S

Manager, Customer Marketing

SC Johnson
Full-time
On-site
Shanghai, Shanghai, China
๐ŸŒŸ Customer Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Manager, Customer Marketing

๐Ÿ”น Company: SC Johnson

๐Ÿ”น Location: Shanghai, Shanghai, China

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Manufacturing

๐Ÿ”น Date Posted: 2025-07-10

๐Ÿ”น Experience Level: 10+ years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Administrative and operational management of the Category Customer Marketing Team for Greater China
  • Development of comprehensive trade plans tailored to categories and channels
  • Management of trade marketing activities across various channels
  • Collaboration with sales and marketing teams to drive customer engagement
  • Strategic planning and budget management

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication. The successful candidate will have a strong understanding of sales and marketing principles, with a focus on customer marketing strategies and tactics.

๐Ÿ“‹ Key Responsibilities

โœ… Develop comprehensive trade plans by integrating with brand marketing plans and sales targets

โœ… Manage trade marketing activities for different channels, including high-per, super, CVS, mini, TT, etc.

โœ… Maintain effective communication with stores and manage the development, distribution, and placement of Point-of-Sale Materials (POSM)

โœ… Play a key role in the New Product Development (NPD) process by identifying target audiences, appropriate channels, and potential customers for new products

โœ… Responsible for the maintenance of strategic stores, ensuring they can fully showcase the brand image and achieve sales targets

โœ… Collaborate and influence the sales team to push targeted marketing content and share customer feedback with the product team

โœ… Efficient allocation of relevant promotion by activity and securing sales commitment for execution targets and scope

โœ… Support Marketing Director in key areas like selection of projects, initiatives, prioritization, and allocation of resources

โœ… Partner with Finance and M&C in the development of price increase recommendations in line with DPM and Pricing Strategy

ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong interpersonal and communication skills to effectively manage relationships with internal teams, stores, and key accounts.

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: Proven 8+ years of experience in customer marketing/trade marketing/shopper marketing, preferably in a similar industry.

Required Skills:

  • Strong understanding of sales and marketing principles, with a focus on customer marketing strategies and tactics
  • Excellent communication and interpersonal skills
  • Analytical mindset, with the ability to analyze data and make data-driven decisions
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Proficiency in English and local language

Preferred Skills:

  • Experience in the manufacturing or consumer goods industry
  • Familiarity with the Greater China market

ASSUMPTION: While not explicitly stated, experience in the manufacturing or consumer goods industry and familiarity with the Greater China market would be beneficial for this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between CNY 400,000 and CNY 600,000 per year, based on industry standards for a manager-level role in the manufacturing sector in Shanghai. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

  • Ongoing training and development
  • Free onsite parking
  • Family-owned company, with a family feel
  • Opportunity to work for a company championing sustainability and environmental protection measures

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. May require occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The working hours may be subject to change based on business needs.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: SC Johnson operates in the manufacturing industry, specifically in the production of household cleaning products, home storage, air care, pest control, shoe care, and professional products. The company is a leading global manufacturer with a strong presence in the Greater China market.

Company Size: SC Johnson is a mid-sized company with approximately 13,000 employees worldwide and operations in 70 countries. In Greater China, the company has a significant presence with multiple offices and a large workforce.

Founded: SC Johnson was founded in 1886 and is headquartered in Racine, Wisconsin, USA. The company has a long history of innovation and commitment to sustainability and environmental protection.

Company Description:

  • SC Johnson is a fifth-generation, family-owned and led company with a strong commitment to sustainability, innovation, and social responsibility
  • The company is a leading global manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care, and professional products
  • SC Johnson's high-quality products and iconic brands include OFF!ยฎ, Raidยฎ, Gladeยฎ, Windexยฎ, Scrubbing Bubblesยฎ, Ziplocยฎ, Mrs. Meyerโ€™sยฎ Clean Day, methodยฎ, Autanยฎ, Baygonยฎ, Mr Muscleยฎ, Duckยฎ, Lysoformยฎ, and more

Company Specialties:

  • Manufacturing of household cleaning products
  • Production of home storage solutions
  • Air care and fragrance products
  • Pest control and insect repellent solutions
  • Shoe care and maintenance products
  • Professional cleaning and maintenance solutions

Company Website: http://www.scjohnson.com

ASSUMPTION: SC Johnson is a well-established and reputable company with a strong global presence and a commitment to sustainability and innovation. The company's products are widely recognized and trusted by consumers worldwide.

๐Ÿ“Š Role Analysis

Career Level: This role is at the manager level, with responsibility for the administrative and operational management of the Category Customer Marketing Team for Greater China. The successful candidate will have significant experience in customer marketing or a related field and will be expected to provide strategic direction and leadership to the team.

Reporting Structure: The Manager, Customer Marketing will report directly to the Marketing Director for Greater China and will work closely with the sales and marketing teams to drive customer engagement and achieve business objectives.

Work Arrangement: This is an on-site role based in Shanghai, with the expectation that the successful candidate will be present in the office for the majority of the workweek. Occasional travel may be required to visit stores, attend industry events, or meet with key accounts.

