Manager, Creative

📌 Core Information 🔹 Job Title: Manager, Creative 🔹 Company: Newell Brands 🔹 Location: Atlanta, Georgia, United States 🔹 Job Type: On-site 🔹 Category: Creative & Design 🔹 Date Posted: July 15, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Developing and executing creative strategies for one or more brands. - Managing a team of Designers and collaborating with cross-functional partners. - Leveraging AI tools to enhance design processes and generate creative content. - Ensuring adherence to brand guidelines and delivering high-quality assets. - Working within a larger team of design specialists, copywriters, and project managers. ASSUMPTION: This role requires a strong background in creative management, team leadership, and brand strategy. Proficiency in AI tools and a deep understanding of design principles are essential. 📋 Key Responsibilities ✅ Creative Strategy & Execution: - Develop and implement creative strategies for assigned brands or product groupings. - Manage the creative execution of assets, ensuring adherence to brand guidelines. - Collaborate with the Senior Manager, Creative to deliver projects and campaigns. ✅ Team Management & Leadership: - Lead a team of Designers, fostering an environment conducive to best-in-class creative development. - Provide art direction to designers, agency partners, photographers, and other artists. - Manage project timelines, resources, and deliverables to meet strategic objectives. ✅ AI Integration & Innovation: - Utilize and automate designs with AI tools such as text-to-image, image-to-image, and image-to-3D software. - Implement AI-driven initiatives and identify new areas for AI experimentation. - Train team members to develop skills in leveraging AI tools effectively. ✅ Cross-Functional Collaboration: - Work closely with marketing, industrial design teams, and domain peers to build a creative center of excellence. - Collaborate with the Manager, Copy to translate projects into concrete creative solutions within brand identity guidelines. ASSUMPTION: This role requires strong project management skills, the ability to manage multiple creative projects, and a deep understanding of design components and best practices. 🎯 Required Qualifications Education: - University degree or college diploma in graphic design, art, or a related field. Bachelor's degree preferred. Experience: - 7-12+ years of experience in a creative/graphic design position, including 3+ years of experience leading the development and execution of multi-channel content. Required Skills: - Expert knowledge in Adobe Creative Suite, including Photoshop, Illustrator, and After Effects. - Professional experience with asset production from 3D modeling tools such as Adobe Substance suite, Keyshot, etc. - Well-versed in design workflows utilizing Generative AI tools such as Firefly, ChatGPT, Midjourney, etc. - Knowledge of brand and asset management via Adobe Libraries, Adobe Express, and Adobe Experience Manager. - Strong decision-making skills and understanding of where projects fit into overall company and development strategies. Preferred Qualifications: - Experience implementing cohesive creative executions for a brand. - Commercial photo studio experience and video editing/motion graphics experience. - Coding (HTML/CSS) knowledge and understanding of best practices in mobile-first and responsive web development. - Highly detail-oriented with excellent business acumen and strong time management skills. - Strong written, verbal, and visual communication skills with exceptional presentation skills. - Pragmatic problem-solving and decision-making skills with the ability to travel as needed. ASSUMPTION: Candidates should have a proven track record of achievement in managing design across complex programs and a strong portfolio demonstrating their creative expertise. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a role of this level and location) Benefits: - Comprehensive health, dental, and vision insurance - Retirement savings plans with company match - Generous paid time off and holiday schedule - Employee discounts on Newell Brands products - Tuition reimbursement and professional development opportunities - Wellness programs and resources Working Hours: Full-time, 40 hours per week 📌 Applicant Insights 🔍 Company Context Industry: Manufacturing (Consumer Goods) Company Size: 10,001+ employees (Enterprise) Founded: 1903 (as Rubbermaid, Inc.) Company Description: Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex, and Campingaz. The company is focused on delighting consumers by lighting up everyday moments. Company Specialties: - Household and Commercial Products - Writing Instruments - Baby and Parenting Products - Outdoor and Recreation Products - Food Storage and Preservation Products - Home Fragrance and Decor Products Company Website: www.newellbrands.com ASSUMPTION: Newell Brands offers a dynamic work environment with a wide range of career opportunities and a strong focus on employee development and growth. 📊 Role Analysis Career Level: Mid-level to Senior-level management role within the creative department. Reporting Structure: Reports directly to the Senior Manager, Creative and works within a larger creative team. Work Arrangement: On-site, full-time position with the possibility of travel as needed. Growth Opportunities: - Potential career progression to Senior Manager, Creative or other leadership roles within the creative department. - Opportunities to expand skills and expertise in AI-driven design processes and tools. - Exposure to a wide range of brands and product categories, fostering well-rounded creative experience. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's creative output and brand success. 🌍 Location & Work Environment Office Type: On-site, corporate office environment Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US Geographic Context: - Atlanta, Georgia, is a major metropolitan area with a diverse cultural scene, numerous entertainment options, and a thriving arts community. - The office is located in the Dunwoody area, offering easy access to shopping, dining, and outdoor recreation opportunities. Work Schedule: Standard full-time work schedule, Monday through Friday, with the possibility of flexible hours or remote work arrangements for specific projects or tasks. ASSUMPTION: The office location and work schedule provide a balanced work-life environment, with ample opportunities for personal and professional growth. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the company's careers portal. 2. Phone or video screening with the HR department. 3. In-depth behavioral and skills-based interviews with the hiring manager and other team members. 4. Final interview with the Senior Manager, Creative or another senior-level stakeholder. Key Assessment Areas: - Creative problem-solving and design thinking skills. - Leadership and team management abilities. - Proficiency in AI tools and understanding of AI-driven design processes. - Cultural fit and alignment with Newell Brands' values and mission. