Manager, Creative

Newell Brands

Full-time

On-site

Huntersville, North Carolina, United States

🌐 Digital Marketing

📌 Core Information

Job Title: Manager, Creative

Company: Newell Brands

Location: Huntersville, North Carolina, United States

Job Type: On-site

Category: Creative & Design

Date Posted: June 20, 2025

Experience Level: 10+ years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Delivering creative strategy and managing execution for one or more brands.
Leading a team of Designers and collaborating with cross-functional teams.
Utilizing AI tools and driving experimentation in new areas.
Managing project timing, resource deployment, and ensuring strategic objectives are met.
Providing art direction to designers, agency partners, photographers, and other artists.

ASSUMPTION: This role requires a high degree of creativity, leadership, and project management skills. The ideal candidate will have a proven track record in managing creative projects and teams, with a strong understanding of brand management and digital marketing.

📋 Key Responsibilities

Creative Strategy & Execution:

Deliver creative strategy and manage execution for one or more brands.
Work with the Senior Manager, Creative to deliver brand strategy, marketing projects, and campaigns.
Translate creative briefs into concrete solutions within brand identity guidelines.

Team Management & Collaboration:

Lead a team of Designers, working together with other departmental positions to produce highly effective creative content executions.
Collaborate with marketing, industrial design teams, and domain peers to build a creative center of excellence.

AI Integration & Innovation:

Utilize and automate designs with AI tools, such as text-to-image, image-to-image, and image-to-3D software, and scripted automations.
Implement AI-driven initiatives and identify new areas for experimentation.

Art Direction & Quality Control:

Provide art direction to designers, agency partners, photographers, and other artists to deliver best-in-class digital and physical assets.
Ensure the quality of all creative recommendations presented and assets delivered to consumers.

Project Management & Timing:

Partner with Manager, Design Operations to maintain project timing, project accuracy, and develop resource deployment.
Ensure necessary content is delivered to meet segment strategic objectives and achieve annual financial objectives.

ASSUMPTION: The ideal candidate will have a deep understanding of brand management, digital marketing, and project management. They will be able to manage multiple projects simultaneously, meet tight deadlines, and maintain high-quality standards.

🎯 Required Qualifications

Education:

University degree or college diploma in graphic design, art, or a related field.

Experience:

7-12+ years of experience in a creative/graphic design position, including 3+ years of experience leading the development and execution of multi-channel content.

Required Skills:

Expert knowledge in Adobe Creative Suite, including Photoshop, Illustrator, and After Effects.
Professional experience with asset production from 3D modeling tools, such as Adobe Substance suite and Keyshot.
Well-versed in design workflows utilizing Generative AI tools, such as Firefly, ChatGPT, and Midjourney.
Knowledge of brand and asset management via Adobe Libraries, Adobe Express, and Adobe Experience Manager.
Strong decision-making skills and understanding of where projects fit into overall company and development strategies.

Preferred Skills:

Professional experience with commercial photo studio and video editing/motion graphics.
Coding (HTML/CSS) knowledge and understanding of best practices in mobile-first and responsive web development.

ASSUMPTION: The ideal candidate will have a proven track record in managing creative projects and teams, with a strong understanding of brand management, digital marketing, and project management. They will be proficient in using relevant software tools and have a passion for driving creative excellence.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for this role)

Benefits:

Health, dental, and vision insurance
401(k) with company match
Paid time off (vacation, sick, and holidays)
Employee assistance programs
Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Newell Brands operates in the Manufacturing industry, focusing on consumer goods and home products.

Company Size: Newell Brands is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Newell Brands was founded in 1903 and has a rich history of innovation and growth in the consumer goods market.

Company Description:

Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands.
The company is focused on delighting consumers by lighting up everyday moments.
Newell Brands offers a high-performing, inclusive, and collaborative environment where employees can be their best, every day.

Company Specialties:

Marketing and commercial products

Company Website: www.newellbrands.com

ASSUMPTION: Working at Newell Brands offers opportunities for career growth, collaboration, and innovation in a large, established organization with a strong focus on consumer goods and home products.

📊 Role Analysis

Career Level: This role is at the manager level, requiring significant experience and expertise in creative management and brand strategy.

Reporting Structure: The Manager, Creative reports directly to the Senior Manager, Creative and works closely with marketing, industrial design teams, and other departmental positions.

Work Arrangement: This is an on-site role, with the opportunity for occasional remote work or travel as needed.

Growth Opportunities:

This role offers the opportunity to lead a team and drive creative strategy for one or more brands within Newell Brands.
With experience and strong performance, there may be opportunities to take on additional responsibilities or move into a senior management role.

