📌 Core Information
🔹 Job Title: Manager, Creative Services
🔹 Company: TD
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-06
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving world-class creative quality and brand consistency
- Leading creative development and production for tiered campaigns
- Consulting on integrated campaigns and communication strategies
- Managing agency relationships and fostering collaboration
- Building and maintaining close working relationships with key partners
ASSUMPTION: This role requires a high level of creative expertise, strategic thinking, and strong project management skills to deliver successful campaigns and maintain brand consistency.
📋 Key Responsibilities
✅ Consult on integrated campaigns, including communication strategy, evaluation, and stewardship of creative development
✅ Support Senior Manager, Creative COE, on all TV shoots and production requirements
✅ Lead and/or support creative brief development for tier 2 and 3 campaign work
✅ Lead and/or support communication strategy across all tier 2 and 3 campaigns
✅ Collaborate with Customer Insights team to ensure key messages are relevant, clear, and drive desired results
✅ Manage line of business Scope of Work and retainer utilization
✅ Apply learnings and insight to campaigns on an ongoing basis to gain efficiencies
ASSUMPTION: The role involves working closely with various teams, agencies, and stakeholders to ensure creative consistency, brand alignment, and successful campaign execution.
🎯 Required Qualifications
Education: University or Post-Secondary education required, Business or Marketing Communications an asset
Experience: Minimum 7-10 years' experience in advertising
Required Skills:
- Demonstrate marketing and business expertise and judgement
- Ability to recognize, manage, and build talent
- Agility in a time of change, resilient and versatile with an enterprise mindset
- Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch
- Strong analytical skills, able to evaluate research results and leverage facts to support POVs and recommendations
- Proven ability to manage projects to successful completion
- Team-oriented with a desire to contribute positively to the TD culture
- Thinks strategically, has a positive attitude, and inspires others to the same
- Proactively resolves problems and manages conflict/negotiates positively
- Superior communication skills with demonstrated ability to influence across multiple stakeholders
Preferred Skills:
- Bilingual in French/English
ASSUMPTION: The ideal candidate will have a strong background in advertising, excellent communication skills, and the ability to manage multiple projects and stakeholders effectively.
💰 Compensation & Benefits
Salary Range: $91,200 - $136,800 CAD per year
Benefits:
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for similar roles. The actual salary offered may vary based on the candidate's skills, experience, and other specific business and organizational needs.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (as of 2025)
Founded: TD was founded in 1855 and has since grown into one of the world's leading global financial institutions.
Company Description:
- TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores.
- Every day, TD delivers legendary customer experiences to over 27 million households and businesses in Canada, the United States, and around the world.
- TD is committed to being a leader in customer experience and innovating to enhance the customer experience and build capabilities to shape the future of banking.
Company Specialties:
- Personal and commercial banking
- Brokerage services
- Mutual funds
- Asset management
- Insurance
- Capital markets products and services
Company Website: https://www.td.com/
ASSUMPTION: TD is a large, established financial institution with a strong focus on customer experience and innovation.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: The Manager, Creative Services reports directly to the Senior Manager, Creative COE.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements based on business needs and team alignment.
Growth Opportunities:
- Progression to a Senior Manager or Director role within the Creative Services team
- Expansion into other areas of marketing or management within TD
- Development of leadership and mentoring skills through managing and coaching team members
ASSUMPTION: This role offers opportunities for career growth and development within the creative services team and the broader marketing organization at TD.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): TD Terrace - 160 Front Street West, Toronto, Ontario
Geographic Context:
- Toronto is a multicultural city with a population of over 2.9 million people.
- The city is known for its vibrant arts and culture scene, diverse neighborhoods, and numerous attractions.
- Toronto is also a major financial hub, with a thriving business community.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The work environment at TD is collaborative, inclusive, and focused on delivering exceptional customer experiences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and situational interviews with hiring managers and team members
- Final interview with the Senior Manager, Creative COE or another senior leader
Key Assessment Areas:
- Creativity and strategic thinking
- Project management and organizational skills
- Communication and influencing skills
- Adaptability and resilience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your creative work and campaigns you've led or contributed to
- Research TD's brand and values to demonstrate your fit with the company culture
ATS Keywords: Advertising, Marketing, Project Management, Creative Development, Communication Strategy, Analytical Skills, Social Media, Digital Content, Teamwork, Problem Solving, Influencing, Bilingual, Customer Insights, Agency Relationships, Time Management, Creativity
ASSUMPTION: The interview process at TD is thorough and designed to assess the candidate's fit with the role, team, and company culture.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
ASSUMPTION: The ideal candidate will have experience with industry-standard creative and project management tools, as well as familiarity with CRM software.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Talent speaks
- Inclusion
- Leadership
- Accountability
- Must win attitude
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional customer experiences
- Adaptable and resilient in a changing environment
- Strategic thinker with a customer-centric mindset
Self-Assessment Questions:
- How do you demonstrate TD's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
- How do you approach building and maintaining strong relationships with external agencies and partners?
ASSUMPTION: TD values a diverse and inclusive work environment, where colleagues feel empowered to bring their unique perspectives to the table.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing creative vision with brand guidelines and business objectives
- Adapting to changes in the market, customer preferences, or business priorities
- Working effectively with external agencies and partners
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic, fast-paced environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- Manager, Creative Services at TD vs. Senior Art Director at a marketing agency: The TD role focuses more on strategic thinking, project management, and stakeholder communication, while the agency role is more focused on hands-on creative execution and team leadership.
- Industry-specific context: The banking industry is highly regulated and risk-averse, which may impact the creative process and approvals compared to other industries.
- Career path comparison: The Manager, Creative Services role at TD offers opportunities for career growth within the creative services team and the broader marketing organization, while a similar role at an agency may provide more opportunities for creative growth and leadership.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar roles in other industries or organizations can help candidates tailor their application and preparation for the interview process.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new TD product launch, including TV ads, digital content, social media assets, and in-branch materials
- Collaborating with the Customer Insights team to conduct market research and develop targeted creative strategies for specific customer segments
- Managing the creative development and production process for a major TD brand refresh, ensuring consistency across all touchpoints and channels
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for the Manager, Creative Services role at TD.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Creative Centre of Excellence?
- How does the Creative COE collaborate with other marketing teams and lines of business at TD?
- What are the most significant challenges facing the Creative Services team in the next 12-24 months, and how can this role help address them?
- How does TD support the growth and development of its creative talent?
- What is the typical career path for someone in this role, and what opportunities exist for progression within the creative services team or the broader marketing organization?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and helps you better understand the work environment and opportunities for growth at TD.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your creative work and campaigns you've led or contributed to
- Research TD's brand and values to demonstrate your fit with the company culture
- Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
