📌 Core Information
🔹 Job Title: Manager, Creative Centre of Excellence
🔹 Company: TD
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading world-class creative quality and brand consistency
- Driving insight-driven digital creative that converts
- Managing agency relationships and building connections with marketers
- Ensuring holistic view of communications strategy, creative development, and production
- Collaborating with various teams to achieve business objectives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence across multiple stakeholders. The ideal candidate will have a proven track record in advertising and a deep understanding of digital marketing.
📋 Key Responsibilities
✅ Consult on integrated campaigns, including communication strategy, evaluation, and stewardship of creative development
✅ Support Senior Manager on TV shoots and production requirements
✅ Lead creative brief development for tier 2 and 3 campaign work
✅ Lead communication strategy across all tier 2 and 3 campaigns
✅ Present and influence at executive levels
✅ Collaborate with Digital Performance Marketing and Customer Insights teams to ensure key messages are relevant, clear, and drive desired results
✅ Lead agency relationships to foster collaboration, inspire great work, drive efficiency, and practice financial discipline
✅ Build and maintain close working relationships with key partners to understand and influence business strategies
✅ Manage day-to-day line of business Scope of Work and retainer utilization
✅ Apply learnings and insights to campaigns on an ongoing basis to gain efficiencies
ASSUMPTION: The role requires a high level of organization, strong project management skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: University or Post-Secondary education required. Business or Marketing Communications an asset.
Experience: Minimum 7-10 years' experience in advertising
Required Skills:
- Marketing and business expertise and judgement
- Agility in a time of change, resilient and versatile with an enterprise mindset
- Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential, and in-branch
- Strong analytical skills, able to evaluate research results and leverage facts to support POVs and recommendations
- Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects, and keep key stakeholders informed
- Team-oriented; desire to contribute positively to the TD culture
- Thinks strategically, has a positive attitude, and inspires others to the same
- Proactively resolves problems and manages conflict/negotiates positively
- Superior communication skills with demonstrated ability to influence across multiple stakeholders
- Bilingual in French/English strongly preferred
Preferred Skills:
- Knowledge and experience with all digital platforms including mobile, video, social, and display
- Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement, etc.), industry trends, social media channels, and innovations, and the digital advertising landscape (e.g., desktop vs. mobile)
ASSUMPTION: The role requires a strong understanding of the advertising industry, digital marketing trends, and the ability to apply this knowledge to drive business results.
💰 Compensation & Benefits
Salary Range: $91,200 - $136,800 CAD per year. This range is an estimate based on industry standards for a Manager-level role in Marketing within the Toronto area. The actual salary may vary based on the candidate's skills, experience, and other factors.
Benefits:
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and other factors. TD offers a competitive total rewards package that includes a base salary, variable compensation, and several other key plans.
📌 Applicant Insights
🔍 Company Context
Industry: TD is a leading global financial institution and the fifth largest bank in North America by branches/stores. It serves over 27 million households and businesses in Canada, the United States, and around the world.
Company Size: TD has over 95,000 colleagues and is one of the world's leading global financial institutions.
Founded: TD was founded in 1855 and has since grown to become a major player in the global financial services industry.
Company Description:
- TD is committed to being a leader in customer experience and enriching the lives of its customers, communities, and colleagues.
- The Bank offers a wide range of financial products and services to retail, commercial, and institutional customers.
- TD is guided by its vision to be the Better Bank and its purpose to enrich the lives of its customers, communities, and colleagues.
Company Specialties:
- Personal and commercial banking
- Brokerage services
- Mutual funds
- Asset management
- Insurance
- Capital markets products and services
Company Website: https://www.td.com/ca/en/about-td/
ASSUMPTION: TD is a large, established financial institution with a strong brand and a commitment to customer experience and community involvement.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: The Manager, Creative Centre of Excellence reports directly to the Senior Manager, Creative COE.
Work Arrangement: This role is on-site and based in Toronto, Ontario, Canada.
Growth Opportunities:
- Progression within the Creative Centre of Excellence team
- Expansion into other areas of marketing or related fields within TD
- Development of leadership and management skills
ASSUMPTION: This role offers opportunities for career growth and development within the creative and marketing fields at TD.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): TD Terrace - 160 Front Street West Corporate, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a population of over 2.9 million people.
- The Greater Toronto Area (GTA) has a diverse economy with strengths in finance, technology, and other industries.
- The cost of living in Toronto is relatively high compared to other Canadian cities.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM, with a 30-minute lunch break. The work schedule may vary based on business needs and team requirements.
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork. The office is located in a bustling downtown area with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with a recruiter
- In-depth interviews with hiring managers and/or team members
- Final interview with the Senior Manager, Creative COE
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of the advertising industry and digital marketing trends
- Candidates' ability to think strategically and drive business results
- Candidates' communication and presentation skills
- Candidates' cultural fit with TD's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with advertising campaigns, creative development, and project management
- Demonstrate your understanding of TD's brand and values during the interview process
ATS Keywords: Advertising, Marketing, Creative Development, Project Management, Digital Marketing, Campaign Strategy, Agency Relationships, Brand Consistency, Customer Insights, Influencing, Stakeholder Management
ASSUMPTION: The interview process at TD is thorough and designed to assess candidates' skills, experience, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: The ideal candidate will have experience with industry-standard tools and software for advertising, marketing, and project management.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Talent
- Inclusion
- Service
- Results
- Leadership
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on achieving business objectives
- Adaptable and resilient in a changing environment
Self-Assessment Questions:
- How do you demonstrate TD's value of integrity in your daily work?
- Can you provide an example of a time when you drove results through creative problem-solving?
- How do you foster a culture of inclusion and collaboration within your team?
ASSUMPTION: TD values diversity, inclusion, and collaboration, and seeks candidates who align with these principles and can contribute positively to the company culture.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing creative vision with business objectives and budget constraints
- Navigating a large, matrixed organization
- Adapting to changes in the advertising industry and digital marketing landscape
ASSUMPTION: The role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Manager, Creative Services vs. Manager, Creative Centre of Excellence: The former role focuses more on day-to-day creative operations and vendor management, while the latter role is more strategic and focused on campaign development and execution.
- Industry-specific context: The advertising industry is constantly evolving, with new channels, technologies, and best practices emerging regularly. Candidates should stay up-to-date with industry trends and developments.
- Career path comparison: This role can serve as a stepping stone to senior management or leadership positions within the creative or marketing fields at TD or other organizations.
ASSUMPTION: The role of Manager, Creative Centre of Excellence is unique and offers a blend of strategic, operational, and creative responsibilities that set it apart from similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive creative strategy for a major brand campaign, including TV, digital, and social media components
- Managing a team of agency partners to execute a large-scale event or experiential marketing campaign
- Conducting market research and analyzing customer insights to inform creative development and campaign strategy
ASSUMPTION: The role involves a wide range of projects, from strategic campaign development to tactical execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Creative Centre of Excellence?
- How does the Creative COE collaborate with other marketing teams and stakeholders within TD?
- What are the biggest challenges facing the Creative Centre of Excellence in the next 12-24 months, and how can this role help address them?
- How does TD support the professional development and growth of its employees, particularly in the marketing and creative fields?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and allows you to better understand the organization and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work, including campaign case studies, creative briefs, and project plans
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
