provided is based on industry standards for a manager-level role in media production in the New York City area. The actual base pay offered may vary depending on factors such as transferable skills, work experience, business needs, and market demands.

📌 Applicant Insights

🔍 Company Context

Industry: Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives. The company's portfolio includes financial services, healthcare, transportation, television stations, newspapers, magazines, cable television networks, and more.

Company Size: Hearst has 10,001+ employees worldwide, providing ample opportunities for collaboration and growth.

Founded: Hearst was founded in 1887 and has since grown into one of the nation's largest global, diversified information, services, and media companies.

Company Description:

• Hearst is committed to leading with purpose and integrity, innovating for more than a century
• The company's portfolio includes global financial services, healthcare solutions, transportation software, television stations, newspapers, magazines, and cable television networks
• Hearst is dedicated to serving the communities it operates in, both civically and philanthropically

Company Specialties:

• Television
• Digital
• Magazines
• Entertainment
• Publishing
• Business Media
• Cable
• Radio
• Real Estate
• Syndication
• Marketing

Company Website: http://www.hearst.com

ASSUMPTION: Hearst's diverse portfolio and commitment to innovation provide ample opportunities for growth and development within the company.

📊 Role Analysis

Career Level: Managerial role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Director of Content Strategy and works closely with editorial, performance marketing, and central commerce departments

Work Arrangement: On-site, with a minimum of 3 days a week in the NYC office

Growth Opportunities:

• Potential to support multiple brands within the Enthusiast & Wellness Group
• Opportunities to collaborate with various departments and teams
• Chance to develop and refine content strategy skills in a dynamic and innovative environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities as they grow within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 300 West 57th Street, New York, NY 10019, US

Geographic Context:

• New York City is a major global hub for media, entertainment, and finance
• The office is located in Midtown Manhattan, providing easy access to public transportation and numerous amenities
• The city offers a diverse cultural scene, with numerous museums, theaters, and restaurants

Work Schedule: Full-time, with a minimum of 3 days a week in the NYC office

ASSUMPTION: The office environment at Hearst is dynamic and collaborative, with ample opportunities for professional growth and development. The location in New York City provides access to a wealth of cultural and professional resources.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Director of Content Strategy

Key Assessment Areas:

• Data analysis and interpretation skills
• Content strategy and SEO knowledge
• Collaboration and communication skills
• Project management and organizational skills
• Cultural fit and alignment with Hearst's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Include specific examples of your content strategy and SEO successes
• Demonstrate your understanding of the Enthusiast & Wellness Group's brands and their missions
• Prepare thoughtful questions to ask the interviewer about the role and the company

ATS Keywords: Content Strategy, Data Analysis, SEO, Keyword Research, Content Optimization, CMS Management, Project Management, Collaboration, Communication, Feedback Delivery, Detail Orientation, E-commerce, Trend Analysis, User Engagement, Performance Monitoring, Algorithm Awareness

ASSUMPTION: The application process at Hearst is designed to assess candidates' skills and cultural fit for the role and the company. Successful candidates will be able to demonstrate their expertise in content strategy, data analysis, and SEO, as well as their ability to collaborate and communicate effectively with various teams.

🛠️ Tools & Technologies

• Google Analytics
• Looker
• Search Console
• SEMRush
• Keywords Everywhere
• Google Trends
• CMS (e.g., Contentful, WordPress, or other platform-specific tools)

ASSUMPTION: The ideal candidate will be comfortable working with various data analysis, SEO, and CMS tools to optimize content performance and drive revenue growth.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Accountability
• Diversity
• Inclusion

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data to inform content decisions?
• Do you have a strong understanding of SEO and content strategy?
• Are you able to adapt to change and learn new tools and platforms?
• Do you share Hearst's commitment to integrity, quality, innovation, collaboration, accountability, diversity, and inclusion?

ASSUMPTION: Hearst values candidates who are able to thrive in a dynamic, collaborative, and data-driven environment. Successful candidates will be able to demonstrate their alignment with the company's values and their ability to contribute to its mission.

⚠️ Potential Challenges

• Managing multiple brands and content strategies simultaneously
• Keeping up with the fast-paced and ever-changing digital landscape
• Collaborating effectively with various teams and departments
• Working in a high-pressure, results-driven environment

ASSUMPTION: The ideal candidate will be able to manage multiple priorities, adapt to change, and thrive in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• This role is unique in its focus on content strategy for the Enthusiast & Wellness Group's brands
• Similar roles in other departments or companies may have a broader or more narrow focus on content strategy, SEO, or other aspects of digital media
• Career progression in this role may lead to opportunities in content strategy, management, or other related fields within Hearst or the broader media industry

ASSUMPTION: This role offers a unique opportunity to specialize in content strategy for a specific group of brands within Hearst. Successful candidates will be able to leverage this experience to pursue career growth and development within the company or the broader media industry.

📝 Sample Projects

• Developing and executing a content strategy for a new brand launch within the Enthusiast & Wellness Group
• Conducting a comprehensive audit of existing content and recommending optimization strategies to improve performance and user engagement
• Monitoring search rankings and traffic for priority reviews and supporting content, and developing strategies to improve visibility and reach

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and development in this role. Successful candidates will be able to demonstrate their ability to manage multiple priorities, adapt to change, and drive results in a dynamic and collaborative environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Enthusiast & Wellness Group?
• How does this role fit into the overall content strategy for the group's brands?
• What are the biggest challenges facing the group's brands in the current digital landscape, and how can this role help address them?
• What opportunities are there for growth and development within this role and the company?
• How does Hearst support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Include a link to your portfolio of clips or other relevant work samples
• Prepare thoughtful questions to ask the interviewer about the role and the company
• Follow up with the hiring manager within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.