ASSUMPTION: The ideal candidate will have a proven track record in managing creative projects and teams, with a strong understanding of brand management, digital marketing, and project management. They will be able to thrive in a dynamic, fast-paced environment and drive creative excellence.

🌍 Location & Work Environment

Office Type: Newell Brands' Huntersville office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US

Geographic Context:

Huntersville is a suburb of Atlanta, offering a mix of urban and suburban living with easy access to the city's amenities.
The area is known for its strong job market, high-quality schools, and diverse cultural attractions.

Work Schedule: The work schedule for this role is typically Monday through Friday, with the opportunity for flexible hours or remote work as needed.

ASSUMPTION: Working in Newell Brands' Huntersville office offers a dynamic, collaborative work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening
In-person or virtual interview with the hiring manager
Final interview with key stakeholders
Background check and offer

Key Assessment Areas:

Candidates' understanding of Newell Brands' brands and products
Candidates' creative portfolio and problem-solving skills
Candidates' leadership and management abilities
Candidates' cultural fit and alignment with Newell Brands' values

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
Prepare a portfolio showcasing your best creative work and problem-solving skills.
Research Newell Brands' brands and products to demonstrate your understanding and enthusiasm for the company.
Practice common interview questions and be prepared to discuss your creative process and decision-making skills.

ATS Keywords: Creative strategy, brand management, project management, team leadership, Adobe Creative Suite, 3D modeling, Generative AI, art direction, digital marketing, collaboration, problem-solving

ASSUMPTION: The interview process for this role will focus on assessing candidates' creative skills, leadership abilities, and cultural fit with Newell Brands.

🛠️ Tools & Technologies

Adobe Creative Suite (Photoshop, Illustrator, After Effects)
3D modeling tools (Adobe Substance suite, Keyshot)
Generative AI tools (Firefly, ChatGPT, Midjourney)
Brand and asset management tools (Adobe Libraries, Adobe Express, Adobe Experience Manager)
Project management tools (Asana, Jira, Trello)

ASSUMPTION: The ideal candidate will have experience with relevant creative software tools and be eager to learn and utilize new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

Integrity
Teamwork
Passion for Winning
Ownership
Leadership

Work Style:

Collaborative and inclusive
Fast-paced and dynamic
Focused on driving results and continuous improvement
Encourages innovation and creativity

Self-Assessment Questions:

How do your personal values align with Newell Brands' core values?
How do you approach working in a fast-paced, collaborative environment?
How do you balance creativity and innovation with practical, results-driven decision-making?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Newell Brands, demonstrating a passion for the company's mission, values, and work environment.

⚠️ Potential Challenges

Managing multiple projects and deadlines simultaneously
Balancing creative vision with practical, results-driven decision-making
Working in a fast-paced, dynamic environment with changing priorities
Managing a team and fostering a collaborative, inclusive work environment
Keeping up with industry trends and new technologies in creative software and AI tools

ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to thrive in a dynamic, fast-paced work environment with a strong focus on driving creative excellence.

📈 Similar Roles Comparison

This role is similar to a Senior Art Director or Creative Director, with a focus on managing a team and driving creative strategy for one or more brands.
Unlike these roles, the Manager, Creative role is more focused on execution and project management, with less emphasis on high-level strategic decision-making.
Career paths for this role may include progression to Senior Manager, Creative or other senior leadership positions within Newell Brands.

ASSUMPTION: The ideal candidate will have a strong understanding of the creative industry and a clear vision for their career growth and development within Newell Brands.

📝 Sample Projects

Developing a comprehensive creative strategy for a new product launch, including branding, packaging, and marketing materials
Managing a team to create a cohesive visual identity for a rebranding project, including logo design, color scheme, and typography
Leading a team to design and produce a series of promotional videos for a social media campaign, including scripting, storyboarding, and post-production

ASSUMPTION: The ideal candidate will have a diverse portfolio of creative projects that demonstrate their ability to manage teams, drive creative strategy, and deliver high-quality results.

❓ Key Questions to Ask During Interview

Can you describe the creative process for one of your most successful projects, and how you overcame any challenges that arose?
How do you approach managing a team and fostering a collaborative work environment?
Can you provide an example of a time when you had to balance creative vision with practical, results-driven decision-making? How did you approach this challenge, and what was the outcome?
How do you stay up-to-date with industry trends and new technologies in creative software and AI tools? Can you provide an example of a recent trend or tool that you've incorporated into your work?
How do you approach working in a fast-paced, dynamic environment with changing priorities? Can you provide an example of a time when you had to adapt to a significant change in project scope or direction?

ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to think critically and creatively in a dynamic, fast-paced work environment.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the Newell Brands careers website
Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare a portfolio showcasing your best creative work and problem-solving skills
Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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