Growth Opportunities:

  • Potential for career progression within the marketing function or broader organization
  • Opportunity to gain experience in a global, family-owned company with a strong commitment to sustainability and innovation
  • Possibility to work on high-impact projects that drive business results and contribute to the company's success

ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and innovative organization. The successful candidate will have the opportunity to work on high-impact projects and contribute to the company's continued success in the Greater China market.

๐ŸŒ Location & Work Environment

Office Type: SC Johnson's Shanghai office is a modern, professional environment with a collaborative and inclusive culture. The office is located in the Pudong New District, one of the most vibrant and dynamic business hubs in the city.

Office Location(s): No #01, Street No #09 Song Than 1 Industrial Zone, Bรฌnh Dฦฐฦกng, Bรฌnh Dฦฐฦกng, VN

Geographic Context:

  • Shanghai is the largest city in China and a major global economic hub
  • The city is known for its vibrant culture, rich history, and diverse culinary scene
  • Shanghai is a global leader in the manufacturing, finance, and technology sectors

Work Schedule: Standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. May require occasional overtime or weekend work as needed.

ASSUMPTION: The successful candidate will have the opportunity to work in a dynamic and inclusive work environment, with access to a wide range of resources and support to help them succeed in their role.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth interview with the hiring manager and/or other members of the marketing team
  • Final interview with the Marketing Director for Greater China
  • Background check and reference check

Key Assessment Areas:

  • Strategic thinking and planning
  • Communication and interpersonal skills
  • Analytical and problem-solving skills
  • Cultural fit and alignment with SC Johnson's values and mission
  • Industry knowledge and understanding of the Greater China market

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your approach to strategic planning, trade marketing, and customer engagement
  • Demonstrate your ability to work effectively in a fast-paced, dynamic environment
  • Showcase your understanding of the Greater China market and SC Johnson's products and brands

ATS Keywords: Customer Marketing, Trade Marketing, Shopper Marketing, Sales Strategies, Channel Management, Promotional Activities, Budget Management, Strategic Planning, Market Analysis, New Product Development, Team Collaboration

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication, and interpersonal skills, as well as their understanding of the Greater China market and SC Johnson's products and brands.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
  • Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)

ASSUMPTION: The successful candidate will be proficient in using Microsoft Office Suite and other relevant tools and technologies to support their work in customer marketing and trade marketing.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Integrity: Acting with honesty and fairness in all aspects of our business
  • Responsibility: Taking ownership and accountability for our actions and their impact on our colleagues, customers, and the environment
  • Innovation: Pushing the boundaries of what's possible to create new solutions and drive progress
  • Teamwork: Collaborating and supporting one another to achieve our shared goals
  • Customer Focus: Putting our customers at the center of everything we do

Work Style:

  • Dynamic and fast-paced, with a focus on driving results and achieving business objectives
  • Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
  • Focused on continuous learning and improvement, with a commitment to professional development and growth

Self-Assessment Questions:

  • Do you have a proven track record of success in customer marketing or a related field?
  • Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
  • Do you have strong communication and interpersonal skills, with the ability to build and maintain relationships with internal teams, stores, and key accounts?
  • Are you committed to SC Johnson's values and mission, and do you align with the company's culture and work style?

ASSUMPTION: The successful candidate will be a strong cultural fit for SC Johnson, with a proven track record of success in customer marketing or a related field, strong communication and interpersonal skills, and a commitment to the company's values and mission.

โš ๏ธ Potential Challenges

  • Managing a large and diverse team across multiple channels and regions
  • Balancing the needs and priorities of multiple stakeholders, including internal teams, stores, and key accounts
  • Working in a fast-paced and dynamic environment, with tight deadlines and shifting priorities
  • Navigating the unique cultural and business landscape of the Greater China market

ASSUMPTION: The successful candidate will be able to effectively manage a large and diverse team, balance the needs and priorities of multiple stakeholders, work in a fast-paced and dynamic environment, and navigate the unique cultural and business landscape of the Greater China market.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is similar to other manager-level customer marketing or trade marketing positions in the manufacturing or consumer goods industry
  • However, SC Johnson's strong commitment to sustainability and innovation sets it apart from many other companies in the industry
  • This role offers the opportunity to work for a well-established and reputable company with a strong global presence and a commitment to sustainability and innovation

ASSUMPTION: While this role is similar to other manager-level customer marketing or trade marketing positions in the industry, SC Johnson's strong commitment to sustainability and innovation sets it apart and offers a unique opportunity for career growth and development.

๐Ÿ“ Sample Projects

  • Developing and implementing a comprehensive trade plan for a new product launch in the Greater China market
  • Managing trade marketing activities for a major promotional campaign across multiple channels and regions
  • Collaborating with the sales team to drive customer engagement and achieve sales targets for a key account

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and dynamic nature of the work required for this role, as well as the opportunity to drive business results and contribute to the company's success.

โ“ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for the Category Customer Marketing Team in Greater China?
  • How does SC Johnson approach collaboration and communication with internal teams, stores, and key accounts?
  • What are the key priorities and challenges for the Greater China market in the coming year?
  • How does SC Johnson support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These key questions will help the candidate better understand the team structure, dynamics, and priorities, as well as the company's approach to collaboration, communication, and professional development.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching SC Johnson's products, brands, and market presence in Greater China
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role
  • If selected for an interview, be prepared to discuss your approach to strategic planning, trade marketing, and customer engagement

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.