Manager, CRM & Campaign

📌 Core Information

🔹 Job Title: Manager, CRM & Campaign

🔹 Company: AirAsia

🔹 Location: Malaysia

🔹 Job Type: On-site

🔹 Category: CRM & Loyalty Marketing

🔹 Date Posted: Thu Apr 03 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading member retention and reactivation initiatives
• Designing and optimizing multi-channel campaigns
• Enhancing customer engagement and maximizing Customer Lifetime Value (CLTV)
• Utilizing SQL and behavioral analytics for data-driven strategies

ASSUMPTION: The position emphasizes a strategic approach with a strong technical focus, necessary for leading CRM and Campaign activities in a data-intensive environment.

📋 Key Responsibilities

✅ Develop reactivation campaigns for lapsed members

✅ Implement lifecycle nurture campaigns to reduce churn

✅ Utilize CLTV modeling for engagement strategies

✅ Design and manage multi-channel campaigns

✅ Conduct pre- and post-campaign analysis

✅ Oversee CRM platform and data management practices

✅ Align campaigns with broader business goals

ASSUMPTION: Responsibilities imply integration across functions, suggesting collaboration with multiple teams, given the scope of tasks mentioned.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Data Science, Business, or a related field

Experience: 5+ years in CRM, lifecycle marketing, or campaign management

Required Skills:

• Proficiency in SQL
• Strong analytical skills
• Experience with CRM and marketing automation tools
• Expertise in A/B testing and customer segmentation

Preferred Skills:

• Experience in loyalty, fintech, e-commerce, or travel industries

ASSUMPTION: The skills required indicate an emphasis on technical expertise and a broad understanding of the CRM landscape.

💰 Compensation & Benefits

Salary Range: Not specified, but typically competitive for the airline industry

Benefits:

• Health insurance
• Retirement savings plans
• Travel discounts

Working Hours: Standard 40-hour workweek

ASSUMPTION: Compensation is aligned with industry standards and offers standard benefits for managerial roles in large organizations.

📌 Applicant Insights

🔍 Company Context

Industry: Airlines and Aviation, with a significant digital platform presence

Company Size: 10,001+ employees, offering vast networking opportunities and resources

Founded: 2001, consistently innovating the travel market in Asia

Company Description:

• Catalyst in making flying affordable within Asia
• Comprehensive digital travel and lifestyle platform
• Dynamic career progression and professional growth

Company Specialties:

• Aviation and Travel
• Digital Innovation
• E-Commerce and Logistics

Company Website: http://www.airasia.com

ASSUMPTION: AirAsia offers a mix of traditional and innovative approaches, supporting diverse career paths within the industry.

📊 Role Analysis

Career Level: Mid to senior-level management position

Reporting Structure: Likely reports to senior CRM or marketing leadership

Work Arrangement: On-site, collaborative team environment

Growth Opportunities:

• Exposure to strategic campaign management
• Opportunities to lead cross-team collaborations
• Potential to drive significant customer engagement strategies

ASSUMPTION: The role offers strong potential for career advancement through leadership in strategic initiatives.

🌍 Location & Work Environment

Office Type: Corporate office space with modern facilities

Office Location(s): Sepang, Selangor Darul Ehsan, Malaysia

Geographic Context:

• Proximity to major transportation hubs
• Part of a vibrant commercial area
• Significant growth and development region in Malaysia

Work Schedule: Standard work schedule with expected flexibility for campaign coordination

ASSUMPTION: Work environment supports dynamic interaction across business units and offers an engaging setting for professional activities.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• HR interview
• Technical assessment/interview
• Panel interview with team leaders

Key Assessment Areas:

• Technical abilities in SQL and data analysis
• Strategic campaign development skills
• Communication and leadership capabilities

Application Tips:

• Highlight CRM and campaign management experience
• Demonstrate proficiency in SQL with examples
• Showcase strategic thinking in data-driven initiatives

ATS Keywords: CRM, Campaign Management, SQL, Retention Strategies, Marketing Automation

ASSUMPTION: The interview emphasizes both technical acumen and strategic thinking abilities, reflective of the role’s requirements.

🛠️ Tools & Technologies

• Salesforce
• Google Analytics
• Power BI
• SQL

ASSUMPTION: The role involves using advanced CRM and data analysis tools vital for campaign execution and strategic insights.

👔 Cultural Fit Considerations

Company Values:

• Innovation in customer experiences
• Commitment to customer satisfaction
• Emphasis on affordability and accessibility

Work Style:

• Collaborative and driven by results
• Proactive in problem-solving and process improvements
• Adaptable to the fast-paced airline industry

Self-Assessment Questions:

• How do you approach customer lifecycle management?
• What tools and strategies do you use for data-driven marketing?
• Are you comfortable with leading cross-functional teams?

ASSUMPTION: Cultural alignment stresses collaboration, adaptability, and a customer-centric mindset, essential for success at AirAsia.

⚠️ Potential Challenges

• Adapting to rapidly changing customer expectations
• Integrating multi-channel campaigns seamlessly
• Balancing data-driven decision-making with creativity
• Managing stakeholder expectations across departments

ASSUMPTION: The challenges reflect the dynamic nature of CRM roles in a fast-evolving digital and travel landscape.

📈 Similar Roles Comparison

• Higher emphasis on data analytics compared to traditional marketing roles
• Focus on customer retention over acquisition
• Opportunity for strategic leadership in CRM

ASSUMPTION: The role is most comparable to similar CRM management positions but with a distinct strategic and technical emphasis.

📝 Sample Projects

• Designing a reactivation campaign targeting dormant users
• Implementing a lifecycle marketing automation initiative
• Conducting a multivariate test on customer engagement strategies

ASSUMPTION: Projects aim to refine customer engagement strategies and demonstrate a data-centric campaign approach.

❓ Key Questions to Ask During Interview

• What are the current challenges with the customer retention strategy?
• How does this role contribute to wider business objectives?
• What CRM tools does AirAsia currently employ?
• How are campaign outcomes measured and reported?
• What is the anticipated growth for the CRM team in the next year?

ASSUMPTION: These questions are intended to provide candidates with detailed insights into role expectations and company priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is tailored to highlight relevant CRM and campaign management experience
• Prepare to discuss your technical skills, particularly in SQL and data analysis
• Be ready to present past project experiences related to CRM strategies
• Follow up on your application status through the contact provided in the application portal

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.