📌 Core Information
🔹 Job Title: Manager, Database Marketing 2
🔹 Company: PayPal
🔹 Location: New York City, New York, United States
🔹 Job Type: Full-Time, Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a lead generation strategy to drive pipeline and revenue
- Building and maintaining relationships with key stakeholders across various departments
- Analyzing transaction information to identify trends and propose new campaigns
- Optimizing and scaling global lead generation machine using data-driven insights
- Coaching and developing team members to achieve high-level results
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop, optimize, and execute a lead generation strategy that drives pipeline and creates sustainable revenue at scale
✅ Demonstrate strategic thinking and partnership with Sales to ensure continued alignment and enablement
✅ Analyze transaction information to identify trends and propose new omni-channel campaigns that will drive more revenue to the company
✅ Drive the development of new targeting models and approaches to optimize and scale our global lead generation machine
✅ Ensure a strong analytical approach for delivering impactful insights and accurate, meaningful reporting for all campaigns
✅ Have a strong understanding of the underlying CRM architecture and processes to aid in decision making
✅ Weekly collaboration with Database Marketing team and stakeholders around active campaigns and review/escalate on quality feedback
✅ Deliver high-level results using data from lead generation and lead qualification dashboards & reporting
✅ Ensure you are coaching, developing, and communicating with your team routinely and effectively
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in B2B lead generation, with global experience preferred
Required Skills:
- Analytical mindset with the ability to use data to optimize campaign performance and inform future strategies
- Demonstrated understanding of commercial data and how to leverage that to drive quality sales ready leads and opportunities
- Creative problem solver who can design solutions from qualitative and quantitative data
- Operational understanding (or willingness to learn) of sales processes and business operating mode
- Proven experience with SQL, and statistical languages like R or Python
- Deep knowledge in relevant technologies: Salesforce, Teradata, Eloqua, JIRA, Excel
- Ability to drive collaboration within a matrixed environment and thrive in an unstructured environment
- Excellent relationship management skills with the ability to build rapport, influence, and deepen relationships with cross-functional team members
- Strong and disciplined project management and process improvement capabilities
Preferred Skills:
- Experience with Python and R for data analysis and modeling
- Knowledge of marketing automation tools and platforms
- Experience working with cross-functional teams in a global environment
ASSUMPTION: Candidates with a strong background in B2B lead generation and data analysis are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $82,500 to $187,990 per year (based on experience level and location)
Benefits:
- Flexible work environment (3 days on-site, 2 days remote)
- Employee share options
- Health insurance
- Life insurance
Working Hours: Full-time, 40 hours per week
ASSUMPTION: PayPal offers competitive compensation and benefits packages for their employees.
📌 Applicant Insights
🔍 Company Context
Industry: PayPal operates in the financial technology industry, focusing on online payments, mobile commerce, and money transfers
Company Size: PayPal has 10,001+ employees globally, providing a large and diverse work environment
Founded: PayPal was founded in 1998 and is headquartered in San Jose, CA
Company Description:
- PayPal is a leading global payments company that enables digital and mobile payments on behalf of businesses and consumers
- The company offers a two-sided network that connects merchants and consumers, allowing them to transact safely and securely
- PayPal provides a range of payment solutions, including authorization and settlement capabilities, instant access to funds, and payouts
Company Specialties:
- Online Payments
- Mobile Commerce
- Payment Security
- Money Transfers
- Payment Processing
- Monetization for Developers and E-commerce
Company Website: https://www.paypal.com/us/home
ASSUMPTION: PayPal's extensive global presence and large employee base offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring significant experience and expertise in lead generation and data analysis
Reporting Structure: The role reports directly to the Global Demand Management team and collaborates with various departments, including Revenue Operations, Marketing, Technology, and Sales
Work Arrangement: This is a hybrid role, with 3 days on-site at the New York City office and 2 days remote
Growth Opportunities:
- Potential to expand the role's scope and impact as the company continues to grow and evolve
- Opportunities to work on high-impact projects and drive significant revenue growth
- Possibility to mentor and develop junior team members, contributing to the company's overall talent development
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's revenue and expand their skillset.
🌍 Location & Work Environment
Office Type: PayPal's New York City office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 2211 North First Street, San Jose, CA 95131 (headquarters), with additional offices in various locations worldwide
Geographic Context:
- New York City offers a dynamic and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The city's robust job market provides ample opportunities for professional growth and development
- New York City's fast-paced environment may require employees to manage multiple priorities and work efficiently
Work Schedule: Full-time, 40 hours per week, with a flexible hybrid arrangement (3 days on-site, 2 days remote)
ASSUMPTION: Working in New York City offers a unique blend of urban living, cultural experiences, and professional opportunities, with a fast-paced work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Leadership and team management capabilities
- Cultural fit and alignment with PayPal's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of PayPal's business and the role's requirements in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership potential
- Showcase your ability to work effectively in a matrixed environment and collaborate with cross-functional teams
ATS Keywords: B2B lead generation, data optimization, sales processes, SQL, R, Python, Salesforce, Teradata, Eloqua, JIRA, Excel, project management, process improvement, relationship management, creative problem solving
ASSUMPTION: PayPal's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, global environment.
🛠️ Tools & Technologies
- Salesforce
- Teradata
- Eloqua
- JIRA
- Excel
- SQL
- R
- Python
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to PayPal's operations and processes.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Innovation
- Collaboration
- Wellness
Work Style:
- PayPal values a flexible, hybrid work environment that balances on-site collaboration with remote work options
- The company encourages a healthy work-life balance and prioritizes employee well-being
- PayPal fosters a culture of continuous learning and professional development
Self-Assessment Questions:
- How do you demonstrate PayPal's value of inclusion in your daily work?
- Can you provide an example of a time when you drove innovation to improve a process or campaign?
- How do you effectively collaborate with cross-functional teams in a matrixed environment?
ASSUMPTION: PayPal's values and work style require candidates to be adaptable, collaborative, and committed to driving results in a dynamic, global environment.
⚠️ Potential Challenges
- The role may require managing multiple projects and stakeholders simultaneously, which can be challenging and time-consuming
- PayPal's global presence and large employee base may present communication and collaboration challenges
- The hybrid work arrangement may require employees to balance on-site and remote work effectively
- The fast-paced environment may necessitate quick decision-making and adaptability
ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on data analysis and lead generation strategy
- PayPal's global presence and scale offer unique opportunities for growth and impact not typically found in smaller organizations
- Career progression in this role may lead to broader responsibilities within the global demand management team or other related departments
ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and cross-functional collaboration, making it distinct from similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted campaign to drive revenue growth in a specific vertical or geographic region
- Analyzing customer data to identify trends and optimize marketing strategies for improved customer retention and lifetime value
- Collaborating with cross-functional teams to streamline lead qualification processes and improve sales efficiency
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the role, requiring candidates to demonstrate a broad skillset and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Demand Management team?
- How does this role collaborate with other departments, such as Sales and Marketing, to drive revenue growth?
- What are the key priorities for this role in the first 90 days?
- How does PayPal support the professional development and growth of its employees?
- What are the most significant challenges facing the company's lead generation efforts, and how can this role address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership potential
- Showcase your ability to work effectively in a matrixed environment and collaborate with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