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. - Prepare a portfolio showcasing your best creative work, with a focus on brand management, team leadership, and AI-driven design projects. - Research Newell Brands and the Manager, Creative role to demonstrate your understanding of the company and the position's requirements. ATS Keywords: Creative Strategy, Brand Management, Team Leadership, AI Tools, Design Workflows, Adobe Creative Suite, 3D Modeling, Generative AI, Project Management, Cross-Functional Collaboration ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative problem-solving skills, leadership abilities, and cultural fit, with a strong emphasis on AI proficiency and brand management expertise. 🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, After Effects) - 3D Modeling Tools (Adobe Substance suite, Keyshot, etc.) - Generative AI Tools (Firefly, ChatGPT, Midjourney, etc.) - Adobe Libraries, Adobe Express, Adobe Experience Manager - Project management and collaboration tools (e.g., Asana, JIRA, Trello) - Microsoft Office Suite (Word, Excel, PowerPoint) ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in creative and design departments. Proficiency in these tools is essential for success in the Manager, Creative position. 👔 Cultural Fit Considerations Company Values: - Integrity - Teamwork - Passion for Winning - Ownership - Leadership Work Style: - Collaborative and team-oriented, with a strong focus on cross-functional partnerships. - Results-driven and focused on delivering high-quality creative content that meets business objectives. - Innovative and open to embracing new technologies and design processes, such as AI-driven tools. Self-Assessment Questions: 1. How do you align with Newell Brands' core values, and can you provide an example of how you've demonstrated each value in your previous roles? 2. Describe your comfort level working in a fast-paced, high-volume creative environment, and how do you prioritize and manage your workload to ensure the delivery of high-quality assets? 3. How do you approach learning and integrating new design tools and processes, such as AI-driven tools, into your creative workflow? ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Newell Brands' values and work style, with a proven track record of success in collaborative, high-volume creative environments. ⚠️ Potential Challenges 1. Brand Management: Balancing the creative vision for multiple brands or product groupings while adhering to each brand's unique guidelines and maintaining consistency across all consumer touchpoints. 2. Team Leadership: Managing a team of designers with varying skill levels and experience, fostering a creative and collaborative work environment, and driving team performance to meet strategic objectives. 3. AI Integration: Keeping up with the latest AI tools and design processes, and effectively leveraging these tools to enhance creative output and efficiency. 4. Work-Life Balance: Managing a demanding workload and tight deadlines while maintaining a healthy work-life balance and prioritizing personal well-being. ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced creative environment. 📈 Similar Roles Comparison 1. Manager, Creative vs. Art Director: While both roles focus on creative direction and leadership, the Manager, Creative role emphasizes brand management, project execution, and team leadership, whereas the Art Director role is more focused on visual storytelling, concept development, and individual project contributions. 2. Manager, Creative vs. Senior Designer: The Manager, Creative role involves strategic planning, team management, and brand stewardship, while the Senior Designer role focuses on hands-on design work, mentoring junior designers, and driving creative excellence within specific projects or campaigns. 3. Career Path Comparison: The Manager, Creative role can serve as a stepping stone to senior leadership positions within the creative department, such as Senior Manager, Creative or Creative Director, while the Art Director and Senior Designer roles may lead to specialized creative leadership or individual contributor roles. ASSUMPTION: Candidates should understand the unique requirements and responsibilities of the Manager, Creative role and how it differs from similar creative leadership positions to ensure a strong fit with their career goals and expectations. 📝 Sample Projects 1. Brand Refresh Project: Led a team of designers in refreshing the visual identity of an established brand, including logo redesign, packaging updates, and digital asset overhaul, while maintaining brand equity and consistency across all consumer touchpoints. 2. AI-Driven Campaign Development: Collaborated with a cross-functional team to develop an AI-driven marketing campaign, leveraging generative AI tools to create personalized content for individual customers, resulting in a 25% increase in engagement and a 15% boost in sales. 3. Product Launch Project: Managed the creative execution of a new product launch, including product photography, video production, and marketing collateral development, ensuring seamless integration with the brand's visual identity and messaging framework. ASSUMPTION: Candidates should be prepared to discuss their involvement in similar projects and how their leadership, creativity, and problem-solving skills contributed to their success. ❓ Key Questions to Ask During Interview 1. Role-Specific Questions: * How does this role fit into the overall creative department structure, and what are the key priorities for the first 90 days? * What are the most significant challenges facing the brands or product groupings assigned to this role, and how can my creative leadership and problem-solving skills help address them? * How does Newell Brands support the professional development and growth of its creative team members, and what opportunities exist for career advancement within the creative department? 2. Company-Specific Questions: * How does Newell Brands foster a culture of innovation and creativity, and what resources are available to support the integration of new design tools and processes, such as AI-driven tools? * What are the key priorities for the creative department in the coming year, and how can this role contribute to their successful execution? * How does Newell Brands measure the success of its creative output, and what key performance indicators (KPIs) are used to track progress and evaluate the impact of creative campaigns and initiatives? ASSUMPTION: Candidates should approach the interview process with a deep understanding of the Manager, Creative role, Newell Brands' creative department structure, and the company's overall business strategy to demonstrate their fit for the position and their ability to drive creative success. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://jobs.newellbrands.com/job/Atlanta-Manager%2C-Creative-Geor/1307832400/ 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for the Manager, Creative role, with a focus on brand management, team leadership, and AI-driven design projects. 3. Prepare a portfolio showcasing your best creative work, demonstrating your ability to manage brands, lead teams, and leverage AI tools to drive creative success. 4. Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role. 5. If invited to interview, research Newell Brands and the Manager, Creative role thoroughly to demonstrate your understanding of the company, the position's requirements, and your fit for the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.