Manager, Creative Content & Social

📌 Core Information

🔹 Job Title: Manager, Creative Content & Social

🔹 Company: Westman Atelier

🔹 Location: New York, NY, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Beauty & Personal Care

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• End-to-end ownership of Gucci Westman's social media presence
• Collaboration with internal and external partners for content creation
• Elevating Gucci Westman's brand and driving engagement
• Analyzing performance and providing actionable insights
• Contributing to brand strategy and special projects

ASSUMPTION: This role requires a creative and strategic mindset, with a strong focus on content creation and social media management.

📋 Key Responsibilities

✅ End-to-end ownership of Gucci Westman's social media presence, including:

• Collaborating with internal and external partners for content creation
• Post creation and content rollout
• Elevating Gucci's brand and driving engagement

✅ Creating original content for @gucciwestman IG, including:

• Photo direction
• Copywriting
• Video editing

✅ Brainstorming and potentially writing and building 1-2 stories per week for Gucci's Guide, tying to the overall brand and content calendar

✅ Assisting with production needs for all editorial photo/video shoots, including developing creative briefs and booking talent

✅ Providing monthly and weekly performance recaps, using insights to shape the voice and growth strategies for future content

✅ Pitching and brainstorming ideas for Westman Atelier's channels, including special projects

✅ Managing community for Gucci Westman handle in partnership with coordinator role

✅ Liaising with Gucci's management team to filter business obligations and partnerships

✅ Partnering with Sales & Education teams to filter, brief, and refine all Gucci content requests from retailers

✅ Developing new channel strategy growth to further Gucci Westman's presence

ASSUMPTION: This role requires strong organizational skills, agility, and the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years in a content or social media role

Required Skills:

• Proficient in end-to-end content creation
• Strong written and verbal communication skills
• Creative and strategic mindset
• Agile and highly organized
• High taste level and strong brand understanding
• Interest in the beauty industry (luxury experience a plus)

Preferred Skills:

• Shopify experience
• Ability to travel with limited notice

ASSUMPTION: Candidates should have a proven track record in content creation and social media management, with a strong portfolio showcasing their skills.

💰 Compensation & Benefits

Salary Range: $105,000 - $115,000 per year (USD)

Benefits:

• Health benefits
• Wellness perks
• 401k
• Paid parental leave

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Westman Atelier operates in the personal care product manufacturing industry, focusing on luxury, clean beauty products.

Company Size: Westman Atelier is a small company with 11-50 employees, offering a close-knit work environment and the opportunity to make a significant impact.

Founded: Westman Atelier was founded in 2018 by professional makeup artist Gucci Westman.

Company Description:

• Westman Atelier is a luxury beauty brand founded by Gucci Westman, offering a curated edit of skin-loving, performance-first makeup formulated with clean ingredients.
• The brand combines supremely buttery, rich textures with the best plant-based active ingredients, providing a natural, beautiful complexion.
• Westman Atelier is committed to consciously crafted beauty, balancing ethical beauty standards with science, technology, and product performance.

Company Specialties:

• Beauty
• Cosmetics
• Skincare

Company Website: westman-atelier.com

ASSUMPTION: Working at Westman Atelier offers the opportunity to be part of a growing, innovative beauty brand with a strong commitment to clean, luxury products.

📊 Role Analysis

Career Level: This role is a mid-senior level position, requiring 5+ years of experience in content or social media roles.

Reporting Structure: The Manager, Creative Content & Social reports directly to the Head of Content.

Work Arrangement: This is a remote, full-time position, with the ability to travel with limited notice.

Growth Opportunities:

• As Westman Atelier continues to grow, there may be opportunities for the Manager, Creative Content & Social to take on additional responsibilities or move into a leadership role.
• The brand's commitment to innovation and expansion provides ample opportunities for professional development.

ASSUMPTION: This role offers a unique opportunity to work closely with the brand's founder, Gucci Westman, and contribute to the growth and success of a luxury beauty brand.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): New York, NY, United States

Geographic Context:

• New York City is a major hub for the beauty and fashion industries, offering ample networking and professional development opportunities.
• The city's vibrant culture and diverse population provide a rich source of inspiration for content creation.

Work Schedule: Full-time (40 hours/week), with flexibility for occasional travel

ASSUMPTION: Working remotely for Westman Atelier offers a flexible, autonomous work environment, with the opportunity to balance personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Head of Content and/or other relevant team members
• Final interview with the Founder, Gucci Westman
• Background check and offer

Key Assessment Areas:

• Content creation and social media management skills
• Strategic thinking and brand understanding
• Communication and collaboration skills
• Cultural fit with Westman Atelier's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your portfolio or examples of your content creation and social media management work.
• Demonstrate your understanding of Westman Atelier's brand and values in your application materials.

ATS Keywords: Content creation, social media management, brand strategy, luxury beauty, Gucci Westman, Westman Atelier

ASSUMPTION: The application process for this role may vary, and it is essential to follow the instructions provided in the job posting and any subsequent communication from Westman Atelier.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, etc.)
• Content creation tools (Canva, Adobe Creative Suite, etc.)
• Project management tools (Asana, Trello, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)
• Shopify (for e-commerce management)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Luxury and efficacy
• Clean, consciously-crafted ingredients
• Transparency and integrity
• Innovation and learning
• Passionate commitment to products formulated with integrity

Work Style:

• Creative and strategic
• Agile and highly organized
• Strong communication and collaboration skills
• Interest in the beauty industry and luxury experience (a plus)

Self-Assessment Questions:

• How do your personal values align with Westman Atelier's company values?
• Describe a time when you had to manage multiple projects and deadlines. How did you prioritize and ensure the successful completion of each project?
• How do you approach content creation and social media management for a luxury beauty brand like Westman Atelier?

ASSUMPTION: Candidates should carefully consider their fit with Westman Atelier's company culture and values, and be prepared to demonstrate their alignment during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of Gucci Westman's personal brand with Westman Atelier's brand channels
• Keeping up with industry trends and best practices in content creation and social media management
• Occasional travel requirements

ASSUMPTION: These challenges require strong organizational skills, agility, and the ability to adapt to changing priorities and demands.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position requires a strong understanding of luxury branding and a close collaboration with the brand's founder.
• Compared to other content creation roles, this position places a greater emphasis on elevating a personal brand (Gucci Westman) while maintaining the overall brand's voice and messaging.
• Career progression in this role may involve moving into a leadership position as Westman Atelier continues to grow and expand.

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific requirements and challenges of the position.

📝 Sample Projects

• Developing a social media strategy for Gucci Westman's Instagram account, focusing on elevating her brand and driving engagement
• Creating a content calendar for Westman Atelier's channels, incorporating special projects and seasonal campaigns
• Managing a photoshoot for Gucci Westman's latest product launch, including casting, location scouting, and post-production

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity and strategic thinking required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall content strategy for Westman Atelier?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Westman Atelier support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially for remote employees?
• How does Westman Atelier differentiate itself from other luxury beauty brands in the market?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content creation and social media management work
• Demonstrate your understanding of Westman Atelier's brand and values in your application materials
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.